1 INTRODUCTION 27
1.1 INTRODUCTION TO COVID-19 27
1.2 COVID-19 HEALTH ASSESSMENT 27
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 27
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 28
1.3 COVID-19 ECONOMIC ASSESSMENT 29
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS
FOR SELECT G20 COUNTRIES IN 2020 29
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 30
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 30
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 31
1.4 OBJECTIVES OF THE STUDY 32
1.5 MARKET DEFINITION 32
1.5.1 INCLUSIONS AND EXCLUSIONS 33
1.6 MARKET SCOPE 33
1.6.1 MARKET SEGMENTATION 33
1.6.2 REGIONS COVERED 34
1.6.3 YEARS CONSIDERED FOR THE STUDY 34
1.7 CURRENCY CONSIDERED 35
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 35
1.8 STAKEHOLDERS 35
1.9 SUMMARY OF CHANGES 36

2 RESEARCH METHODOLOGY 37
2.1 RESEARCH DATA 37
FIGURE 6 DATA MONETIZATION MARKET: RESEARCH DESIGN 37
2.1.1 SECONDARY DATA 38
2.1.2 PRIMARY DATA 38
2.1.2.1 Breakup of primaries 39
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE,
DESIGNATION, AND REGION 39
2.1.2.2 Key industry insights 39
2.2 DATA TRIANGULATION 40
2.3 MARKET SIZE ESTIMATION 41
FIGURE 8 DATA MONETIZATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 41
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ? APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING DATA MONETIZATION TOOLS
AND SERVICES 42
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY ? APPROACH 2 (BOTTOM-UP): REVENUE OF VENDORS FROM BUSINESS FUNCTIONS 43
2.4 COMPANY EVALUATION MATRIX METHODOLOGY 44
FIGURE 11 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 44
2.5 RESEARCH ASSUMPTIONS 45
TABLE 2 ASSUMPTIONS FOR THE STUDY 45
2.6 LIMITATIONS OF THE STUDY 46

3 EXECUTIVE SUMMARY 47
FIGURE 12 GLOBAL DATA MONETIZATION MARKET, 2018-2025 (USD MILLION) 47
FIGURE 13 FASTEST-GROWING SEGMENTS IN THE DATA MONETIZATION MARKET,
2020-2025 48
FIGURE 14 TOOLS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 49
FIGURE 15 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 50
FIGURE 16 FINANCE SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2020 50
FIGURE 17 TELECOMMUNICATION SEGMENT TO HOLD THE LARGEST MARKET DURING THE FORECAST PERIOD 51
FIGURE 18 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING 2020-2025 52
FIGURE 19 DATA MONETIZATION MARKET, REGIONAL SNAPSHOT 53

4 PREMIUM INSIGHTS 54
4.1 ATTRACTIVE OPPORTUNITIES IN THE DATA MONETIZATION MARKET 54
FIGURE 20 INCREASING USE OF EXTERNAL DATA SOURCES TO DRIVE THE GROWTH OF THE DATA MONETIZATION MARKET DURING THE FORECAST PERIOD 54
4.2 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE, 2020 VS 2025 54
FIGURE 21 LARGE ENTERPRISES SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD 54
4.3 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION, 2020 VS 2025 55
FIGURE 22 SALES AND MARKETING SEGMENT TO HOLD THE HIGHEST MARKET SHARE
BY 2025 55
4.4 DATA MONETIZATION MARKET INVESTMENT SCENARIO, 2020–2025 55
FIGURE 23 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 55

5 MARKET OVERVIEW 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 56
FIGURE 24 DATA MONETIZATION MARKET: DRIVERS, RESTRAINTS,
OPPORTUNITIES, AND CHALLENGES 56
5.2.1 DRIVERS 57
5.2.1.1 Increase in volume of data generation and lower cost of data storage 57
FIGURE 25 VOLUME OF DATA/INFORMATION CREATED WORLDWIDE FROM

2010 TO 2024 57
5.2.1.2 Rapid adoption of advanced analytics and visualization 57
FIGURE 26 IMPORTANCE OF BIG DATA BY INDUSTRY VERTICAL 58
5.2.1.3 Increase in use of external data sources 58
FIGURE 27 IMPORTANCE OF INTERNAL AND EXTERNAL DATA SOURCES 58
5.2.1.4 Growth in the adoption of data-driven decision-making 59
5.2.1.5 Rise in business data volume and variety 59
5.2.2 RESTRAINTS 59
5.2.2.1 Varying structure of regulatory policies 59
FIGURE 28 PERCENTAGE OF VOLUNTARILY REGISTERED FIRMS IN FINLAND 60
5.2.2.2 Lack of 0rganizational capabilities and cultural barriers 60
5.2.3 OPPORTUNITIES 61
5.2.3.1 Increasing need to create insights from a pool of data 61
5.2.3.2 Rising adoption of AI for data processing 61
5.2.4 CHALLENGES 61
5.2.4.1 Quality of data collected by organizations for monetization 61
5.2.4.2 Privacy and security concerns 62
FIGURE 29 MALWARE INFECTION GROWTH RATE (MILLION) 62
5.2.4.3 Increase in complexities in data structures 62
5.3 INDUSTRY TRENDS 63
5.3.1 CASE STUDY ANALYSIS 63
5.3.1.1 Case study 1: Telecommunication 63
5.3.1.2 Case Study 2: Media and Entertainment 64
5.3.1.3 Case study 3: Telecommunication 64
5.3.1.4 Case study 4: Logistics/ Transport 65
5.3.1.5 Case study 5: Retail 65
5.3.1.6 Case study 6: Energy 66
5.3.1.7 Case study 7: Healthcare 66
5.3.1.8 Case study 8: Manufacturing 67
5.3.1.9 Case study 9: IT 67
5.4 AVERAGE SELLING PRICE: DATA MONETIZATION MARKET 68
FIGURE 30 PRICING ANALYSIS: DATA MONETIZATION MARKET 68
5.5 VALUE CHAIN ANALYSIS 69
FIGURE 31 DATA MONETIZATION MARKET: VALUE CHAIN ANALYSIS 69
5.6 ECOSYSTEM 70
FIGURE 32 DATA MONETIZATION MARKET: ECOSYSTEM 70
5.7 TYPES OF DATA MONETIZATION 71
FIGURE 33 DIRECT VS INDIRECT DATA MONETIZATION 71
5.7.1 DIRECT DATA MONETIZATION 71
5.7.2 INDIRECT DATA MONETIZATION 71
5.8 DATA MONETIZATION TECHNOLOGIES 72
5.8.1 DATA AS A SERVICE 72
5.8.2 INSIGHT AS A SERVICE 72
5.8.3 ANALYTICS-ENABLED PLATFORM AS A SERVICE 72
5.8.4 EMBEDDED ANALYTICS 72
5.9 IMPACT OF COVID-19 ON DATA MONETIZATION MARKET 73
TABLE 3 DATA MONETIZATION MARKET: ANALYSIS OF DRIVERS AND OPPORTUNITIES IN THE COVID-19 ERA 73
TABLE 4 DATA MONETIZATION MARKET: ANALYSIS OF CHALLENGES AND RESTRAINTS IN THE COVID-19 ERA 75
FIGURE 34 PRE-COVID-19 AND POST-COVID-19 IMPACT ON DATA MONETIZATION MARKET 76
5.9.1 CUMULATIVE GROWTH ANALYSIS 76
TABLE 5 DATA MONETIZATION MARKET: CUMULATIVE GROWTH ANALYSIS 76
5.10 PATENT ANALYSIS 77

6 DATA MONETIZATION MARKET, BY COMPONENT 78
6.1 INTRODUCTION 79
6.1.1 COMPONENTS: COVID-19 IMPACT 79
FIGURE 35 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 79
TABLE 6 DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 79
TABLE 7 DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 80
6.2 TOOLS 80
TABLE 8 TOOLS: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 80
TABLE 9 TOOLS: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 81
TABLE 10 NORTH AMERICA: TOOLS MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 81
TABLE 11 NORTH AMERICA: TOOLS MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 81
6.3 SERVICES 81
FIGURE 36 CONSULTING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 82
TABLE 12 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE,
2015–2019 (USD MILLION) 82
TABLE 13 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE,
2020–2025 (USD MILLION) 82
TABLE 14 SERVICES: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 83
TABLE 15 SERVICES: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 83
TABLE 16 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 83
TABLE 17 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 84
6.3.1 SUPPORT AND MAINTENANCE 84
6.3.1.1 Support and maintenance: Data monetization market drivers 84
TABLE 18 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2015–2019 (USD THOUSAND) 84
TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2020–2025 (USD THOUSAND) 85
TABLE 20 NORTH AMERICA: SUPPORT AND MAINTENANCE MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 85
TABLE 21 NORTH AMERICA: SUPPORT AND MAINTENANCE MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 85
6.3.2 CONSULTING 85
6.3.2.1 Consulting: Data monetization market drivers 86
TABLE 22 CONSULTING MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 86
TABLE 23 CONSULTING MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 86
TABLE 24 NORTH AMERICA: CONSULTING MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 86
TABLE 25 NORTH AMERICA: CONSULTING MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 87
6.3.3 IMPLEMENTATION AND INTEGRATION 87
6.3.3.1 Implementation and integration: Data monetization market drivers 87
TABLE 26 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 87
TABLE 27 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 88
TABLE 28 NORTH AMERICA: IMPLEMENTATION AND INTEGRATION MARKET SIZE,
BY COUNTRY, 2015–2019 (USD MILLION) 88
TABLE 29 NORTH AMERICA: IMPLEMENTATION AND INTEGRATION MARKET SIZE,
BY COUNTRY, 2020–2025 (USD MILLION) 88

