1 INTRODUCTION 34
1.1 INTRODUCTION TO COVID-19 34
1.2 COVID-19 HEALTH ASSESSMENT 34
FIGURE 1 COVID-19: GLOBAL PROPAGATION 34
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 35
1.3 COVID-19 ECONOMIC ASSESSMENT 36
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 36
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 37
FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY 37
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 38
1.4 OBJECTIVES OF THE STUDY 39
1.5 MARKET DEFINITION 39
1.5.1 INCLUSIONS AND EXCLUSIONS 40
1.6 MARKET SCOPE 40
1.6.1 MARKET SEGMENTATION 40
1.6.2 REGIONS COVERED 41
1.7 YEARS CONSIDERED FOR THE STUDY 41
1.8 CURRENCY CONSIDERED 42
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016-2019 42
1.9 STAKEHOLDERS 42
1.10 SUMMARY OF CHANGES 42

2 RESEARCH METHODOLOGY 44
2.1 RESEARCH DATA 44
FIGURE 6 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN 44
2.1.1 SECONDARY DATA 45
2.1.2 PRIMARY DATA 45
TABLE 2 PRIMARY INTERVIEWS 46
2.1.2.1 Breakup of primary profiles 46
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 46
2.2 KEY INDUSTRY INSIGHTS 47
2.3 MARKET SIZE ESTIMATION 48
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET 48
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET 49
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 50
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 50
FIGURE 12 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 51
2.3.1 TOP-DOWN APPROACH 51
2.3.2 BOTTOM-UP APPROACH 52
2.4 MARKET FORECAST 52
FIGURE 13 FACTOR ANALYSIS 52
2.5 MICROQUADRANT RESEARCH METHODOLOGY 53
TABLE 3 EVALUATION CRITERIA 53
2.5.1 VENDOR INCLUSION CRITERIA 53
2.6 MARKET BREAKUP AND DATA TRIANGULATION 54
FIGURE 14 DATA TRIANGULATION 54
2.7 ASSUMPTIONS FOR THE STUDY 55
2.8 LIMITATIONS OF THE STUDY 57

3 EXECUTIVE SUMMARY 58
TABLE 4 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH, 2021-2026 (USD MILLION) 59
FIGURE 15 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY COMPONENT 59
FIGURE 16 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SERVICE 59
FIGURE 17 CUSTOMER DATA PLATFORM SNAPSHOT, BY DEPLOYMENT MODE 60
FIGURE 18 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY ORGANIZATION SIZE 60
FIGURE 19 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY APPLICATION 60
FIGURE 20 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY VERTICAL 61
FIGURE 21 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION 61

4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CUSTOMER DATA PLATFORM MARKET 62
FIGURE 22 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES AND THE PROLIFERATION OF CUSTOMER CHANNELS TO BE THE KEY FACTORS TO DRIVE THE OVERALL GROWTH OF THE CUSTOMER DATA PLATFORM MARKET 62
4.2 CUSTOMER DATA PLATFORM MARKET: TOP THREE APPLICATIONS 63
FIGURE 23 PREDICTIVE ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
4.3 CUSTOMER DATA PLATFORM MARKET, BY REGION 63
FIGURE 24 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020 63
4.4 CUSTOMER DATA PLATFORM MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL 64
FIGURE 25 PERSONALIZED RECOMMENDATIONS APPLICATION AND BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY VERTICAL IN NORTH AMERICA TO ACCOUNT FOR THE HIGHEST SHARES IN THE CUSTOMER DATA PLATFORM MARKET IN 2021 64

5 MARKET OVERVIEW AND INDUSTRY TRENDS 65
5.1 INTRODUCTION 65
5.2 MARKET DYNAMICS 65
FIGURE 26 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET 65
5.2.1 DRIVERS 66
5.2.1.1 Increasing spending on marketing and advertising activities by enterprises 66
5.2.1.2 Changing landscape of customer intelligence 66
5.2.1.3 Proliferation of customer channels 66
5.2.2 RESTRAINTS 66
5.2.2.1 Data privacy laws and protection of customer data are critical for CDP adoption 66
5.2.3 OPPORTUNITIES 67
5.2.3.1 Automated smart machines to drive customer experience 67
5.2.3.2 Increasing investment and funding in CDP startups 67
5.2.4 CHALLENGES 67
5.2.4.1 Longer time required for creating marketing campaigns 67
5.2.4.2 Confusion around what CDP can and should do 68
5.3 INDUSTRY TRENDS 68
5.3.1 USE CASES 68
5.3.1.1 Use case: To understand an increasingly diverse customer base across industries 68
5.3.1.2 Use case: To drive a highly personalized account-based marketing campaign 69
5.3.1.3 Use case: To close more valuable deals quickly 69
5.3.1.4 Use case: To increase pipeline quality, conversion rates, and win rates 70
5.3.1.5 Use case: To improve audience segmentation and customer engagement 70
5.3.1.6 Use case: To improve CRM and analytics capability 71
5.3.1.7 Use case: To analyze consumer behavior on all touchpoints 71
5.4 REGULATORY IMPLICATIONS 72
5.4.1 GENERAL DATA PROTECTION REGULATION 72
5.4.2 GOVERNANCE, RISK, AND COMPLIANCE 72
5.4.3 EUROPEAN UNION DATA PROTECTION REGULATION 72
5.4.4 CAN-SPAM ACT 72
5.4.5 EPRIVACY REGULATION 73
5.4.6 SOC 2 TYPE 2 COMPLIANCE 73
5.4.7 CALIFORNIA CONSUMER PRIVACY ACT 73
5.5 FUTURE OUTLOOK 74
5.5.1 COMPETITIVE BENCHMARKING 76
TABLE 5 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET 76
5.6 CUSTOMER DATA PLATFORM EVOLUTION 77
5.7 CUSTOMER DATA PLATFORM ARCHITECTURE 77
FIGURE 27 CUSTOMER DATA PLATFORM FUNCTIONALITY 77
5.8 CUSTOMER DATA PLATFORM ECOSYSTEM 78
TABLE 6 ECOSYSTEM: CUSTOMER DATA PLATFORM MARKET 79
5.9 TECHNOLOGY ANALYSIS 80
5.9.1 AI, ML, AND CUSTOMER DATA PLATFORM 80
5.9.1.1 CLOUD COMPUTING AND CUSTOMER DATA PLATFORM 80
5.9.1.2 Big data and analytics and customer data platform 81
5.10 PRICING MODEL ANALYSIS 81
5.11 SUPPLY CHAIN ANALYSIS 82
FIGURE 28 SUPPLY CHAIN ANALYSIS: CUSTOMER DATA PLATFORM MARKET 82
5.12 PORTER'S FIVE FORCES ANALYSIS 82
TABLE 7 IMPACT OF EACH FORCE ON THE CUSTOMER DATA PLATFORM MARKET 82
FIGURE 29 PORTER'S FIVE FORCES ANALYSIS: CUSTOMER DATA PLATFORM MARKET 83
5.12.1 THREAT FROM NEW ENTRANTS 83
5.12.2 THREAT FROM SUBSTITUTES 84
5.12.3 BARGAINING POWER OF SUPPLIERS 84
5.12.4 BARGAINING POWER OF BUYERS 84
5.12.5 INTENSITY OF COMPETITIVE RIVALRY 84
5.13 CUSTOMER DATA PLATFORM MARKET: TRENDS IMPACTING BUYERS 85
5.14 CUSTOMER DATA PLATFORM MARKET: COVID-19 IMPACT 85
FIGURE 30 CUSTOMER DATA PLATFORM MARKET - PRE-COVID AND POST-COVID 85

6 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT 87
6.1 INTRODUCTION 88
6.1.1 COMPONENT: CUSTOMER DATA PLATFORM MARKET DRIVERS 88
FIGURE 31 PLATFORM SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 89
TABLE 8 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 89
TABLE 9 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 89
6.2 PLATFORM 90
TABLE 10 PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 90
TABLE 11 PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 90
6.3 SERVICES 91
FIGURE 32 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 91
TABLE 12 CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 91
TABLE 13 CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 91
TABLE 14 SERVICES: CUSTOMER DATA PLATFORM SERVICES MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 92
TABLE 15 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 92
6.3.1 CONSULTING SERVICES 93
TABLE 16 CONSULTING SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 93
TABLE 17 CONSULTING SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 93
6.3.1.1 Support and maintenance 94
TABLE 18 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 94
TABLE 19 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 94

7 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE 95
7.1 INTRODUCTION 96
7.1.1 DEPLOYMENT MODE: CUSTOMER DATA PLATFORM MARKET DRIVERS 96
FIGURE 33 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 96
TABLE 20 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 97
TABLE 21 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 97
7.2 CLOUD 97
TABLE 22 CLOUD: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 97
TABLE 23 CLOUD: CUSTOMER DATA PLATFORM SIZE, BY REGION, 2021-2026 (USD MILLION) 98
7.3 ON-PREMISES 98
TABLE 24 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 98
TABLE 25 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 99

