1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Scandinavian household products market?
7.3. Which companies have been most successful in increasing their market shares since 2014?
7.4. Which companies’ market shares have suffered between 2014 and 2018?
7.5. What are the most popular brands in the market?

8 Company Profiles
8.1. Unilever Sverige AB
8.2. The Procter & Gamble Co

9 Appendix
9.1. Methodology
9.2. About MarketLine

List of Tables
Table 1: Scandinavia household products market value: $ million, 2014-18
Table 2: Scandinavia household products market volume: million units, 2014-18
Table 3: Scandinavia household products market category segmentation: $ million, 2018
Table 4: Scandinavia household products market geography segmentation: $ million, 2018
Table 5: Scandinavia household products market distribution: % share, by value, 2018
Table 6: Scandinavia household products market value forecast: $ million, 2018-23
Table 7: Scandinavia household products market volume forecast: million units, 2018-23
Table 8: Scandinavia household products market share: % share, by value, 2018
Table 9: Unilever Sverige AB: key facts
Table 10: Unilever Sverige AB: Key Employees
Table 11: The Procter & Gamble Co: key facts
Table 12: The Procter & Gamble Co: Annual Financial Ratios
Table 13: The Procter & Gamble Co: Key Employees
Table 14: The Procter & Gamble Co: Key Employees Continued

List of Figures
Figure 1: Scandinavia household products market value: $ million, 2014-18
Figure 2: Scandinavia household products market volume: million units, 2014-18
Figure 3: Scandinavia household products market category segmentation: % share, by value, 2018
Figure 4: Scandinavia household products market geography segmentation: % share, by value, 2018
Figure 5: Scandinavia household products market distribution: % share, by value, 2018
Figure 6: Scandinavia household products market value forecast: $ million, 2018-23
Figure 7: Scandinavia household products market volume forecast: million units, 2018-23
Figure 8: Forces driving competition in the household products market in Scandinavia, 2018
Figure 9: Drivers of buyer power in the household products market in Scandinavia, 2018
Figure 10: Drivers of supplier power in the household products market in Scandinavia, 2018
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Scandinavia, 2018
Figure 12: Factors influencing the threat of substitutes in the household products market in Scandinavia, 2018
Figure 13: Drivers of degree of rivalry in the household products market in Scandinavia, 2018
Figure 14: Scandinavia household products market share: % share, by value, 2018

Companies Mentioned
• Unilever Sverige AB
• The Procter & Gamble Co