1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 DEFINITION AND SCOPE 27
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED 28
1.3.2 AR AND VR DISPLAY MARKET SEGMENTATION 28
1.3.3 GEOGRAPHIC SCOPE 28
1.3.4 YEARS CONSIDERED 29
1.4 CURRENCY 29
1.5 LIMITATIONS 29
1.6 MARKET STAKEHOLDERS 29
1.7 SUMMARY OF CHANGES 30

2 RESEARCH METHODOLOGY 31
2.1 RESEARCH DATA 31
FIGURE 1 AR AND VR DISPLAY MARKET: RESEARCH DESIGN 31
2.1.1 SECONDARY AND PRIMARY RESEARCH 33
2.1.2 SECONDARY DATA 34
2.1.2.1 Key data from secondary sources 34
2.1.3 PRIMARY DATA 34
2.1.3.1 Breakdown of primaries 34
2.1.3.2 Key industry insights 35
2.1.3.3 Key opinion leaders 35
TABLE 1 AR AND VR DISPLAY MARKET: KEY PLAYERS INTERVIEWED 35
2.2 MARKET SIZE ESTIMATION 36
FIGURE 2 SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (1/2) 36
FIGURE 3 SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (2/2) 36
FIGURE 4 DEMAND-SIDE ANALYSIS: AR AND VR DISPLAY MARKET 37
2.2.1 BOTTOM-UP APPROACH 37
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 37
2.2.2 TOP-DOWN APPROACH 37
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 38
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 38
FIGURE 7 DATA TRIANGULATION 38
2.4 RESEARCH ASSUMPTIONS 39
TABLE 2 ASSUMPTIONS FOR RESEARCH STUDY 39

3 EXECUTIVE SUMMARY 40
FIGURE 8 AR AND VR DISPLAY MARKET SIZE, 2017-2026 40
3.1 AR AND VR DISPLAY MARKET: PRE-COVID-19 AND POST-COVID-19 SCENARIOS 41
FIGURE 9 AR AND VR DISPLAY MARKET: OPTIMISTIC, REALISTIC, PESSIMISTIC, AND PRE-COVID-19 SCENARIO ANALYSIS (2017-2026) 41
3.1.1 AR AND VR DISPLAY MARKET: REALISTIC SCENARIO 41
3.1.2 AR AND VR DISPLAY MARKET: OPTIMISTIC SCENARIO 41
3.1.3 AR AND VR DISPLAY MARKET: PESSIMISTIC SCENARIO 42

4 PREMIUM INSIGHTS 43
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN AR AND VR DISPLAY MARKET 43
FIGURE 10 APAC TO DOMINATE AR AND VR DISPLAY MARKET DURING FORECAST PERIOD 43
4.2 AR AND VR DISPLAY MARKET, BY TECHNOLOGY 43
FIGURE 11 AR TECHNOLOGY TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD 43
4.3 AR DISPLAY MARKET, BY APPLICATION 44
FIGURE 12 ENTERPRISE APPLICATION TO HOLD LARGEST SIZE OF AR DISPLAY MARKET IN 2026 44
4.4 VR DISPLAY MARKET, BY APPLICATION 44
FIGURE 13 CONSUMER APPLICATION TO HOLD LARGEST SIZE OF VR DISPLAY MARKET IN 2026 44
4.5 AR AND VR DISPLAY MARKET, BY DEVICE TYPE 45
FIGURE 14 AR HMDS DEVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 45
4.6 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY 45
FIGURE 15 OLED DISPLAY TECHNOLOGY TO HOLD LARGEST SIZE OF AR AND VR DISPLAY MARKET IN 2026 45
4.7 AR AND VR DISPLAY MARKET, BY REGION 46
FIGURE 16 AR AND VR DISPLAY MARKET TO REGISTER HIGHEST CAGR IN APAC DURING FORECAST PERIOD 46

