ISSUES AND STRATEGIES
Main issues in bedroom furniture:
Mattress-in-a-box go multichannel
Growing influence on online on researching and spending
Consolidation within mattress-in-a-box brands
Smaller homes require less bedroom furniture
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: bed frames
Sector size and growth: divan beds
Sector size and growth: cots and cradles
Sector size and growth: portable beds
Sector size and growth: headboards
Sector size and growth: mattresses
Sector size and growth: wardrobes
Sector size and growth: fitted bedroom furniture
Sector size and growth: chest of drawers
Sector size and growth: dressing tables/ stools
Sector size and growth: bedside tables
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
IKEA
Dreams
Bensonsfor Beds
Argos
John Lewis
Wayfair
Amazon
Shop Direct Group
Next
THE CONSUMER
Headlines
Net agreement statements
Bedrooms in the home
Research process
Penetration and profiles
Average spend
Room purchased for
Purchase motivation
Price/ quality concerns
Retailer usage
Considerd and used conversion
Channel usage
Drivers of retailer choice
Mattress-in-a-box consumer research
METHODOLOGY
What is included
Market sizing

List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top five retailers, financial year ending 2018
Penetration by product, 2018
Average spend by subcategory
Average spend by product
Room purchased for overall bedroom furniture, 2018
Room purchased for mattresses and other bedroom furniture, 2018
Retailer usage by subcategory, 2018
Retailer usage by demographics, 2018
Considered, used and conversion for overall bedroom furniture, 2018
Channel usage for overall bedroom furniture, 2018
Channel usage for beds, 2018
Channel usage for mattresses, 2018
Channel usage for other bedroom furniture, 2018
Drivers of retailer choice
Drivers of retailer choice by customer, 2018
Online fulfilment for bedroom furniture, 2018

List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - bed frames, 2017-23e
Market growth - bed frames, 2017-23e
Market size - divan beds, 2017-23e
Market growth - divan beds, 2017-23e
Market size - cots and cradles, 2017-23e
Market growth - cots and cradles, 2017-23e
Market size - portable beds, 2017-23e
Market growth - portable beds, 2017-23e
Market size - headboards, 2017-23e
Market growth - headboards, 2017-23e
Market size - mattresses, 2017-23e
Market growth - mattresses, 2017-23e
Market size - wardrobes, 2017-23e
Market growth - wardrobes, 2017-23e
Market size - fitted bedroom furniture, 2017-23e
Market growth - fitted bedroom furniture, 2017-23e
Market size - chest of drawers, 2017-23e
Market growth - chest of drawers, 2017-23e
Market size - dressing tables and stools, 2017-23e
Market growth - dressing tables and stools, 2017-23e
Market size - bedside tables, 2017-23e
Market growth - bedside tables, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 bedroom furniture retailers, 2018e
Change in share among top 10 bedroom furniture retailers on 2017
Bedroom furniture market share for IKEA, 2016-18e
Retailer demogrpahics for IKEA, 2018
Customer share overall by category for IKEA, 2018
Bedroom furniture market share for Dreams, 2016-18e
Retailer demogrpahics for Dreams, 2018
Customer share overall by category for Dreams, 2018
Bedroom furniture market share for Bensons for Beds, 2016-18e
Retailer demogrpahics for Bensons for Beds, 2018
Customer share overall by category for Bensons for Beds, 2020
Bedroom furniture market share for John Lewis, 2016-18e
Retailer demogrpahics for John Lewis, 2018
Customer share overall by category for John Lewis, 2018
Bedroom furniture market share for Argos, 2016-18e
Retailer demogrpahics for Argos, 2018
Customer share overall by category for Argos, 2018
Net agreement statements, 2018
Number of bedrooms in the home, 2018
Bedrooms that furniture items have been purchased for
Research process for bedroom furniture, 2018
Time spent on research process for bedroom furniture, 2018
What did customers research when buying bedroom furniture, 2018
Overall penetration for bedroom furniture, 2018
Profile by demographic for bedroom furniture, 2018
Penetration by region for bedroom furniture, 2018
Overall penetration for beds, 2018
Profile by demographic for beds, 2018
Penetration by region for beds, 2018
Overall penetration for mattresses, 2018
Profile by demographic for mattresses, 2018
Penetration by region for mattresses, 2018
Overall penetration for other bedroom furniture, 2018
Profile by demographic for other bedroom furniture, 2018
Penetration by region for other bedroom furniture, 2018
Purchase motivation for overall bedroom furniture and subcateogry, 2018
Price/ quality concerns by bedroom furniture subcategories, 2018
Retailer usage for overall bedroom furniture, 2018
Channel usage for overall bedroom furniture, 2018
Channel usage for beds, 2018
Channel usage for mattresses, 2018
Channel usage for other bedroom furniture, 2018
Drivers of retailer choice, 2018
Online fulfilment for bedroom furniture, 2018
Would you consider buying a mattress online without testing it?, 2018
Barriers to online purchasing for those choosing not to buy online without testing, 2018
Enablers to online purchasing for those choosing not to buy online without testing, 2018
Mattress-in-a-box brand awareness, 2018
Regional awareness for mattress-in-a-box brands, 2018

Companies Mentioned
- Amazon
- Argos
- Asda
- Bensons for Beds
- Bruno
- Capser
- Dreams
- Emma
- Eve Sleep
- Furniture Village
- IKEA
- John Lewis
- Leesa
- Made.com
- Next
- Otty
- Sainsbury's
- Shop Direct Group
- Simba
- Steinhoff
- Wayfair