Report scope
Executive summary
Italy in the global and regional context
Italy in the global and Western Europe wine sector
Italy compared to other leading countries in the Western Europe
Per capita consumption and expenditure - Italy compared to the Western Europe and global levels
Sector analysis - wine
Country snapshot - wine sector in Italy
Value and volume analysis - wine sector in Italy
Degree of trading up/down in the Italian wine sector
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: fortified wine
Segment analysis (in value terms): fortified wine
Segment analysis (in volume terms): fortified wine
Category analysis: sparkling wine
Segment analysis (in value terms): sparkling wine
Segment analysis (in volume terms): sparkling wine
Category analysis: still wine
Segment analysis (in value terms): still wine
Segment analysis (in volume terms): still wine
Distribution analysis
Distribution channel share analysis: wine
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in volume terms) in the wine sector, 2018
Top 5 companies share by brand (in volume terms) in the wine sector, 2018
Brand shares of top five companies (in and volume terms) by category, 2018
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix

List of Tables
Country snapshot - leading value and volume categories
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Italy compared to Western Europe and global levels (in liters), 2018
Fortified wine - value analysis by segment, 2013-2023
Fortified wine - volume analysis by segment, 2013-2023
Sparkling wine - value analysis by segment, 2013-2023
Sparkling wine - volume analysis by segment, 2013-2023
Still wine - value analysis by segment, 2013-2023
Still wine - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top five companies share by brand (in volume terms) in the wine sector, 2018
Brand shares of top five companies (in volume terms) by category, 2018
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2013-2023
Per capita expenditure, 2013-2023
Wine sales distribution in Italy - by category, 2018
Brand share (in volume terms) in the wine sector, 2018
Brand share (in volume terms) in the wine sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023

List of Figures
Value and volume share of Italy in the global and Western Europe wine sector, 2018-2023
Italy compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Italy, Western Europe, and global, 2013-2023
PCE comparison - Italy, Western Europe, and global, 2013-2023
Market size and growth analysis by value and volume, wine sector, 2013-2023
Extent to which consumers are trading up or down in the wine sector
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, fortified wine, 2013-2023
Market size and growth analysis by value and volume, sparkling wine category, 2013-2023
Market size and growth analysis by value and volume, still wine category, 2013-2023
Share of key distribution channels (in volume terms) - wine, 2018
Key distribution channel share by category (in volume terms), 2018
Leading companies in the sector (in volume terms) in the wine sector, 2018
Private label penetration by category (in volume terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in volume terms) - wine, 2018
Key pack materials in the Italian wine sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Italian wine sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Italian wine sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Italian wine sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Italy compared to Western Europe and the world

Companies Mentioned
- Caviro Soc Coop Agricola
- Banfi Products Corp
- Grignolino D`Asti
- Bianco Di Custoza
- Giorgi Wines
- Nebbiolo D`Alba
- Giordano Vini Spa
- Cavit s.c. Via del Ponte
- Fontana di Papa
- Bacardi Limited
- Fontanafredda
- Coltiva Scarl
- Davide Campari-Milano S.p.A.
- Ruffino Spa