5 MARKET OVERVIEW 47
5.1 INTRODUCTION 47
5.2 MARKET DYNAMICS 47
FIGURE 17 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 47
5.2.1 DRIVERS 48
5.2.1.1 Growing adoption of AR and VR devices in various applications 48
FIGURE 18 AR AND VR MARKET, 2017-2025 (USD BILLION) 49
5.2.1.2 Increasing demand for OLED displays in AR and VR devices 49
TABLE 3 COMPARISON OF DIFFERENT DISPLAY TECHNOLOGIES 49
TABLE 4 DISPLAY TECHNOLOGIES USED IN POPULAR AR AND VR DEVICES 50
5.2.1.3 Growing adoption of AR and VR HMDs in different industries 50
5.2.1.4 Adoption of AR and VR devices in gaming industry 51
5.2.2 RESTRAINTS 51
5.2.2.1 Development of widescreen alternatives 51
5.2.2.2 Limited availability of relevant content 52
5.2.3 OPPORTUNITIES 52
5.2.3.1 Growing demand for AR and VR devices post COVID-19 outbreak 53
5.2.3.2 Rising investments in AR and VR ecosystem 53
TABLE 5 NOTICEABLE INVESTMENTS: AR AND VR MARKET 53
5.2.3.3 Rising technological advancements and growing use of microdisplays in AR and VR devices 54
5.2.3.4 Surging adoption of AR technology for enterprise applications 54
5.2.4 CHALLENGES 55
5.2.4.1 Display latency and limited field of view 55
5.2.4.2 Complex processes involved in manufacturing AR and VR displays 56
5.2.4.3 Developing user-friendly AR/VR systems 56
5.3 AR AND VR DISPLAY MARKET: ECOSYSTEM 56
FIGURE 19 DISPLAY ECOSYSTEM 57
TABLE 6 AR AND VR DISPLAY MARKET: ECOSYSTEM 57
5.4 PRICING ANALYSIS 58
FIGURE 20 INDICATIVE AVERAGE PRICE OF VR AND VR DISPLAYS, 2017-2026 58
5.5 PORTER'S FIVE FORCES ANALYSIS 59
FIGURE 21 PORTER'S FIVE FORCES ANALYSIS 59
TABLE 7 AR AND VR DISPLAY MARKET: PORTER'S FIVE FORCES ANALYSIS 59
5.5.1 THREAT OF NEW ENTRANTS 60
5.5.2 THREAT OF SUBSTITUTES 60
5.5.3 BARGAINING POWER OF BUYERS 60
5.5.4 BARGAINING POWER OF SUPPLIERS 61
5.5.5 DEGREE OF COMPETITION 61
5.6 PATENT ANALYSIS 62
TABLE 8 NUMBER OF PATENTS REGISTERED IN AR AND VR MARKET IN LAST 10 YEARS 62
FIGURE 22 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS IN LAST 10 YEARS 63
FIGURE 23 NO. OF PATENTS GRANTED PER YEAR, 2011-2020 63
5.7 STANDARDS AND REGULATIONS REGARDING AR AND VR DISPLAY PANELS 63
5.7.1 KEY REGULATIONS FOR DISPLAY PANELS 64
TABLE 9 KEY REGULATIONS: DISPLAY PANELS 64
5.8 TRADE ANALYSIS 66
FIGURE 24 IMPORT DATA FOR HS CODE 852859 FOR TOP 10 COUNTRIES IN AR AND VR DISPLAY MARKET, 2016-2019 (USD BILLION) 66
FIGURE 25 EXPORT DATA FOR HS CODE 852859 FOR TOP 10 COUNTRIES IN AR AND VR DISPLAY MARKET, 2016-2019 (USD BILLION) 67
5.9 CASE STUDIES 68
5.9.1 INTRODUCTION 68
5.9.2 AR IN CORPORATE 68
TABLE 10 AR FOR TRAINING AND KNOWLEDGE SHARING 68
5.9.3 AR IN WAREHOUSE MANAGEMENT 68
TABLE 11 AR FOR BETTER WAREHOUSE MANAGEMENT 68
5.9.4 AR IN RETAIL 68
TABLE 12 AR FOR SHOPPING 68
5.9.5 VR IN MANUFACTURING 69
TABLE 13 VR FOR DESIGN AND PROTOTYPING 69
5.9.6 VR IN MANUFACTURING 69
TABLE 14 VR FOR SAFETY AND QUALITY 69
5.9.7 VR IN CORPORATE 69
TABLE 15 VR FOR REAL-TIME EXPERIENCES AND TRAINING 69
5.9.8 AR IN MARKETING 70
TABLE 16 AR FOR MEDIA ATTENTION 70
5.10 TECHNOLOGY TRENDS 70
5.10.1 HIGH ADOPTION OF AR SMART GLASSES TO IMPROVE WORK EFFICIENCY 70
5.10.2 INCREASED DEMAND FOR AR FOR RUGGED DISPLAY APPLICATIONS 70
5.10.3 MICRODISPLAYS FOR VR 71
5.10.4 WEB AR 71
TABLE 17 USE CASE FOR WEB AR 71
5.10.5 MOBILE AUGMENTED REALITY (MAR) 72