8 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE 100
8.1 INTRODUCTION 101
8.1.1 ORGANIZATION SIZE: CUSTOMER DATA PLATFORM MARKET DRIVERS 101
FIGURE 34 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 101
TABLE 26 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 102
TABLE 27 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 102
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 102
TABLE 28 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 102
TABLE 29 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 103
8.3 LARGE ENTERPRISES 103
TABLE 30 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 103
TABLE 31 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 104

9 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION 105
9.1 INTRODUCTION 106
9.1.1 APPLICATION: CUSTOMER DATA PLATFORM MARKET DRIVERS 106
FIGURE 35 PREDICTIVE ANALYTICS SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 106
TABLE 32 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 107
TABLE 33 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 107
9.2 PERSONALIZED RECOMMENDATIONS 108
TABLE 34 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 108
TABLE 35 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 108
9.3 PREDICTIVE ANALYTICS 109
TABLE 36 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 109
TABLE 37 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 109
9.4 CUSTOMER RETENTION AND ENGAGEMENT 110
TABLE 38 CUSTOMER RETENTION AND ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 110
TABLE 39 CUSTOMER RETENTION AND ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 110
9.5 MARKETING DATA SEGMENTATION 111
TABLE 40 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 111
TABLE 41 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 111
9.6 SECURITY MANAGEMENT 112
TABLE 42 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 112
TABLE 43 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM SIZE, BY REGION, 2021-2026 (USD MILLION) 112
9.7 OTHER APPLICATIONS 113
TABLE 44 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 113
TABLE 45 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 113

10 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL 114
10.1 INTRODUCTION 115
10.1.1 VERTICAL: CUSTOMER DATA PLATFORM MARKET DRIVERS 115
FIGURE 36 TRAVEL AND HOSPITALITY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 116
TABLE 46 CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 116
TABLE 47 CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION) 117
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 117
TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 118
TABLE 49 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 118
10.3 RETAIL AND ECOMMERCE 118
TABLE 50 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 119
TABLE 51 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 119
10.4 MEDIA AND ENTERTAINMENT 120
TABLE 52 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 120
TABLE 53 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 120
10.5 TRAVEL AND HOSPITALITY 121
TABLE 54 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 121
TABLE 55 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 121
10.6 TELECOM AND IT 122
TABLE 56 TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 122
TABLE 57 TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 122
10.7 HEALTHCARE 123
TABLE 58 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 123
TABLE 59 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 124
10.8 OTHER VERTICALS 124
TABLE 60 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 125
TABLE 61 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 125

11 CUSTOMER DATA PLATFORM MARKET, BY CAPABILITY 126
11.1 INTRODUCTION 126
11.2 OPEN ACCESS 126
11.3 REAL-TIME ANALYTICS 126
11.4 AUDIENCE MANAGEMENT 127
11.5 IDENTITY MANAGEMENT 127

