Beauty and Personal Care in Saudi Arabia
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
The departure of significant numbers of expatriates places pressure on sales
Premium dermocosmetic brands continue to gain ground
Sales trends to diverge between premium and mass brands, online sales set to rise
CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Mass brands continue to account for most beauty and personal care consumption
Nivea cements its position as the leading mass beauty and personal care brand
Supermarkets remain popular sources of mass beauty and personal care products
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Spending on premium brands shifts further towards local consumers
Dermocosmetics continue to generate a higher proportion of premium sales
E-commerce continues to emerge, presenting challenges to beauty specialists
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Demographic and social trends remain unfavourable for beauty and personal care
Innovation remains a key aspect of baby and child-specific products
Grocery retailers loses further ground to chemists/pharmacies and e-commerce
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Bath and shower remains under pressure due to unfavourable background trends
Innovation remains an important aspect of success in bath and shower
Modern grocery retailers continues to lead distribution as online sales remain low
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Category players must accept the importance of maintaining strong online presence
Make Up For Ever leads a fragmented category as competition intensifies
Beauty specialist retailers dominate distribution as e-commerce gains further ground
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 47 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 49 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Hot weather and strong personal hygiene culture continue to support sales
Wide distribution a key aspect in the success of deodorant pumps
Nivea remains the leading name in deodorants
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2014-2019
Table 54 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 56 NBO Company Shares of Deodorants: % Value 2015-2019
Table 57 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
System razors and blades remain the most popular types of depilatories
The exodus of expatriates due to Saudisation threatens sales of depilatories
Reckitt Benckiser leads sales as its Veet brand remains very popular
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2014-2019
Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 64 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Demand for fragrances under pressure despite strong local fragrance culture
Arabian Oud Co maintains its leading position amidst stiff competition
Premium unisex fragrances leads growth as retail distribution expands
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2014-2019
Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Men’s Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Women’s Fragrances: % Value 2016-2019
Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Hair care benefits from strong local personal grooming culture
Pantene remains the leading hair care brand despite high levels of competition
Supermarkets, hypermarkets remain dominant in the retail distribution of hair care
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2014-2019
Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Focus on oral health supports demand across a wider range of oral care categories
Sensodyne continues to focus on innovation to support its category leadership
Modern grocery retailers remains the leading distribution channel for oral care
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 98 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 99 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 101 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Rising demand for dermocosmetics as online channels become more influential
Beiersdorf’s globally popular mass brand Nivea continues to lead sales in skin care
Beauty specialist retailers continues to lead the distribution of skin care
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 103 Sales of Skin Care by Category: Value 2014-2019
Table 104 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 109 NBO Company Shares of Skin Care: % Value 2015-2019
Table 110 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 111 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 112 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 115 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 116 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Relentlessly harsh, hot weather continues to support strong demand for sun care
Dermocosmetics make a splash as skin care and colour cosmetics present challenges
Nivea continues to lead sales in a highly fragmented category
2020 AND BEYOND
COVID-19 impact
Affected products within sun care
Recovery and opportunities
CATEGORY DATA
Table 118 Sales of Sun Care by Category: Value 2014-2019
Table 119 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 120 NBO Company Shares of Sun Care: % Value 2015-2019
Table 121 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 122 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 123 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
The dominance of professional men’s grooming services undermines sales potential
The exodus of expatriates places serious pressure on sales in men’s grooming
Dominance of system razors and blades supports Gillette’s leadership of men’s grooming
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 125 Sales of Men’s Grooming by Category: Value 2014-2019
Table 126 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 127 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 128 Sales of Men’s Skin Care by Type: % Value Breakdown 2016-2019
Table 129 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 130 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 131 LBN Brand Shares of Men’s Razors and Blades: % Value 2016-2019
Table 132 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 133 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024