7 DATA MONETIZATION MARKET, BY DATA TYPE 89
7.1 INTRODUCTION 90
7.1.1 DATA TYPES: COVID-19 IMPACT 90
FIGURE 37 FINANCIAL DATA SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 90
TABLE 30 DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2015–2019 (USD MILLION) 90
TABLE 31 DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2020–2025 (USD MILLION) 91
7.2 CUSTOMER DATA 91
7.2.1 CUSTOMER DATA: DATA MONETIZATION MARKET DRIVERS 91
TABLE 32 CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 91
TABLE 33 CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 92
TABLE 34 NORTH AMERICA: CUSTOMER DATA MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 92
TABLE 35 NORTH AMERICA: CUSTOMER DATA MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 92
7.3 PRODUCT DATA 93
7.3.1 PRODUCT DATA: DATA MONETIZATION MARKET DRIVERS 93
TABLE 36 PRODUCT DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 93
TABLE 37 PRODUCT DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 93
TABLE 38 NORTH AMERICA: PRODUCT DATA MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 94
TABLE 39 NORTH AMERICA: PRODUCT DATA MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 94
7.4 FINANCIAL DATA 94
7.4.1 FINANCIAL DATA: DATA MONETIZATION MARKET DRIVERS 94
TABLE 40 FINANCIAL DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 95
TABLE 41 FINANCIAL DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 95
TABLE 42 NORTH AMERICA: FINANCIAL DATA MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 95
TABLE 43 NORTH AMERICA: FINANCIAL DATA MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 96
7.5 SUPPLIER DATA 96
7.5.1 SUPPLIER DATA: DATA MONETIZATION MARKET DRIVERS 96
TABLE 44 SUPPLIER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 96
TABLE 45 SUPPLIER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 97
TABLE 46 NORTH AMERICA: SUPPLIER DATA MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 97
TABLE 47 NORTH AMERICA: SUPPLIER DATA MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 97

8 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION 98
8.1 INTRODUCTION 99
8.1.1 BUSINESS FUNCTIONS: COVID-19 IMPACT 99
FIGURE 38 SALES AND MARKETING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 99
TABLE 48 DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION,
2015–2019 (USD MILLION) 100
TABLE 49 DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION,
2020–2025 (USD MILLION) 100
8.2 SALES AND MARKETING 100
8.2.1 SALES AND MARKETING: DATA MONETIZATION MARKET DRIVERS 101
TABLE 50 SALES AND MARKETING: DATA MONETIZATION MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 101
TABLE 51 SALES AND MARKETING: DATA MONETIZATION MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 101
TABLE 52 NORTH AMERICA: SALES AND MARKETING MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 101
TABLE 53 NORTH AMERICA: SALES AND MARKETING MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 102
8.3 SUPPLY CHAIN MANAGEMENT 102
8.3.1 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET DRIVERS 102
TABLE 54 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 102
TABLE 55 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 103
TABLE 56 NORTH AMERICA: SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 103
TABLE 57 NORTH AMERICA: SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 103
8.4 OPERATIONS 104
8.4.1 OPERATIONS: DATA MONETIZATION MARKET DRIVERS 104
TABLE 58 OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 104
TABLE 59 OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 104
TABLE 60 NORTH AMERICA: OPERATIONS MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 105
TABLE 61 NORTH AMERICA: OPERATIONS MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 105
8.5 FINANCE 105
8.5.1 FINANCE: DATA MONETIZATION MARKET DRIVERS 105
TABLE 62 FINANCE: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 106
TABLE 63 FINANCE: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 106
TABLE 64 NORTH AMERICA: FINANCE MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 106
TABLE 65 NORTH AMERICA: FINANCE MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 107
8.6 OTHERS 107
TABLE 66 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD THOUSAND) 107
TABLE 67 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD THOUSAND) 108
TABLE 68 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY,
2015–2019 (USD THOUSAND) 108
TABLE 69 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY,
2020–2025 (USD THOUSAND) 108