12 CUSTOMER DATA PLATFORM MARKET, BY REGION 128
12.1 INTRODUCTION 129
12.1.1 REGION: COVID-19 IMPACT 129
FIGURE 37 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 130
FIGURE 38 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 130
TABLE 62 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 131
TABLE 63 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 131
12.2 NORTH AMERICA 131
12.2.1 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 132
12.2.2 NORTH AMERICA: REGULATIONS 132
12.2.2.1 The Personal Information Protection and Electronic Documents Act (PIPEDA) 132
12.2.2.2 Gramm-Leach-Bliley (GLB) Act 132
12.2.2.3 Health Insurance Portability and Accountability (HIPAA) Act of 1996 132
12.2.2.4 Federal Information Security Management Act (FISMA) 133
12.2.2.5 Federal Information Processing Standards (FIPS) 133
12.2.2.6 California Consumer Privacy Act (CSPA) 133
FIGURE 39 NORTH AMERICA: MARKET SNAPSHOT 134
TABLE 64 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 134
TABLE 65 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 135
TABLE 66 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 135
TABLE 67 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 135
TABLE 68 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 136
TABLE 69 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 136
TABLE 70 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 136
TABLE 71 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 137
TABLE 72 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 137
TABLE 73 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 137
TABLE 74 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 138
TABLE 75 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 138
TABLE 76 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION) 138
TABLE 77 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 139
12.2.3 UNITED STATES 139
TABLE 78 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 139
TABLE 79 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 140
TABLE 80 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 140
TABLE 81 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 140
TABLE 82 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 141
TABLE 83 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 141
TABLE 84 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 141
TABLE 85 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 142
TABLE 86 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 142
TABLE 87 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 142
TABLE 88 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 143
TABLE 89 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 143
12.2.4 CANADA 144
TABLE 90 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 144
TABLE 91 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 144
TABLE 92 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 144
TABLE 93 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 145
TABLE 94 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 145
TABLE 95 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 145
TABLE 96 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 146
TABLE 97 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 146
TABLE 98 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 146
TABLE 99 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 146
TABLE 100 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 147
TABLE 101 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 147
12.3 EUROPE 148
12.3.1 EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS 148
TABLE 102 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 148
TABLE 103 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 148
TABLE 104 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 149
TABLE 105 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 149
TABLE 106 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 149
TABLE 107 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 150
TABLE 108 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 150
TABLE 109 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 150
TABLE 110 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 151
TABLE 111 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 151
TABLE 112 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 151
TABLE 113 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 152
TABLE 114 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION) 152
TABLE 115 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 152
12.3.2 UNITED KINGDOM 153
TABLE 116 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 153
TABLE 117 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 153
TABLE 118 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 153
TABLE 119 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 154
TABLE 120 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 154
TABLE 121 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 154
TABLE 122 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 155
TABLE 123 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 155
TABLE 124 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 155
TABLE 125 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 155
TABLE 126 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 156
TABLE 127 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 156
12.3.3 GERMANY 157
TABLE 128 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 157
TABLE 129 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 157
TABLE 130 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 157
TABLE 131 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 158
TABLE 132 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 158
TABLE 133 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 158
TABLE 134 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 159
TABLE 135 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 159
TABLE 136 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 159
TABLE 137 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 159
TABLE 138 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 160
TABLE 139 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 160
12.3.4 FRANCE 161
TABLE 140 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 161
TABLE 141 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 161
TABLE 142 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 161
TABLE 143 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 162
TABLE 144 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 162
TABLE 145 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 162
TABLE 146 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 163
TABLE 147 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 163
TABLE 148 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 163
TABLE 149 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 163
TABLE 150 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 164
TABLE 151 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 164
12.3.5 REST OF EUROPE 165
12.4 ASIA PACIFIC 165
12.4.1 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET DRIVERS 165
FIGURE 40 ASIA PACIFIC: MARKET SNAPSHOT 166
TABLE 152 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 167
TABLE 153 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 167
TABLE 154 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 167
TABLE 155 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 167
TABLE 156 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 168
TABLE 157 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 168
TABLE 158 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 168
TABLE 159 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 169
TABLE 160 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 169
TABLE 161 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 169
TABLE 162 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 170
TABLE 163 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 170
TABLE 164 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION) 171
TABLE 165 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 171
12.4.2 CHINA 171
TABLE 166 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 172
TABLE 167 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 172
TABLE 168 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 172
TABLE 169 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 172
TABLE 170 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 173
TABLE 171 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 173
TABLE 172 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 173
TABLE 173 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 174
TABLE 174 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 174
TABLE 175 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 174
TABLE 176 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 175
TABLE 177 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 175
12.4.3 JAPAN 175
TABLE 178 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 176
TABLE 179 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 176
TABLE 180 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 176
TABLE 181 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 177
TABLE 182 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 177
TABLE 183 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 177
TABLE 184 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 178
TABLE 185 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 178
TABLE 186 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 178
TABLE 187 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 178
TABLE 188 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 179
TABLE 189 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 179
12.4.4 INDIA 179
TABLE 190 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 180
TABLE 191 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 180
TABLE 192 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 181
TABLE 193 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 181
TABLE 194 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 181
TABLE 195 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 182
TABLE 196 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 182
TABLE 197 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 182
TABLE 198 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 183
TABLE 199 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 183
TABLE 200 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 183
TABLE 201 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 184
12.4.5 AUSTRALIA 184
TABLE 202 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 184
TABLE 203 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 184
TABLE 204 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 185
TABLE 205 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 185
TABLE 206 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 185
TABLE 207 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 186
TABLE 208 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 186
TABLE 209 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 186
TABLE 210 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 187
TABLE 211 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 187
TABLE 212 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 187
TABLE 213 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 188
12.4.6 REST OF ASIA PACIFIC 188
12.5 MIDDLE EAST AND AFRICA 188
12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 189
TABLE 214 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 189
TABLE 215 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 189
TABLE 216 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 189
TABLE 217 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 190
TABLE 218 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION) 190
TABLE 219 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION) 190
TABLE 220 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 191
TABLE 221 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 191
TABLE 222 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 191
TABLE 223 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 191
TABLE 224 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 192
TABLE 225 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 192
TABLE 226 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 192
TABLE 227 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 193
12.5.2 MIDDLE EAST 193
12.5.3 AFRICA 193
12.6 LATIN AMERICA 194
12.6.1 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 194

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