Oral Care in Turkey
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
New product developments in toothpaste reflect trending interest in naturally sourced and activated charcoal ingredients in 2019
In line with rising demand for oral care targeting babies and children, companies respond with age-appropriate packaging featuring cartoon characters in 2019
Multinational brands continued to dominate value sales of oral care, but private label also gains traction – and sees a value share increase – in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2014-2019
Table 2 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 3 Sales of Toothbrushes by Category: Value 2014-2019
Table 4 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 6 NBO Company Shares of Oral Care: % Value 2015-2019
Table 7 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 9 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 10 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 12 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Three separate events impact Turkey’s beauty and personal care market in 2019, two affecting unit prices and one imposing further restrictions on “free from” claims
Multinational players continue to dominate the market, but dermocosmetic brands and private label gain ground in 2019 and domestic players remain a strong force
Post-COVID-19 Turkey’s beauty and personal care market is set to see strong current value growth in all categories over the forecast period
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources