Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Henkel AG & Co. KGaA 22
Koch Industries, Inc. 26
The Procter & Gamble Co 28
Reckitt Benckiser Group plc 31
Macroeconomic Indicators 35
Country data 35
Methodology 37
Industry associations 38
Related MarketLine research 38
Appendix 39
About MarketLine 39

List of Tables
Table 1: United States household products market value: $ million, 2013-17
Table 2: United States household products market volume: million units, 2013-17
Table 3: United States household products market category segmentation: $ million, 2017
Table 4: United States household products market geography segmentation: $ million, 2017
Table 5: United States household products market share: % share, by value, 2017
Table 6: United States household products market distribution: % share, by value, 2017
Table 7: United States household products market value forecast: $ million, 2017-22
Table 8: United States household products market volume forecast: million units, 2017-22
Table 9: Henkel AG & Co. KGaA: key facts
Table 10: Henkel AG & Co. KGaA: key financials ($)
Table 11: Henkel AG & Co. KGaA: key financials (€)
Table 12: Henkel AG & Co. KGaA: key financial ratios
Table 13: Koch Industries, Inc.: key facts
Table 14: The Procter & Gamble Co: key facts
Table 15: The Procter & Gamble Co: key financials ($)
Table 16: The Procter & Gamble Co: key financial ratios
Table 17: Reckitt Benckiser Group plc: key facts
Table 18: Reckitt Benckiser Group plc: key financials ($)
Table 19: Reckitt Benckiser Group plc: key financials (£)
Table 20: Reckitt Benckiser Group plc: key financial ratios
Table 21: United States size of population (million), 2013-17
Table 22: United States gdp (constant 2005 prices, $ billion), 2013-17
Table 23: United States gdp (current prices, $ billion), 2013-17
Table 24: United States inflation, 2013-17
Table 25: United States consumer price index (absolute), 2013-17
Table 26: United States exchange rate, 2013-17

List of Figures
Figure 1: United States household products market value: $ million, 2013-17
Figure 2: United States household products market volume: million units, 2013-17
Figure 3: United States household products market category segmentation: % share, by value, 2017
Figure 4: United States household products market geography segmentation: % share, by value, 2017
Figure 5: United States household products market share: % share, by value, 2017
Figure 6: United States household products market distribution: % share, by value, 2017
Figure 7: United States household products market value forecast: $ million, 2017-22
Figure 8: United States household products market volume forecast: million units, 2017-22
Figure 9: Forces driving competition in the household products market in the United States, 2017
Figure 10: Drivers of buyer power in the household products market in the United States, 2017
Figure 11: Drivers of supplier power in the household products market in the United States, 2017
Figure 12: Factors influencing the likelihood of new entrants in the household products market in the United States, 2017
Figure 13: Factors influencing the threat of substitutes in the household products market in the United States, 2017
Figure 14: Drivers of degree of rivalry in the household products market in the United States, 2017
Figure 15: Henkel AG & Co. KGaA: revenues & profitability
Figure 16: Henkel AG & Co. KGaA: assets & liabilities
Figure 17: The Procter & Gamble Co: revenues & profitability
Figure 18: The Procter & Gamble Co: assets & liabilities
Figure 19: Reckitt Benckiser Group plc: revenues & profitability
Figure 20: Reckitt Benckiser Group plc: assets & liabilities

Companies Mentioned
• Henkel AG & Co. KGaA
• Koch Industries, Inc.
• The Procter & Gamble Co
• Reckitt Benckiser Group plc