1 INTRODUCTION
1.1 OVERVIEW
1.2 WHAT IS LATENT DEMAND AND THE P.I.E.?
1.3 THE METHODOLOGY
1.4 FREQUENTLY ASKED QUESTIONS (FAQ)

2 SUMMARY OF FINDINGS
2.1 LATENT DEMAND IN THE UNITED STATES
2.2 LATENT DEMAND BY YEAR IN THE UNITED STATES
2.3 TOP 100 CITIES IN THE UNITED STATES

3 FAR WEST
3.1 EXECUTIVE SUMMARY
3.2 LATENT DEMAND BY YEAR - ALASKA
3.3 CITIES SORTED BY RANK - ALASKA
3.4 CITIES SORTED BY ZIPCODE - ALASKA
3.5 LATENT DEMAND BY YEAR - CALIFORNIA
3.6 CITIES SORTED BY RANK - CALIFORNIA
3.7 CITIES SORTED BY ZIPCODE - CALIFORNIA
3.8 LATENT DEMAND BY YEAR - HAWAII
3.9 CITIES SORTED BY RANK - HAWAII
3.10 CITIES SORTED BY ZIPCODE - HAWAII
3.11 LATENT DEMAND BY YEAR - NEVADA
3.12 CITIES SORTED BY RANK - NEVADA
3.13 CITIES SORTED BY ZIPCODE - NEVADA
3.14 LATENT DEMAND BY YEAR - OREGON
3.15 CITIES SORTED BY RANK - OREGON
3.16 CITIES SORTED BY ZIPCODE - OREGON
3.17 LATENT DEMAND BY YEAR - WASHINGTON
3.18 CITIES SORTED BY RANK - WASHINGTON
3.19 CITIES SORTED BY ZIPCODE - WASHINGTON

4 GREAT LAKES
4.1 EXECUTIVE SUMMARY
4.2 LATENT DEMAND BY YEAR - ILLINOIS
4.3 CITIES SORTED BY RANK - ILLINOIS
4.4 CITIES SORTED BY ZIPCODE - ILLINOIS
4.5 LATENT DEMAND BY YEAR - INDIANA
4.6 CITIES SORTED BY RANK - INDIANA
4.7 CITIES SORTED BY ZIPCODE - INDIANA
4.8 LATENT DEMAND BY YEAR - MICHIGAN
4.9 CITIES SORTED BY RANK - MICHIGAN
4.10 CITIES SORTED BY ZIPCODE - MICHIGAN
4.11 LATENT DEMAND BY YEAR - OHIO
4.12 CITIES SORTED BY RANK - OHIO
4.13 CITIES SORTED BY ZIPCODE - OHIO
4.14 LATENT DEMAND BY YEAR - WISCONSIN
4.15 CITIES SORTED BY RANK - WISCONSIN
4.16 CITIES SORTED BY ZIPCODE - WISCONSIN

5 MID-ATLANTIC
5.1 EXECUTIVE SUMMARY
5.2 LATENT DEMAND BY YEAR - DELAWARE
5.3 CITIES SORTED BY RANK - DELAWARE
5.4 CITIES SORTED BY ZIPCODE - DELAWARE
5.5 LATENT DEMAND BY YEAR - DISTRICT OF COLUMBIA
5.6 CITIES SORTED BY RANK - DISTRICT OF COLUMBIA
5.7 CITIES SORTED BY ZIPCODE - DISTRICT OF COLUMBIA
5.8 LATENT DEMAND BY YEAR - MARYLAND
5.9 CITIES SORTED BY RANK - MARYLAND
5.10 CITIES SORTED BY ZIPCODE - MARYLAND
5.11 LATENT DEMAND BY YEAR - NEW JERSEY
5.12 CITIES SORTED BY RANK - NEW JERSEY
5.13 CITIES SORTED BY ZIPCODE - NEW JERSEY
5.14 LATENT DEMAND BY YEAR - NEW YORK
5.15 CITIES SORTED BY RANK - NEW YORK
5.16 CITIES SORTED BY ZIPCODE - NEW YORK
5.17 LATENT DEMAND BY YEAR - PENNSYLVANIA
5.18 CITIES SORTED BY RANK - PENNSYLVANIA
5.19 CITIES SORTED BY ZIPCODE - PENNSYLVANIA

6 NEW ENGLAND
6.1 EXECUTIVE SUMMARY
6.2 LATENT DEMAND BY YEAR - CONNECTICUT
6.3 CITIES SORTED BY RANK - CONNECTICUT
6.4 CITIES SORTED BY ZIPCODE - CONNECTICUT
6.5 LATENT DEMAND BY YEAR - MAINE
6.6 CITIES SORTED BY RANK - MAINE
6.7 CITIES SORTED BY ZIPCODE - MAINE
6.8 LATENT DEMAND BY YEAR - MASSACHUSETTS
6.9 CITIES SORTED BY RANK - MASSACHUSETTS
6.10 CITIES SORTED BY ZIPCODE - MASSACHUSETTS
6.11 LATENT DEMAND BY YEAR - NEW HAMPSHIRE
6.12 CITIES SORTED BY RANK - NEW HAMPSHIRE
6.13 CITIES SORTED BY ZIPCODE - NEW HAMPSHIRE
6.14 LATENT DEMAND BY YEAR - RHODE ISLAND
6.15 CITIES SORTED BY RANK - RHODE ISLAND
6.16 CITIES SORTED BY ZIPCODE - RHODE ISLAND
6.17 LATENT DEMAND BY YEAR - VERMONT
6.18 CITIES SORTED BY RANK - VERMONT
6.19 CITIES SORTED BY ZIPCODE - VERMONT

7 PLAINS
7.1 EXECUTIVE SUMMARY
7.2 LATENT DEMAND BY YEAR - IOWA
7.3 CITIES SORTED BY RANK - IOWA
7.4 CITIES SORTED BY ZIPCODE - IOWA
7.5 LATENT DEMAND BY YEAR - KANSAS
7.6 CITIES SORTED BY RANK - KANSAS
7.7 CITIES SORTED BY ZIPCODE - KANSAS
7.8 LATENT DEMAND BY YEAR - MINNESOTA
7.9 CITIES SORTED BY RANK - MINNESOTA
7.10 CITIES SORTED BY ZIPCODE - MINNESOTA
7.11 LATENT DEMAND BY YEAR - MISSOURI
7.12 CITIES SORTED BY RANK - MISSOURI
7.13 CITIES SORTED BY ZIPCODE - MISSOURI
7.14 LATENT DEMAND BY YEAR - NEBRASKA
7.15 CITIES SORTED BY RANK - NEBRASKA
7.16 CITIES SORTED BY ZIPCODE - NEBRASKA
7.17 LATENT DEMAND BY YEAR - NORTH DAKOTA
7.18 CITIES SORTED BY RANK - NORTH DAKOTA
7.19 CITIES SORTED BY ZIPCODE - NORTH DAKOTA
7.20 LATENT DEMAND BY YEAR - SOUTH DAKOTA
7.21 CITIES SORTED BY RANK - SOUTH DAKOTA
7.22 CITIES SORTED BY ZIPCODE - SOUTH DAKOTA

8 ROCKIES
8.1 EXECUTIVE SUMMARY
8.2 LATENT DEMAND BY YEAR - COLORADO
8.3 CITIES SORTED BY RANK - COLORADO
8.4 CITIES SORTED BY ZIPCODE - COLORADO
8.5 LATENT DEMAND BY YEAR - IDAHO
8.6 CITIES SORTED BY RANK - IDAHO
8.7 CITIES SORTED BY ZIPCODE - IDAHO
8.8 LATENT DEMAND BY YEAR - MONTANA
8.9 CITIES SORTED BY RANK - MONTANA
8.10 CITIES SORTED BY ZIPCODE - MONTANA
8.11 LATENT DEMAND BY YEAR - UTAH
8.12 CITIES SORTED BY RANK - UTAH
8.13 CITIES SORTED BY ZIPCODE - UTAH
8.14 LATENT DEMAND BY YEAR - WYOMING
8.15 CITIES SORTED BY RANK - WYOMING
8.16 CITIES SORTED BY ZIPCODE - WYOMING

9 SOUTHEAST
9.1 EXECUTIVE SUMMARY
9.2 LATENT DEMAND BY YEAR - ALABAMA
9.3 CITIES SORTED BY RANK - ALABAMA
9.4 CITIES SORTED BY ZIPCODE - ALABAMA
9.5 LATENT DEMAND BY YEAR - ARKANSAS
9.6 CITIES SORTED BY RANK - ARKANSAS
9.7 CITIES SORTED BY ZIPCODE - ARKANSAS
9.8 LATENT DEMAND BY YEAR - FLORIDA
9.9 CITIES SORTED BY RANK - FLORIDA
9.10 CITIES SORTED BY ZIPCODE - FLORIDA
9.11 LATENT DEMAND BY YEAR - GEORGIA
9.12 CITIES SORTED BY RANK - GEORGIA
9.13 CITIES SORTED BY ZIPCODE - GEORGIA
9.14 LATENT DEMAND BY YEAR - KENTUCKY
9.15 CITIES SORTED BY RANK - KENTUCKY
9.16 CITIES SORTED BY ZIPCODE - KENTUCKY
9.17 LATENT DEMAND BY YEAR - LOUISIANA
9.18 CITIES SORTED BY RANK - LOUISIANA
9.19 CITIES SORTED BY ZIPCODE - LOUISIANA
9.20 LATENT DEMAND BY YEAR - MISSISSIPPI
9.21 CITIES SORTED BY RANK - MISSISSIPPI
9.22 CITIES SORTED BY ZIPCODE - MISSISSIPPI
9.23 LATENT DEMAND BY YEAR - NORTH CAROLINA
9.24 CITIES SORTED BY RANK - NORTH CAROLINA
9.25 CITIES SORTED BY ZIPCODE - NORTH CAROLINA
9.26 LATENT DEMAND BY YEAR - SOUTH CAROLINA
9.27 CITIES SORTED BY RANK - SOUTH CAROLINA
9.28 CITIES SORTED BY ZIPCODE - SOUTH CAROLINA
9.29 LATENT DEMAND BY YEAR - TENNESSEE
9.30 CITIES SORTED BY RANK - TENNESSEE
9.31 CITIES SORTED BY ZIPCODE - TENNESSEE
9.32 LATENT DEMAND BY YEAR - VIRGINIA
9.33 CITIES SORTED BY RANK - VIRGINIA
9.34 CITIES SORTED BY ZIPCODE - VIRGINIA
9.35 LATENT DEMAND BY YEAR - WEST VIRGINIA
9.36 CITIES SORTED BY RANK - WEST VIRGINIA
9.37 CITIES SORTED BY ZIPCODE - WEST VIRGINIA

10 SOUTHWEST
10.1 EXECUTIVE SUMMARY
10.2 LATENT DEMAND BY YEAR - ARIZONA
10.3 CITIES SORTED BY RANK - ARIZONA
10.4 CITIES SORTED BY ZIPCODE - ARIZONA
10.5 LATENT DEMAND BY YEAR - NEW MEXICO
10.6 CITIES SORTED BY RANK - NEW MEXICO
10.7 CITIES SORTED BY ZIPCODE - NEW MEXICO
10.8 LATENT DEMAND BY YEAR - OKLAHOMA
10.9 CITIES SORTED BY RANK - OKLAHOMA
10.10 CITIES SORTED BY ZIPCODE - OKLAHOMA
10.11 LATENT DEMAND BY YEAR - TEXAS
10.12 CITIES SORTED BY RANK - TEXAS
10.13 CITIES SORTED BY ZIPCODE - TEXAS

11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
11.1 DISCLAIMERS & SAFE HARBOR
11.2 ICON GROUP INTERNATIONAL, INC. USER AGREEMENT PROVISIONS