Depilatories in Mexico
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

DEPILATORIES IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Reduced opportunities for public exposure lowers the consumption of depilatories during the pandemic
Convenience and affordability favour disposables over systems in women's razors and blades
High brand recognition, availability, innovation and competitive pricing underpin Procter & Gamble's strong share lead
RECOVERY AND OPPORTUNITIES
Residual effects of the pandemic set to slow recovery in depilatories
Women's razors and blades expected to see a shift to higher-quality products as the economic situation improves
Innovation expected to focus on delivery formats offering simpler, faster and gentler applications
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2015-2020
Table 2 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 NBO Company Shares of Depilatories: % Value 2016-2020
Table 5 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 6 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN MEXICO
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources