1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKET SEGMENTATION 17
1.3.2 REGIONAL SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY CONSIDERED 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakup of primary profiles 20
2.1.2.2 Key industry insights 21
2.2 MARKET BREAKUP AND DATA TRIANGULATION 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 22
2.3.2 BOTTOM-UP APPROACH 23
2.4 MARKET FORECAST 23
2.5 ASSUMPTIONS FOR THE STUDY 24
2.6 LIMITATIONS OF THE STUDY 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE DIGITAL EXPERIENCE PLATFORM MARKET 29
4.2 DIGITAL EXPERIENCE PLATFORM MARKET IN ASIA PACIFIC, BY COMPONENT AND COUNTRY 30
4.3 DIGITAL EXPERIENCE PLATFORM MARKET: MAJOR COUNTRIES 31

5 MARKET OVERVIEW AND INDUSTRY TRENDS 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 33
5.2.1.1 DXP helps understand the immediate need of customers 33
5.2.1.2 Accurate data obtained through DXP used for marketing and customer engagement 34
5.2.1.3 DXP helps reduce customer churn rate 34
5.2.2 RESTRAINTS 34
5.2.2.1 Difficulty in integrating omnichannel-generated data 34
5.2.3 OPPORTUNITIES 35
5.2.3.1 Deliver an individualized experience for each customer in real time 35
5.2.3.2 High investments in AI technology 35
5.2.4 CHALLENGES 35
5.2.4.1 Unclear data about RoI 35
5.2.4.2 Difficulty in integrating various software 36
5.3 USE CASES 36
5.3.1 USE CASE 1: DANONE NUTRICIA TRANSFORMS ITS CUSTOMER EXPERIENCE WITH SITECORE 36
5.3.2 USE CASE 2: DOLLYWOOD USES SITECORE EXPERIENCE PLATFORM TO BETTER PREPARE ITS CUSTOMERS 37
5.3.3 USE CASE 3: SPARK44 USES CENSHARE TO HELP SAVE JAGUAR LAND ROVER COST AND SPEED UP CONTENT PRODUCTION 37
5.3.4 USE CASE 4: COACH USED LIFERAY TO CREATE ITS CORPORATE INTRANET – COACHWEB, WHICH GIVE EMPLOYEES A SINGLE CONSOLIDATED MOBILE-FRIENDLY SOURCE FOR ALL ITS CONTENT AND NEWS 38

6 DIGITAL EXPERIENCE PLATFORM MARKET, BY COMPONENT 39
6.1 INTRODUCTION 40
6.2 PLATFORM 41
6.2.1 WEB CONTENT MANAGEMENT 41
6.2.1.1 Web content management to focus on enhancing CX by offering personalized and localized interactive online experiences 41
6.2.2 DIGITAL ASSET MANAGEMENT 42
6.2.2.1 DAM solution to gain importance due to its increasing use across all major industry verticals 42
6.2.3 PRODUCT INFORMATION MANAGEMENT 42
6.2.3.1 PIM solutions to create a single view of the product for an enterprise 42
6.2.4 ANALYTICS, ARTIFICIAL INTELLIGENCE, AND MACHINE LEARNING 42
6.2.4.1 ML to help find out customer trends in a fast and error-free manner 42
6.2.5 OTHERS 43
6.3 SERVICES 43
6.3.1 PROFESSIONAL SERVICES 44
6.3.1.1 Consulting 45
6.3.1.1.1 Consulting to facilitate organizations for optimizing global operations related to DXP 45
6.3.1.2 Support and Maintenance 45
6.3.1.2.1 Support and maintenance to ensure a faster resolution to customer queries and increase the productivity of agents 45
6.3.1.3 Training 46
6.3.1.3.1 To ensure that the DXP work at its optimum performance level led to requirement of training 46
6.3.2 MANAGED SERVICES 46
6.3.2.1 Managed service providers to improve the efficiency of inbound and outbound operations of the organization 46

7 DIGITAL EXPERIENCE PLATFORM MARKET, BY DEPLOYMENT TYPE 47
7.1 INTRODUCTION 48
7.2 ON-PREMISES 49
7.2.1 RISING SECURITY THREATS AND INCREASING CONTROL OF DEPLOYED PLATFORMS TO INCREASE ON-PREMISES DEPLOYMENTS 49
7.3 CLOUD 50
7.3.1 EASY DEPLOYMENT, LOW DEPLOYMENT COST, AND EASY UPGRADEABILITY TO INCREASE THE ADOPTION OF CLOUD DEPLOYMENT TYPE 50

8 DIGITAL EXPERIENCE PLATFORM MARKET, BY VERTICAL 51
8.1 INTRODUCTION 52
8.2 IT AND TELECOM 53
8.2.1 INTENSE COMPETITION TO DRIVE THE ADOPTION OF DXP BY IT AND TELECOM COMPANIES 53
8.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 54
8.3.1 CUSTOMER DATA ANALYTICS AND ITS KEY INSIGHTS TO SPUR THE DEMAND FOR DXP MARKET IN THE BFSI VERTICAL 54
8.4 RETAIL 55
8.4.1 CHANGING CONSUMER BEHAVIOR TO BOOST THE GROWTH OF CX INDUSTRY IN THE RETAIL VERTICAL 55
8.5 HEALTHCARE 56
8.5.1 GROWING DEMAND FOR AI AND ML IN HEALTHCARE TO DRIVE THE DXP MARKET 56
8.6 MANUFACTURING 56
8.6.1 CUSTOMER-FOCUSED BEHAVIOR TO DRIVE THE DEMAND FOR DXPS IN THE MANUFACTURING VERTICAL 56
8.7 TRAVEL AND HOSPITALITY 57
8.7.1 CUSTOMER ENGAGEMENT SERVICES TO BOOST THE GROWTH OF THE DXP MARKET IN THE TRAVEL AND HOSPITALITY VERTICAL 57
8.8 MEDIA AND ENTERTAINMENT 58
8.8.1 INCREASING DIGITALIZATION OF SERVICES TO BOOST THE MARKET GROWTH IN MEDIA AND ENTERTAINMENT VERTICAL 58
8.9 PUBLIC SECTOR 59
8.9.1 FOCUS ON PROVIDING NEXT LEVEL CX AND INTENSE COMPETITION FROM PRIVATE SECTOR TO DRIVE THE ADOPTION OF DXP BY PUBLIC SECTOR 59
8.10 OTHERS 60

9 DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION 61
9.1 INTRODUCTION 62
9.2 NORTH AMERICA 63
9.2.1 UNITED STATES 67
9.2.1.1 Wide adoption of artificial engineering, ML, and data analytics technologies by enterprises to drive the growth of DXP market in the US 67
9.2.2 CANADA 67
9.2.2.1 Focus on increasing CX to drive the growth of DXP market in Canada 67
9.3 EUROPE 68
9.3.1 UNITED KINGDOM 70
9.3.1.1 Digital transformation to drive the growth of DXP market in the UK 70
9.3.2 GERMANY 71
9.3.2.1 High digital spending to drive the growth of DXP market in Germany 71
9.3.3 FRANCE 71
9.3.3.1 Increasing digital transformation to drive the growth of DXP market in France 71
9.3.4 REST OF EUROPE 71
9.4 ASIA PACIFIC 71
9.4.1 AUSTRALIA AND NEW ZEALAND 75
9.4.1.1 Rapid technological adoption to drive the growth of DXP market in Australia and New Zealand 75
9.4.2 INDIA 75
9.4.2.1 Adoption of customer-centric strategies by organizations to drive the growth of DXP market in India 75
9.4.3 CHINA 76
9.4.3.1 High investment in the private sector and huge population to boost the adoption of DXPs 76
9.4.4 REST OF ASIA PACIFIC 76
9.5 LATIN AMERICA 77
9.5.1 BRAZIL 79
9.5.1.1 Adoption of cloud computing to drive the growth of DXP market in Brazil 79
9.5.2 MEXICO 80
9.5.2.1 Rapid digitization to drive the growth of DXP market in Mexico 80
9.5.3 REST OF LATIN AMERICA 80
9.6 MIDDLE EAST AND AFRICA 80
9.6.1 UNITED ARAB EMIRATES 83
9.6.1.1 Economic growth to lead to the adoption of DXP in the UAE 83
9.6.2 SAUDI ARABIA 83
9.6.2.1 Adoption of cloud computing and customer-oriented strategies by organizations to drive the growth of DXP market in Saudi Arabia 83
9.6.3 SOUTH AFRICA 84
9.6.3.1 Strategic implementation of CX solutions by businesses to drive the growth of DXP market in South Africa 84
9.6.4 REST OF MIDDLE EAST AND AFRICA 84

10 COMPETITIVE LANDSCAPE 85
10.1 COMPETITIVE LEADERSHIP MAPPING 85
10.1.1 VISIONARY LEADERS 85
10.1.2 INNOVATORS 85
10.1.3 DYNAMIC DIFFERENTIATORS 85
10.1.4 EMERGING COMPANIES 85
10.2 STRENGTH OF PRODUCT PORTFOLIO 87
10.3 BUSINESS STRATEGY EXCELLENCE 88
10.4 MARKET RANKING FOR THE DIGITAL EXPERIENCE PLATFORM MARKET, 2019 89

11 COMPANY PROFILES 90
11.1 ADOBE 90
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 IBM 95
11.3 ORACLE 99
11.4 SAP 103
11.5 MICROSOFT 106
11.6 SALESFORCE 110
11.7 OPENTEXT 112
11.8 SDL 114
11.9 SITECORE 116
11.10 ACQUIA 118
11.11 JAHIA 119
11.12 EPISERVER 119
11.13 SQUIZ 120
11.14 BLOOMREACH 120
11.15 LIFERAY 121
11.16 KENTICO 121
11.17 CENSHARE 122
*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

12 APPENDIX 123
12.1 INDUSTRY EXCERPTS 123
12.2 DISCUSSION GUIDE 124
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 127
12.4 AVAILABLE CUSTOMIZATIONS 129
12.5 RELATED REPORTS 129
12.6 AUTHOR DETAILS 130

LIST OF TABLES
TABLE 1 FACTOR ANALYSIS 23
TABLE 2 DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 40
TABLE 3 PLATFORM: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 41
TABLE 4 SERVICES: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 43
TABLE 5 SERVICES: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 44
TABLE 6 PROFESSIONAL SERVICES: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 44
TABLE 7 PROFESSIONAL SERVICES: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 45
TABLE 8 MANAGED SERVICES: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 46
TABLE 9 DIGITAL EXPERIENCE PLATFORM MARKET, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 48
TABLE 10 ON-PREMISES: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 49
TABLE 11 CLOUD: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 50
TABLE 12 DIGITAL EXPERIENCE PLATFORM MARKET, BY VERTICAL, 2017–2024 (USD MILLION) 52
TABLE 13 IT AND TELECOM: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 53
TABLE 14 BANKING, FINANCIAL SERVICES, AND INSURANCE: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 54
TABLE 15 RETAIL: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 55
TABLE 16 HEALTHCARE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 56
TABLE 17 MANUFACTURING: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 57
TABLE 18 TRAVEL AND HOSPITALITY: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 57
TABLE 19 MEDIA AND ENTERTAINMENT: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 58
TABLE 20 PUBLIC SECTOR: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 59
TABLE 21 OTHERS: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017–2024 (USD MILLION) 60
TABLE 22 DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 62
TABLE 23 NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 64
TABLE 24 NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 65
TABLE 25 NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 65
TABLE 26 NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 66
TABLE 27 NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 66
TABLE 28 NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 67
TABLE 29 EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 68
TABLE 30 EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 68
TABLE 31 EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 69
TABLE 32 EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 69
TABLE 33 EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 70
TABLE 34 EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 70
TABLE 35 ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 73
TABLE 36 ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 73
TABLE 37 ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 73
TABLE 38 ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 74
TABLE 39 ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 74
TABLE 40 ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 75
TABLE 41 LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 77
TABLE 42 LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 77
TABLE 43 LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 78
TABLE 44 LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 78
TABLE 45 LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 79
TABLE 46 LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 79
TABLE 47 MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 81
TABLE 48 MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 81
TABLE 49 MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 81
TABLE 50 MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 82
TABLE 51 MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2024 (USD MILLION) 82
TABLE 52 MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 83

LIST OF FIGURES
FIGURE 1 DIGITAL EXPERIENCE PLATFORM MARKET: RESEARCH DESIGN 19
FIGURE 2 DIGITAL EXPERIENCE PLATFORM MARKET SIZE, 2017–2024 26
FIGURE 3 PLATFORM SEGMENT TO HOLD A LARGER MARKET SIZE IN 2019 26
FIGURE 4 CLOUD SEGMENT TO ACCOUNT FOR A HIGHER MARKET SHARE IN 2019 27
FIGURE 5 MANUFACTURING VERTICAL TO HOLD THE LARGEST MARKET SIZE IN 2019 27
FIGURE 6 DIGITAL EXPERIENCE PLATFORM MARKET: REGIONAL SNAPSHOT 28
FIGURE 7 INCREASING USE OF DIGITAL EXPERIENCE PLATFORM TO GET ACCURATE DATA FOR MARKETING AND CUSTOMER ENGAGEMENT TO DRIVE THE MARKET GROWTH 29
FIGURE 8 PLATFORM SEGMENT AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARES IN ASIA PACIFIC IN 2019 30
FIGURE 9 AUSTRALIA AND NEW ZEALAND TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 31
FIGURE 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DIGITAL EXPERIENCE PLATFORM MARKET 33
FIGURE 11 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 40
FIGURE 12 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 48
FIGURE 13 MANUFACTURING VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 14 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 62
FIGURE 15 ASIA PACIFIC DIGITAL EXPERIENCE PLATFORM MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 16 NORTH AMERICA: MARKET SNAPSHOT 64
FIGURE 17 ASIA PACIFIC: MARKET SNAPSHOT 72
FIGURE 18 DIGITAL EXPERIENCE PLATFORM MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING 86
FIGURE 19 MARKET RANKING, 2019 89
FIGURE 20 ADOBE: COMPANY SNAPSHOT 91
FIGURE 21 ADOBE: SWOT ANALYSIS 94
FIGURE 22 IBM: COMPANY SNAPSHOT 96
FIGURE 23 IBM: SWOT ANALYSIS 98
FIGURE 24 ORACLE: COMPANY SNAPSHOT 99
FIGURE 25 ORACLE: SWOT ANALYSIS 101
FIGURE 26 SAP: COMPANY SNAPSHOT 103
FIGURE 27 SAP: SWOT ANALYSIS 105
FIGURE 28 MICROSOFT: COMPANY SNAPSHOT 106
FIGURE 29 MICROSOFT: SWOT ANALYSIS 108
FIGURE 30 SALESFORCE: COMPANY SNAPSHOT 110
FIGURE 31 OPENTEXT: COMPANY SNAPSHOT 112
FIGURE 32 SDL: COMPANY SNAPSHOT 114