9 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE 109
9.1 INTRODUCTION 110
9.1.1 DEPLOYMENT TYPES: COVID-19 IMPACT 110
FIGURE 39 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 110
TABLE 70 DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2015–2019 (USD MILLION) 110
TABLE 71 DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2025 (USD MILLION) 111
9.2 CLOUD 111
9.2.1 CLOUD: DATA MONETIZATION MARKET DRIVERS 111
TABLE 72 CLOUD: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 111
TABLE 73 CLOUD: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 112
TABLE 74 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 112
TABLE 75 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 112
9.3 ON-PREMISES 113
9.3.1 ON-PREMISES: DATA MONETIZATION MARKET DRIVERS 113
TABLE 76 ON-PREMISES: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 113
TABLE 77 ON-PREMISES: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 114
TABLE 78 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 114
TABLE 79 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 114

10 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE 115
10.1 INTRODUCTION 116
10.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 116
FIGURE 40 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 116
TABLE 80 DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2015–2019 (USD MILLION) 116
TABLE 81 DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2020–2025 (USD MILLION) 117
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES 117
10.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MONETIZATION MARKET DRIVERS 117
TABLE 82 SMALL AND MEDIUM-SIZED ENTERPRISES : DATA MONETIZATION MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 117
TABLE 83 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 118
TABLE 84 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 118
TABLE 85 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 118
10.3 LARGE ENTERPRISES 118
10.3.1 LARGE ENTERPRISES: DATA MONETIZATION MARKET DRIVERS 119
TABLE 86 LARGE ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 119
TABLE 87 LARGE ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 119
TABLE 88 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 120
TABLE 89 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 120

11 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL 121
11.1 INTRODUCTION 122
11.1.1 INDUSTRY VERTICALS: COVID-19 IMPACT 122
FIGURE 41 TELECOMMUNICATION INDUSTRY VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 123
TABLE 90 DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2015–2019 (USD MILLION) 123
TABLE 91 DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2020–2025 (USD MILLION) 124
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 124
11.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET DRIVERS 124
TABLE 92 BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 125
TABLE 93 BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 125
11.3 TELECOMMUNICATION 125
11.3.1 TELECOMMUNICATION: DATA MONETIZATION MARKET DRIVERS 126
TABLE 94 TELECOMMUNICATION: DATA MONETIZATION MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 126
TABLE 95 TELECOMMUNICATION: DATA MONETIZATION MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 126
11.4 CONSUMER GOODS AND RETAIL 127
11.4.1 CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET DRIVERS 127
TABLE 96 CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 127
TABLE 97 CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 128
11.5 INFORMATION TECHNOLOGY 128
11.5.1 INFORMATION TECHNOLOGY: DATA MONETIZATION MARKET DRIVERS 128
TABLE 98 INFORMATION TECHNOLOGY: DATA MONETIZATION MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 128
TABLE 99 INFORMATION TECHNOLOGY : DATA MONETIZATION MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 129
11.6 HEALTHCARE 129
11.6.1 HEALTHCARE: DATA MONETIZATION MARKET DRIVERS 129
TABLE 100 HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 130
TABLE 101 HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 130
11.7 MANUFACTURING 130
11.7.1 MANUFACTURING: DATA MONETIZATION MARKET DRIVERS 131
TABLE 102 MANUFACTURING: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 131
TABLE 103 MANUFACTURING: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 131
11.8 MEDIA AND ENTERTAINMENT 132
11.8.1 MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET DRIVERS 132
TABLE 104 MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 132
TABLE 105 MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 133
11.9 TRANSPORTATION AND LOGISTICS 133
11.9.1 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET DRIVERS 133
TABLE 106 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 134
TABLE 107 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 134
11.10 ENERGY AND UTILITIES 134
11.10.1 ENERGY AND UTILITIES: DATA MONETIZATION MARKET DRIVERS 134
TABLE 108 ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION, 2015–2019 (USD THOUSAND) 135
TABLE 109 ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION, 2020–2025 (USD THOUSAND) 135
11.11 OTHERS 135
TABLE 110 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2015–2019 (USD THOUSAND) 136
TABLE 111 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2020–2025 (USD THOUSAND) 136

