Writing Instruments in the US
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Writing instruments fares best among personal accessories categories
Ease of purchase through e-commerce and essential retailers buoys sales
Status of school and office re-openings will continue to influence performance
RECOVERY AND OPPORTUNITIES
Digital devices set to dampen category further over the forecast period
Increasing prevalence of remote learning and work complicates outlook for forecast period
E-commerce set to remain largest and fastest growing sales channel
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2015-2020
Table 2 Sales of Writing Instruments by Category: Value 2015-2020
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 4 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 6 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 7 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 9 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2015-2020
Table 13 Sales of Personal Accessories by Category: Value 2015-2020
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 15 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 17 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 18 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 20 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources