1 INTRODUCTION 26
1.1 INTRODUCTION TO COVID-19 26
1.2 COVID-19 HEALTH ASSESSMENT 26
FIGURE 1 COVID-19: GLOBAL PROPAGATION 26
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 27
1.3 COVID-19 ECONOMIC ASSESSMENT 28
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 28
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 29
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 29
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 30
1.4 OBJECTIVES OF THE STUDY 31
1.5 MARKET DEFINITION 31
1.5.1 INCLUSIONS AND EXCLUSIONS 31
1.6 MARKET SCOPE 32
1.6.1 MARKET SEGMENTATION 33
1.6.2 REGIONS COVERED 33
1.6.3 YEARS CONSIDERED FOR THE STUDY 34
1.7 CURRENCY CONSIDERED 34
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018-2020 34
1.8 STAKEHOLDERS 34
1.9 SUMMARY OF CHANGES 35

2 RESEARCH METHODOLOGY 36
2.1 RESEARCH DATA 36
FIGURE 6 PRODUCT ANALYTICS MARKET: RESEARCH DESIGN 36
2.1.1 SECONDARY DATA 37
2.1.2 PRIMARY DATA 37
TABLE 2 PRIMARY INTERVIEWS 37
2.1.2.1 Breakup of primary profiles 38
2.1.2.2 Key industry insights 38
2.2 MARKET BREAKUP AND DATA TRIANGULATION 39
FIGURE 7 DATA TRIANGULATION 39
2.3 MARKET SIZE ESTIMATION 40
FIGURE 8 PRODUCT ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 40
2.3.1 TOP-DOWN APPROACH 40
2.3.2 BOTTOM-UP APPROACH 41
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY-SIDE): REVENUE FROM SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET 41
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET 42
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET 43
FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF PRODUCT ANALYTICS THROUGH OVERALL PRODUCT ANALYTICS SPENDING 43
2.4 MARKET FORECAST 44
TABLE 3 FACTOR ANALYSIS 44
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 45
FIGURE 13 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 46
2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY 47
FIGURE 14 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 47
2.7 ASSUMPTIONS FOR THE STUDY 47
2.8 LIMITATIONS OF THE STUDY 49
2.9 IMPLICATIONS OF COVID-19 ON THE PRODUCT ANALYTICS MARKET 50
FIGURE 15 QUARTERLY IMPACT OF COVID-19 DURING 2020-2021 50

3 EXECUTIVE SUMMARY 52
TABLE 4 GLOBAL PRODUCT ANALYTICS MARKET SIZE AND GROWTH RATE, 2015-2020 (USD MILLION, Y-O-Y%) 53
TABLE 5 GLOBAL PRODUCT ANALYTICS MARKET SIZE AND GROWTH RATE, 2021-2026 (USD MILLION, Y-O-Y%) 53
FIGURE 16 SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021 54
FIGURE 17 PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021 54
FIGURE 18 TRACKING DATA SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021 54
FIGURE 19 CLOUD SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021 55
FIGURE 20 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021 55
FIGURE 21 MANUFACTURERS SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021 55
FIGURE 22 RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SIZE IN 2021 56
FIGURE 23 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2021 56

4 PREMIUM INSIGHTS 57
4.1 ATTRACTIVE OPPORTUNITIES IN THE PRODUCT ANALYTICS MARKET 57
FIGURE 24 GROWING NEED TO ENSURE MARKET COMPETITIVENESS TO BOOST THE PRODUCT ANALYTICS MARKET GROWTH 57
4.2 PRODUCT ANALYTICS MARKET, BY VERTICAL 57
FIGURE 25 RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 57
4.3 PRODUCT ANALYTICS MARKET, BY REGION 58
FIGURE 26 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE BY 2026 58
4.4 PRODUCT ANALYTICS MARKET, TOP THREE END USERS AND VERTICALS 58
FIGURE 27 DESIGNERS AND RETAIL AND CONSUMER GOODS SEGMENT TO HOLD THE LARGEST MARKET SHARES BY 2026 58

5 MARKET OVERVIEW AND INDUSTRY TRENDS 59
5.1 INTRODUCTION 59
5.2 MARKET DYNAMICS 59
FIGURE 28 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: PRODUCT ANALYTICS MARKET 59
5.2.1 DRIVERS 60
5.2.1.1 Growing need to improve customer behavior management to deliver personalized recommendation of products 60
5.2.1.2 Increasing demand for advanced analytics tools to ensure market competitiveness 60
5.2.1.3 Growing adoption of big data and other related technologies 60
5.2.2 RESTRAINTS 61
5.2.2.1 Growing concerns over data privacy and security 61
5.2.3 OPPORTUNITIES 61
5.2.3.1 Rising demand for real-time analytics solutions 61
5.2.3.2 Product analytics and intelligence tools to play a key role in the post-COVID-19 era 61
5.2.4 CHALLENGES 62
5.2.4.1 Integration of data from data silos 62
5.2.4.2 Reluctance to adopt advanced analytical technologies 62
5.3 INVESTMENTS IN ANALYTICS 62
TABLE 6 MAJOR INVESTMENTS IN ANALYTICS, 2018-2021 62
5.4 ACQUISITIONS IN THE PRODUCT ANALYTICS MARKET 64
TABLE 7 MAJOR ACQUISITIONS IN THE PRODUCT ANALYTICS MARKET BETWEEN 2018 AND 2021 64
5.5 REVENUE SHIFT - YC/YCC SHIFT FOR PRODUCT ANALYTICS MARKET 64
FIGURE 29 PRODUCT ANALYTICS MARKET: YC/YCC SHIFT 64
5.6 PATENT ANALYSIS 65
5.6.1 METHODOLOGY 65
5.6.2 DOCUMENT TYPE 65
TABLE 8 PATENTS FILED, 2018-2021 65
5.6.3 INNOVATION AND PATENT APPLICATIONS 65
FIGURE 30 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018-2021 66
5.6.3.1 Top applicants 66
FIGURE 31 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018-2021 66
TABLE 9 TOP TEN PATENT OWNERS (US) IN THE PRODUCT ANALYTICS MARKET, 2018-2021 66
5.7 CASE STUDY ANALYSIS 67
5.7.1 HOW LENDINGCLUB SERVES MORE CUSTOMERS WITH DATA INSIGHTS BACKED BY HEAP 67
5.7.2 HOW ONEBRIDGE SOLUTIONS USED PENDO FEEDBACK TO CREATE THE BEST POSSIBLE PRODUCT 68
5.7.3 CLOROX USED MIXPANEL FOR BUILDING A PERSONALIZED EXPERIENCE FOR CUSTOMERS TO INCREASE ENGAGEMENT AND BRAND LOYALTY ON THE HIDDEN VALLEY RANCH WEBSITE 68
5.7.4 WHY HUBSPOT CHOSE AMPLITUDE FOR PRODUCT ANALYTICS OVER A HOMEGROWN SOLUTION 69
5.7.5 USERIQ PROVIDES BIM ONE WITH AN ALL-IN-ONE SOLUTION AND IMPROVES NPS RESPONSE RATES BY 5X 69
5.7.6 SPRINT SAW AN 18% AVERAGE LIFT ACROSS KPI'S WITH THE HELP OF ADOBE ANALYTICS AND TARGET 70
5.7.7 HOW ACROLINX ACHIEVED 14.8% INCREASE IN PRODUCT AND SERVICE QUALITY WITH THE RIGHT DATA BY PIWIKPRO 70
5.8 PRODUCT ANALYTICS: EVOLUTION 71
FIGURE 32 EVOLUTION OF PRODUCT ANALYTICS 71
5.9 PRODUCT ANALYTICS: ECOSYSTEM 72
FIGURE 33 ECOSYSTEM OF PRODUCT ANALYTICS 72
5.10 PRODUCT ANALYTICS MARKET: COVID-19 IMPACT 72
FIGURE 34 PRODUCT ANALYTICS MARKET TO WITNESS GROWTH SPIKE BETWEEN 2020 AND 2021 73
5.11 VALUE/SUPPLY CHAIN ANALYSIS 73
FIGURE 35 VALUE/SUPPLY CHAIN ANALYSIS 73
TABLE 10 PRODUCT ANALYTICS MARKET: VALUE/SUPPLY CHAIN 74
5.12 PRICING MODEL ANALYSIS 75
5.13 TECHNOLOGY ANALYSIS 75
5.13.1 ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND PRODUCT ANALYTICS 76
5.13.2 CLOUD COMPUTING AND PRODUCT ANALYTICS 76
5.13.3 BIG DATA AND PRODUCT ANALYTICS 76
5.13.4 BUSINESS INTELLIGENCE AND PRODUCT ANALYTICS 77
5.14 PORTER'S FIVE FORCES ANALYSIS 77
FIGURE 36 PRODUCT ANALYTICS MARKET: PORTER'S FIVE FORCES ANALYSIS 77
TABLE 11 PRODUCT ANALYTICS MARKET: PORTER'S FIVE FORCES ANALYSIS 78
5.14.1 THREAT OF NEW ENTRANTS 78
5.14.2 THREAT OF SUBSTITUTES 78
5.14.3 BARGAINING POWER OF SUPPLIERS 78
5.14.4 BARGAINING POWER OF BUYERS 79
5.14.5 INTENSITY OF COMPETITIVE RIVALRY 79
5.15 REGULATORY IMPLICATIONS 79
5.15.1 INTRODUCTION 79
5.15.2 SARBANES-OXLEY ACT OF 2002 79
5.15.3 GENERAL DATA PROTECTION REGULATION 80
5.15.4 BASEL 80

6 PRODUCT ANALYTICS MARKET, BY COMPONENT 81
6.1 INTRODUCTION 82
6.1.1 COMPONENTS: COVID-19 IMPACT 82
FIGURE 37 THE SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 82
TABLE 12 PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 83
TABLE 13 PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 83
6.2 SOLUTIONS 83
6.2.1 GROWING ADOPTION BY ENTERPRISE AND WITH ADVANCEMENTS IN PRODUCT ANALYTICS SOLUTIONS BOOST THE GROWTH RATE OF SOLUTIONS 83
TABLE 14 PRODUCT ANALYTICS SOLUTIONS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 84
TABLE 15 PRODUCT ANALYTICS SOLUTIONS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 84
6.3 SERVICES 84
FIGURE 38 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 85
TABLE 16 PRODUCT ANALYTICS SERVICES MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 85
TABLE 17 PRODUCT ANALYTICS SERVICES MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 85
TABLE 18 PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 86
TABLE 19 PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 86
6.3.1 PROFESSIONAL SERVICES 86
6.3.1.1 Growing requirement for customized solutions to boost the professional services industry 86
TABLE 20 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 86
TABLE 21 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 87
6.3.2 MANAGED SERVICES 87
6.3.2.1 Customers with ongoing demands and alterations in the solutions to support managed services 87
TABLE 22 MANAGED SERVICES MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 87
TABLE 23 MANAGED SERVICES MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 88

7 PRODUCT ANALYTICS MARKET, BY DEPLOYMENT MODE 89
7.1 INTRODUCTION 90
7.1.1 DEPLOYMENT MODES: COVID-19 IMPACT 90
FIGURE 39 CLOUD SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 90
TABLE 24 PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 91
TABLE 25 PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 91
7.2 CLOUD 91
7.2.1 REDUCED OPERATIONAL COST AND HIGHER SCALABILITY TO ENABLE GROWTH IN CLOUD-BASED DEPLOYMENTS 91
TABLE 26 CLOUD: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 92
TABLE 27 CLOUD: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 92
7.3 ON-PREMISES 92
7.3.1 WITH THE GROWING THREAT OF DATA THEFTS, SOME ORGANIZATIONS PREFER PRODUCT ANALYTICS SOLUTIONS TO REMAIN ON-PREMISES 92
TABLE 28 ON-PREMISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 93
TABLE 29 ON-PREMISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 93

8 PRODUCT ANALYTICS MARKET, BY ORGANIZATION SIZE 94
8.1 INTRODUCTION 95
8.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 95
FIGURE 40 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 95
TABLE 30 PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 96
TABLE 31 PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 96
8.2 LARGE ENTERPRISES 96
8.2.1 MANUFACTURING AND AUTOMOTIVE VERTICALS TO DRIVE THE ADOPTION OF PRODUCT ANALYTICS SOLUTIONS ACROSS LARGE ENTERPRISES 96
TABLE 32 LARGE ENTERPRISES PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 97
TABLE 33 LARGE ENTERPRISES PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 97
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 97
8.3.1 ROBUST CLOUD-BASED DEPLOYMENTS TO LEAD SMALL AND MEDIUM-SIZED ENTERPRISES TO RECORD A HIGHER GROWTH RATE 97
TABLE 34 SMALL AND MEDIUM-SIZED ENTERPRISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 98
TABLE 35 SMALL AND MEDIUM-SIZED ENTERPRISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 98

9 PRODUCT ANALYTICS MARKET, BY MODE 99
9.1 INTRODUCTION 100
9.1.1 MODES: COVID-19 IMPACT 100
FIGURE 41 ANALYZING DATA SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 100
TABLE 36 PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015-2020 (USD MILLION) 100
TABLE 37 PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021-2026 (USD MILLION) 101
9.2 TRACKING DATA 101
9.2.1 RISING NEED FOR DETAILED INFORMATION AND TRACKING METRICS LED TO THE RAPID ADOPTION OF DATA TRACKING 101
TABLE 38 TRACKING DATA: PRODUCT ANALYTICS MARKET, BY REGION, 2015-2020 (USD MILLION) 101
TABLE 39 TRACKING DATA: PRODUCT ANALYTICS MARKET, BY REGION, 2021-2026 (USD MILLION) 102
9.3 ANALYZING DATA 102
9.3.1 RISING NEED FOR DATA ANALYSIS OWING TO BUSINESS INTELLIGENCE AND PRODUCT USAGE 102
TABLE 40 ANALYZING DATA: PRODUCT ANALYTICS MARKET, BY REGION, 2015-2020 (USD MILLION) 102
TABLE 41 ANALYZING DATA: PRODUCT ANALYTICS MARKET, BY REGION, 2021-2026 (USD MILLION) 103

10 PRODUCT ANALYTICS MARKET, BY END USER 104
10.1 INTRODUCTION 105
10.1.1 END USER: COVID-19 IMPACT 105
FIGURE 42 DESIGNERS SEGMENT TO RECORD THE HIGHEST GROWTH RATE IN DEPLOYING PRODUCT ANALYTICS SOLUTIONS 105
TABLE 42 PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015-2020 (USD MILLION) 106
TABLE 43 PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021-2026 (USD MILLION) 106
10.2 DESIGNERS 106
10.2.1 DESIGNERS TO RELY MORE ON PRODUCT ANALYTICS SOLUTIONS FOR OFFERING ENHANCED USER EXPERIENCE 106
TABLE 44 DESIGNERS IN PRODUCT ANALYTICS MARKET, BY REGION, 2015-2020 (USD MILLION) 107
TABLE 45 DESIGNERS IN PRODUCT ANALYTICS MARKET, BY REGION, 2021-2026 (USD MILLION) 107
10.3 MANUFACTURERS 107
10.3.1 MANUFACTURERS RELY ON PRODUCT ANALYTICS SOLUTIONS TO ENABLE COST-EFFECTIVE PRODUCTION PLANS AND BOOST INNOVATION 107
TABLE 46 MANUFACTURERS: PRODUCT ANALYTICS MARKET, BY REGION, 2015-2020 (USD MILLION) 108
TABLE 47 MANUFACTURERS: PRODUCT ANALYTICS MARKET, BY REGION, 2021-2026 (USD MILLION) 108
10.4 SALES AND MARKETING PROFESSIONALS 108
10.4.1 ADVENT OF DIGITALIZATION ACROSS ALL VERTICALS TO BOOST THE DEPLOYMENT AND PERFORMANCE OF PRODUCT ANALYTICS SOLUTIONS IN SALES AND MARKETING PROFESSIONALS 108
TABLE 48 SALES AND MARKETING PROFESSIONALS: PRODUCT ANALYTICS MARKET, BY REGION, 2015-2020 (USD MILLION) 109
TABLE 49 SALES AND MARKETING PROFESSIONALS: PRODUCT ANALYTICS MARKET, BY REGION, 2021-2026 (USD MILLION) 109
10.5 CONSUMER ENGAGEMENT 109
10.5.1 INCREASING DEMAND FOR ENHANCED USER EXPERIENCE AND INSIGHTS TO DRIVE THE GROWTH OF THE PRODUCT ANALYTICS MARKET BY CONSUMER ENGAGEMENT BUSINESSES 109
TABLE 50 CONSUMER ENGAGEMENT IN PRODUCT ANALYTICS MARKET, BY REGION, 2015-2020 (USD MILLION) 110
TABLE 51 CONSUMER ENGAGEMENT IN PRODUCT ANALYTICS MARKET, BY REGION, 2021-2026 (USD MILLION) 110

11 PRODUCT ANALYTICS MARKET, BY VERTICAL 111
11.1 INTRODUCTION 112
11.1.1 VERTICALS: COVID-19 IMPACT 112
11.1.2 PRODUCT ANALYTICS: ENTERPRISE USE CASES 113
FIGURE 43 HEALTHCARE AND PHARMACEUTICALS VERTICAL TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 114
TABLE 52 PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 114
TABLE 53 PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 115
11.2 BANKING, FINANCIAL SERVICES AND INSURANCE 115
11.2.1 TO IMPROVE BUSINESS PERFORMANCE, REDUCE COST, AND CHURN WITH THE HELP OF PRODUCT ANALYTICS SOLUTIONS 115
TABLE 54 BANKING, FINANCIAL SERVICES AND INSURANCE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 116
TABLE 55 BANKING, FINANCIAL SERVICES AND INSURANCE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 116
11.3 RETAIL AND CONSUMER GOODS 117
11.3.1 ADOPTION OF PRODUCT ANALYTICS SOLUTIONS TO BOOST BUSINESS DECISION PERFORMANCE AND PROFIT MARGINS 117
TABLE 56 RETAIL AND CONSUMER GOODS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 117
TABLE 57 RETAIL AND CONSUMER GOODS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 118
11.4 IT AND TELECOM 118
11.4.1 USAGE OF SMARTPHONES, COMPLEXITY IN TELECOM INDUSTRY, AND INCREASING SERVICE PROVIDERS MAKING A RAPID GROWTH FOR PRODUCT ANALYTICS MARKET 118
TABLE 58 IT AND TELECOM: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 119
TABLE 59 IT AND TELECOM: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 119
11.5 AUTOMOTIVE 119
11.5.1 ADOPTION OF PRODUCT ANALYTICS SOLUTIONS FOR DATA-DRIVEN STRATEGIES, CUTTING COSTS, AVOID RISKS, AND DRIVE REVENUE 119
TABLE 60 AUTOMOTIVE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 120
TABLE 61 AUTOMOTIVE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 120
11.6 MEDIA AND ENTERTAINMENT 120
11.6.1 RISING CONTENT CONSUMPTION AND DIGITAL ENTERTAINMENT ADOPTION IS GENERATING DEMAND FOR PRODUCT ANALYTICS 120
TABLE 62 MEDIA AND ENTERTAINMENT: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 121
TABLE 63 MEDIA AND ENTERTAINMENT: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 121
11.7 MANUFACTURING 121
11.7.1 ADOPTION OF PRODUCT ANALYTICS TO BOOST PERFORMANCE AND IMPROVE DECISION-MAKING 121
TABLE 64 MANUFACTURING: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 122
TABLE 65 MANUFACTURING: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 122
11.8 HEALTHCARE AND PHARMACEUTICALS 122
11.8.1 REAL-TIME DECISION-MAKING TO PROVIDE NEW INNOVATIVE SOLUTIONS AND DELIVER PROPER INSIGHTS FOR PATIENTS LED TO A RISING NEED FOR PRODUCT ANALYTICS SOLUTIONS 122
TABLE 66 HEALTHCARE AND PHARMACEUTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 123
TABLE 67 HEALTHCARE AND PHARMACEUTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 123
11.9 ENERGY AND UTILITIES 124
11.9.1 GROWING DEMAND FOR INTELLIGENT PRODUCTION, DISTRIBUTION, AND CONSUMPTION OF ENERGY AND UTILITIES LED TO THE GROWTH OF PRODUCT ANALYTICS SOLUTIONS IN THIS VERTICAL 124
TABLE 68 ENERGY AND UTILITIES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 124
TABLE 69 ENERGY AND UTILITIES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 124
11.10 OTHER VERTICALS 125
TABLE 70 OTHER VERTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 125
TABLE 71 OTHER VERTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 125

12 PRODUCT ANALYTICS MARKET, BY REGION 126
12.1 INTRODUCTION 127
FIGURE 44 CHINA TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 127
FIGURE 45 ASIA PACIFIC TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD 127
TABLE 72 PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 128
TABLE 73 PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 128
12.2 NORTH AMERICA 129
12.2.1 NORTH AMERICA: PRODUCT ANALYTICS MARKET DRIVERS 129
12.2.2 NORTH AMERICA: COVID-19 IMPACT 130
12.2.3 NORTH AMERICA: REGULATIONS 130
12.2.3.1 Personal Information Protection and Electronic Documents Act (PIPEDA) 130
12.2.3.2 Gramm-Leach-Bliley Act 131
12.2.3.3 Health Insurance Portability and Accountability Act of 1996 131
12.2.3.4 Federal Information Security Management Act 131
12.2.3.5 Federal Information Processing Standards 131
12.2.3.6 California Consumer Privacy Act 132
FIGURE 46 NORTH AMERICA: MARKET SNAPSHOT 133
TABLE 74 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 133
TABLE 75 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 134
TABLE 76 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 134
TABLE 77 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 134
TABLE 78 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 134
TABLE 79 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 135
TABLE 80 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 135
TABLE 81 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 135
TABLE 82 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015-2020 (USD MILLION) 135
TABLE 83 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021-2026 (USD MILLION) 136
TABLE 84 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015-2020 (USD MILLION) 136
TABLE 85 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021-2026 (USD MILLION) 136
TABLE 86 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 137
TABLE 87 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 137
TABLE 88 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION) 138
TABLE 89 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 138
12.2.4 UNITED STATES 138
12.2.4.1 Rapid adoption and use of digitally innovative solutions, the presence of tech-giants, and the growth of social media platforms to drive the product analytics market growth 138
12.2.5 CANADA 139
12.2.5.1 Startup ecosystem and the growth in the need for real-time decision-making to drive the growth of product analytics solutions in Canada 139
12.3 EUROPE 139
12.3.1 EUROPE: PRODUCT ANALYTICS MARKET DRIVERS 139
12.3.2 EUROPE: COVID-19 IMPACT 140
12.3.3 EUROPE: REGULATIONS 140
12.3.3.1 General Data Protection Regulation 140
12.3.3.2 European Committee for Standardization 141
TABLE 90 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 141
TABLE 91 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 141
TABLE 92 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 141
TABLE 93 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 141
TABLE 94 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 142
TABLE 95 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 142
TABLE 96 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 142
TABLE 97 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 142
TABLE 98 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015-2020 (USD MILLION) 143
TABLE 99 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021-2026 (USD MILLION) 143
TABLE 100 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015-2020 (USD MILLION) 143
TABLE 101 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021-2026 (USD MILLION) 143
TABLE 102 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 144
TABLE 103 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 144
TABLE 104 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION) 145
TABLE 105 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 145
12.3.4 UNITED KINGDOM 145
12.3.4.1 Advanced IT infrastructure and skilled workforce to drive the growth of product analytics solutions in the UK 145
12.3.5 GERMANY 146
12.3.5.1 Government initiatives for technological developments in the manufacturing vertical to drive the growth of product analytics solutions in Germany 146
12.3.6 FRANCE 146
12.3.6.1 Heavy R&D investments, digitalization and strong hold of retail, aerospace and defense, and manufacturing verticals to drive the growth of the product analytics market in France 146
12.3.7 REST OF EUROPE 146
12.4 ASIA PACIFIC 147
12.4.1 ASIA PACIFIC: PRODUCT ANALYTICS MARKET DRIVERS 147
12.4.2 ASIA PACIFIC: COVID-19 IMPACT 147
12.4.3 ASIA PACIFIC: REGULATIONS 148
12.4.3.1 Personal Data Protection Act 148
12.4.3.2 International Organization for Standardization 27001 148
FIGURE 47 ASIA PACIFIC: MARKET SNAPSHOT 149
TABLE 106 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 149
TABLE 107 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 150
TABLE 108 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 150
TABLE 109 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 150
TABLE 110 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 150
TABLE 111 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 151
TABLE 112 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 151
TABLE 113 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 151
TABLE 114 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015-2020 (USD MILLION) 151
TABLE 115 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021-2026 (USD MILLION) 152
TABLE 116 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015-2020 (USD MILLION) 152
TABLE 117 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021-2026 (USD MILLION) 152
TABLE 118 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 153
TABLE 119 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 153
TABLE 120 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION) 154
TABLE 121 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 154
12.4.4 CHINA 154
12.4.4.1 Exponential growth of internet penetration and eCommerce players to drive the growth of product analytics solutions in China 154
12.4.5 JAPAN 155
12.4.5.1 Rise of innovative technologies and collaboration between governments and businesses for digital transformation in Japan 155
12.4.6 SOUTH KOREA 155
12.4.6.1 Heavy investments in R&D for innovative technologies by the government in South Korea led to the growth of the product analytics solutions 155
12.5 MIDDLE EAST AND AFRICA 155
12.5.1 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET DRIVERS 156
12.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 156
12.5.3 MIDDLE EAST AND AFRICA: REGULATIONS 156
12.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 156
12.5.3.2 GDPR Applicability in KSA 157
12.5.3.3 Protection of Personal Information Act 157
TABLE 122 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 157
TABLE 123 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 157
TABLE 124 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 158
TABLE 125 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 158
TABLE 126 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 158
TABLE 127 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 158
TABLE 128 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 159
TABLE 129 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 159
TABLE 130 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015-2020 (USD MILLION) 159
TABLE 131 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021-2026 (USD MILLION) 159
TABLE 132 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015-2020 (USD MILLION) 160
TABLE 133 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021-2026 (USD MILLION) 160
TABLE 134 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 160
TABLE 135 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 161
TABLE 136 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION) 161
TABLE 137 MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 161
12.5.4 MIDDLE EAST 162
12.5.4.1 Shift of countries in the Middle East toward digital innovations drives the adoption of product analytics solutions in the region 162
12.5.5 AFRICA 162
12.5.5.1 Growing digitalization in African countries to offer opportunities for deploying product analytics solutions in Africa 162
12.6 LATIN AMERICA 162
12.6.1 LATIN AMERICA: PRODUCT ANALYTICS MARKET DRIVERS 162
12.6.2 LATIN AMERICA: COVID-19 IMPACT 163
12.6.3 LATIN AMERICA: REGULATIONS 163
12.6.3.1 Brazil Data Protection Law 163
12.6.3.2 Argentina Personal Data Protection Law No. 25.326 163
TABLE 138 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION) 164
TABLE 139 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 164
TABLE 140 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION) 164
TABLE 141 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 165
TABLE 142 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION) 165
TABLE 143 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION) 165
TABLE 144 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION) 165
TABLE 145 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 166
TABLE 146 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015-2020 (USD MILLION) 166
TABLE 147 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021-2026 (USD MILLION) 166
TABLE 148 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015-2020 (USD MILLION) 166
TABLE 149 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021-2026 (USD MILLION) 167
TABLE 150 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION) 167
TABLE 151 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION) 168
TABLE 152 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION) 168
TABLE 153 LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 168
12.6.4 BRAZIL 169
12.6.4.1 Increased use of data center services in industries such as media and entertainment, banking and financial services, and government organizations to increase the demand in Brazil 169
12.6.5 MEXICO 169
12.6.5.1 SMEs adopt digital analytics platforms to streamline business processes, enhance product offerings, fulfill customer demands, and improve the overall enterprise performance 169
12.6.6 REST OF LATIN AMERICA 169

13 COMPETITIVE LANDSCAPE 170
13.1 OVERVIEW 170
13.2 REVENUE ANALYSIS 170
FIGURE 48 REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS 170
13.3 MARKET SHARE ANALYSIS 170
FIGURE 49 PRODUCT ANALYTICS MARKET: MARKET SHARE ANALYSIS 171
TABLE 154 PRODUCT ANALYTICS MARKET: DEGREE OF COMPETITION 171
13.4 COMPANY EVALUATION QUADRANT 172
13.4.1 STARS 172
13.4.2 EMERGING LEADERS 172
13.4.3 PERVASIVE PLAYERS 172
13.4.4 PARTICIPANTS 172
FIGURE 50 KEY PRODUCT ANALYTICS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021 173
13.5 COMPETITIVE BENCHMARKING 174
TABLE 155 COMPANY PRODUCT FOOTPRINT 174
TABLE 156 COMPANY REGION FOOTPRINT 175
13.6 STARTUP/SME EVALUATION QUADRANT 176
13.6.1 PROGRESSIVE COMPANIES 176
13.6.2 RESPONSIVE COMPANIES 176
13.6.3 DYNAMIC COMPANIES 177
13.6.4 STARTING BLOCKS 177
FIGURE 51 STARTUP/SME PRODUCT ANALYTICS MARKET EVALUATION MATRIX, 2021 177
13.7 COMPETITIVE SCENARIO 178
13.7.1 PRODUCT LAUNCHES 178
TABLE 157 PRODUCT LAUNCHES, JANUARY 2018-MAY 2021 178
13.7.2 DEALS 180
TABLE 158 DEALS, JANUARY 2018- MAY 2021 180
13.7.3 OTHERS 183
TABLE 159 OTHERS, 2018-2021 183

14 COMPANY PROFILES 184
14.1 INTRODUCTION 184
14.2 KEY PLAYERS 184
(Business Overview, Solutions, Key Insights, Recent Developments, MnM View)* 14.2.1 IBM 184
TABLE 160 IBM: BUSINESS OVERVIEW 184
FIGURE 52 IBM: FINANCIAL OVERVIEW 185
TABLE 161 IBM: SOLUTIONS OFFERED 185
TABLE 162 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 186
TABLE 163 IBM: DEALS 187
14.2.2 ORACLE 189
TABLE 164 ORACLE: BUSINESS OVERVIEW 189
FIGURE 53 ORACLE: FINANCIAL OVERVIEW 190
TABLE 165 ORACLE: SOLUTIONS OFFERED 190
TABLE 166 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 191
TABLE 167 ORACLE: DEALS 192
14.2.3 GOOGLE 194
TABLE 168 GOOGLE: BUSINESS AND FINANCIAL OVERVIEW 194
FIGURE 54 GOOGLE: FINANCIAL OVERVIEW 195
TABLE 169 GOOGLE: SOLUTION OFFERED 195
TABLE 170 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 196
TABLE 171 GOOGLE: DEALS 196
14.2.4 SALESFORCE 198
TABLE 172 SALESFORCE: BUSINESS OVERVIEW 198
FIGURE 55 SALESFORCE: FINANCIAL OVERVIEW 199
TABLE 173 SALESFORCE: SOLUTIONS OFFERED 199
TABLE 174 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 200
TABLE 175 SALESFORCE: DEALS 201
14.2.5 ADOBE 204
TABLE 176 ADOBE: BUSINESS OVERVIEW 204
FIGURE 56 ADOBE: FINANCIAL OVERVIEW 205
TABLE 177 ADOBE: SOLUTION OFFERED 205
TABLE 178 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 206
TABLE 179 ADOBE: DEALS 206
14.2.6 VERITONE 208
TABLE 180 VERITONE: BUSINESS OVERVIEW 208
FIGURE 57 VERITONE: FINANCIAL OVERVIEW 209
TABLE 181 VERITONE: SOLUTION OFFERED 209
TABLE 182 VERITONE: PRODUCT LAUNCHES AND ENHANCEMENTS 210
TABLE 183 VERITONE: DEALS 210