Overview 2
Catalyst 2
Summary 2
Airline industry is striving for innovation amid difficult trading conditions 5
Sustainable airlines are minority in industry where margins are thin 5
Consolidation is reaching logical limits in United States - Europe will likely follow 6
Ancillary and additional charge revenue becoming more important to airline balance sheets 7
Online platforms now attracting large investments from leading players 8
Airlines are harnessing social media in bid to attract larger audience 9
Conclusions 11
Appendix 12
Further Reading 12
Ask the analyst 12
About MarketLine 12
Disclaimer 12

List of Figures
Figure 1: Air-France KLM net income 2005 to 2017 (EURm) 5
Figure 2: Air Berlin 7
Figure 3: Ryanair net income 2007 to 2016 (EURm) 8
Figure 4: MyRyanair App 9
Figure 5: Emirates Instagram page 10