12 DATA MONETIZATION MARKET, BY REGION 137
12.1 INTRODUCTION 138
FIGURE 42 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 138
TABLE 112 DATA MONETIZATION MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 138
TABLE 113 DATA MONETIZATION MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 139
12.2 NORTH AMERICA 139
12.2.1 NORTH AMERICA: COVID-19 IMPACT 139
12.2.2 NORTH AMERICA: DATA MONETIZATION MARKET DRIVERS 140
12.2.3 NORTH AMERICA: TARIFFS AND REGULATIONS 140
FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT 141
TABLE 114 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2015–2019 (USD MILLION) 142
TABLE 115 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 142
TABLE 116 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 142
TABLE 117 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 143
TABLE 118 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2015–2019 (USD MILLION) 143
TABLE 119 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2020–2025 (USD MILLION) 143
TABLE 120 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2015–2019 (USD MILLION) 144
TABLE 121 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2020–2025 (USD MILLION) 144
TABLE 122 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2019 (USD MILLION) 144
TABLE 123 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2025 (USD MILLION) 145
TABLE 124 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 145
TABLE 125 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 145
TABLE 126 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2019 (USD MILLION) 146
TABLE 127 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 146
TABLE 128 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 147
TABLE 129 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 147
FIGURE 44 NORTH AMERICA: COUNTRY ANALYSIS 147
12.2.4 UNITED STATES 148
TABLE 130 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 148
TABLE 131 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 148
TABLE 132 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 148
TABLE 133 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 149
TABLE 134 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2015–2019 (USD MILLION) 149
TABLE 135 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2020–2025 (USD MILLION) 149
TABLE 136 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2015–2019 (USD MILLION) 150
TABLE 137 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2020–2025 (USD MILLION) 150
TABLE 138 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2019 (USD MILLION) 150
TABLE 139 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2025 (USD MILLION) 151
TABLE 140 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 151
TABLE 141 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 151
TABLE 142 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2019 (USD THOUSAND) 152
TABLE 143 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD THOUSAND) 152

12.2.5 CANADA 153
TABLE 144 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 153
TABLE 145 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 154
TABLE 146 CANADA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 154
TABLE 147 CANADA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 154
TABLE 148 CANADA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2015–2019 (USD MILLION) 154
TABLE 149 CANADA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2020–2025 (USD MILLION) 155
TABLE 150 CANADA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2015–2019 (USD THOUSAND) 155
TABLE 151 CANADA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2020–2025 (USD THOUSAND) 155
TABLE 152 CANADA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2015–2019 (USD MILLION) 156
TABLE 153 CANADA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2025 (USD MILLION) 156
TABLE 154 CANADA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 156
TABLE 155 CANADA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 156
TABLE 156 CANADA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2019 (USD THOUSAND) 157
TABLE 157 CANADA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD THOUSAND) 157
12.3 EUROPE 158
12.3.1 EUROPE: COVID-19 IMPACT 158
12.3.2 EUROPE: DATA MONETIZATION MARKET DRIVERS 158
12.3.3 EUROPE: TARIFFS AND REGULATIONS 159
TABLE 158 EUROPE: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 159
TABLE 159 EUROPE: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 159
TABLE 160 EUROPE: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 160
TABLE 161 EUROPE: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 160
TABLE 162 EUROPE: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2015–2019 (USD MILLION) 160
TABLE 163 EUROPE: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2020–2025 (USD MILLION) 160
TABLE 164 EUROPE: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2015–2019 (USD MILLION) 161
TABLE 165 EUROPE: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2020–2025 (USD MILLION) 161
TABLE 166 EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2015–2019 (USD MILLION) 161
TABLE 167 EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2025 (USD MILLION) 162
TABLE 168 EUROPE: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2015–2019 (USD MILLION) 162
TABLE 169 EUROPE: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2020–2025 (USD MILLION) 162
TABLE 170 EUROPE: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2015–2019 (USD THOUSAND) 163
TABLE 171 EUROPE: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2020–2025 (USD THOUSAND) 163
TABLE 172 EUROPE: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 164
TABLE 173 EUROPE: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 164
FIGURE 45 EUROPE: COUNTRY ANALYSIS 164
12.3.4 UNITED KINGDOM 165
12.3.5 GERMANY 165
12.3.6 FRANCE 165
12.3.7 REST OF EUROPE 165
12.4 ASIA PACIFIC 166
12.4.1 ASIA PACIFIC: COVID-19 IMPACT 166
12.4.2 ASIA PACIFIC: DATA MONETIZATION MARKET DRIVERS 166
12.4.3 ASIA PACIFIC: TARIFFS AND REGULATIONS 167
FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT 167
TABLE 174 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 168
TABLE 175 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 168
TABLE 176 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 168
TABLE 177 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 168
TABLE 178 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2015–2019 (USD MILLION) 169
TABLE 179 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2020–2025 (USD MILLION) 169
TABLE 180 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2015–2019 (USD MILLION) 169
TABLE 181 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2020–2025 (USD MILLION) 170
TABLE 182 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2019 (USD MILLION) 170
TABLE 183 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2025 (USD MILLION) 170
TABLE 184 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 171
TABLE 185 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 171
TABLE 186 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2019 (USD THOUSAND) 171
TABLE 187 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD THOUSAND) 172
TABLE 188 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 172
TABLE 189 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 173
12.4.4 AUSTRALIA AND NEW ZEALAND 173
12.4.5 CHINA 173
12.4.6 JAPAN 173
12.4.7 SINGAPORE 174
12.4.8 REST OF ASIA PACIFIC 174
12.5 MIDDLE EAST AND AFRICA 174
12.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 174
12.5.2 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET DRIVERS 175
12.5.3 MIDDLE EAST AND AFRICA: TARIFFS AND REGULATIONS 175
TABLE 190 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY COMPONENT, 2015–2019 (USD MILLION) 175
TABLE 191 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 175
TABLE 192 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2015–2019 (USD MILLION) 176
TABLE 193 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 176
TABLE 194 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2015–2019 (USD MILLION) 176
TABLE 195 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2020–2025 (USD MILLION) 177
TABLE 196 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY BUSINESS FUNCTION, 2015–2019 (USD MILLION) 177
TABLE 197 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY BUSINESS FUNCTION, 2020–2025 (USD MILLION) 177
TABLE 198 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2015–2019 (USD MILLION) 178
TABLE 199 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2020–2025 (USD MILLION) 178
TABLE 200 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 178
TABLE 201 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 178
TABLE 202 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2019 (USD THOUSAND) 179
TABLE 203 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD THOUSAND) 179
TABLE 204 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 180
TABLE 205 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 180
12.5.4 KINGDOM OF SAUDI ARABIA 180
12.5.5 UNITED ARAB EMIRATES 181
12.5.6 SOUTH AFRICA 181
12.5.7 REST OF MIDDLE EAST AND AFRICA 181
12.6 LATIN AMERICA 181
12.6.1 LATIN AMERICA: COVID-19 IMPACT 182
12.6.2 LATIN AMERICA: DATA MONETIZATION MARKET DRIVERS 182
12.6.3 LATIN AMERICA: TARIFFS AND REGULATIONS 182
TABLE 206 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2015–2019 (USD MILLION) 182
TABLE 207 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 183
TABLE 208 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2015–2019 (USD THOUSAND) 183
TABLE 209 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2020–2025 (USD THOUSAND) 183
TABLE 210 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2015–2019 (USD MILLION) 184
TABLE 211 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2020–2025 (USD MILLION) 184
TABLE 212 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2015–2019 (USD THOUSAND) 184
TABLE 213 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2020–2025 (USD THOUSAND) 185
TABLE 214 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2019 (USD MILLION) 185
TABLE 215 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2025 (USD MILLION) 185
TABLE 216 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 186
TABLE 217 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 186
TABLE 218 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2019 (USD THOUSAND) 186
TABLE 219 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD THOUSAND) 187
TABLE 220 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2015–2019 (USD MILLION) 187
TABLE 221 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 187
12.6.4 BRAZIL 188
12.6.5 MEXICO 188
12.6.6 REST OF LATIN AMERICA 188

13 COMPETITIVE LANDSCAPE 189
13.1 MARKET EVALUATION FRAMEWORK 189
FIGURE 47 MARKET EVALUATION FRAMEWORK 189
13.2 MARKET SHARE ANALYSIS 190
FIGURE 48 MARKET SHARE ANALYSIS OF COMPANIES IN DATA MONETIZATION MARKET 190
13.3 MARKET RANKING 190
FIGURE 49 MARKET RANKING IN 2020 190
13.4 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS 191
FIGURE 50 HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS,
2015-2019 191

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