6 AR AND VR DISPLAY MARKET, BY TECHNOLOGY 73
6.1 INTRODUCTION 74
FIGURE 26 AR AND VR DISPLAY MARKET, BY TECHNOLOGY 74
FIGURE 27 VR TECHNOLOGY TO HOLD LARGER SIZE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD 74
TABLE 18 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2017-2020 (USD MILLION) 74
TABLE 19 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2021-2026 (USD MILLION) 75
TABLE 20 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2017-2020 (MILLION UNITS) 75
TABLE 21 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2021-2026 (MILLION UNITS) 75
6.2 AUGMENTED REALITY 76
6.2.1 MICRO-LED DISPLAY TECHNOLOGY TO LEAD AR DISPLAY MARKET 76
TABLE 22 AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2017-2020 (USD MILLION) 76
TABLE 23 AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2021-2026 (USD MILLION) 76
6.3 VIRTUAL REALITY 77
6.3.1 NEW OLED DISPLAY TECHNOLOGY IS LIKELY TO BE VIGOROUSLY ADOPTED IN VR DISPLAY MARKET IN COMING YEARS 77
TABLE 24 VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2017-2020 (USD MILLION) 77
TABLE 25 VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2021-2026 (USD MILLION) 77

7 AR AND VR DISPLAY MARKET, BY DEVICE TYPE 78
7.1 INTRODUCTION 79
FIGURE 28 AR AND VR DISPLAY MARKET, BY DEVICE TYPE 79
FIGURE 29 AR HEAD-MOUNTED DISPLAYS TO HOLD LARGEST SIZE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD 79
TABLE 26 AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2017-2020 (USD MILLION) 80
TABLE 27 AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2021-2026 (USD MILLION) 80
7.2 HEAD-MOUNTED DISPLAYS 80
7.2.1 AR HEAD-MOUNTED DISPLAYS 81
7.2.1.1 Use of AR HMDs for enterprise and healthcare applications will be major factor driving market growth 81
TABLE 28 AR HMDS DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 81
TABLE 29 AR HMDS DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 82
7.2.2 VR HEAD-MOUNTED DISPLAYS 82
7.2.2.1 OLED technology is replacing LCD in VR HMDs 82
TABLE 30 VR HMDS DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 83
TABLE 31 VR HMDS DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 83
7.3 AR HEAD-UP DISPLAYS 84
7.3.1 EXTENSIVE USE OF AR HUDS IN AUTOMOTIVE APPLICATIONS TO DRIVE MARKET GROWTH 84
TABLE 32 AR HUDS DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 84
TABLE 33 AR HUD DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 84
7.4 VR PROJECTORS 85
7.4.1 RISE IN DEMAND FOR VR PROJECTORS DUE TO VIRTUAL WORKING CULTURE TO SUPPORT MARKET GROWTH 85
TABLE 34 VR PROJECTORS DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 85
TABLE 35 VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 86
7.5 IMPACT OF COVID-19 ON DEVICES 86

8 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY 87
8.1 INTRODUCTION 88
FIGURE 30 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY 88
FIGURE 31 OLED TECHNOLOGY TO HOLD MAJOR SIZE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD 89
TABLE 36 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2017-2020 (USD MILLION) 89
TABLE 37 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2021-2026 (USD MILLION) 89
8.2 OLED 90
8.2.1 ADAPTIVE FREQUENCY AND LESS POWER CONSUMPTION INCREASE DEMAND FOR OLED DISPLAYS IN VR HMDS 90
TABLE 38 AR AND VR DISPLAY MARKET FOR OLED TECHNOLOGY, BY TECHNOLOGY, 2017-2020 (USD MILLION) 90
TABLE 39 AR AND VR DISPLAY MARKET FOR OLED TECHNOLOGY, BY TECHNOLOGY, 2021-2026 (USD MILLION) 90
8.3 LCD 91
8.3.1 TECHNOLOGICAL ADVANCEMENTS AND DECREASING PRICE WILL SUPPORT DEMAND FOR LCD TECHNOLOGY-BASED AR/VR DEVICES 91
TABLE 40 AR AND VR DISPLAY MARKET FOR LCD TECHNOLOGY, BY TECHNOLOGY, 2017-2020 (USD MILLION) 91
TABLE 41 AR AND VR DISPLAY MARKET FOR LCD TECHNOLOGY, BY TECHNOLOGY, 2021-2026 (USD MILLION) 92
8.4 OTHERS 92
TABLE 42 AR AND VR DISPLAY MARKET FOR OTHER TECHNOLOGIES, BY TECHNOLOGY, 2017-2020 (USD MILLION) 92
TABLE 43 AR AND VR DISPLAY MARKET FOR OTHER TECHNOLOGIES, BY TECHNOLOGY, 2021-2026 (USD MILLION) 93
8.4.1 MICRO-LED 93
8.4.2 LIQUID CRYSTAL ON SILICON (LCOS) 93
8.4.3 DIGITAL LIGHT PROCESSING (DLP) 94

9 AR AND VR DISPLAY MARKET, BY APPLICATION 95
9.1 INTRODUCTION 96
FIGURE 32 ENTERPRISE APPLICATION TO CONTINUE TO HOLD LARGEST SIZE OF AR DISPLAY MARKET, IN TERMS OF VALUE, DURING FORECAST PERIOD 96
TABLE 44 AR DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 96
TABLE 45 AR DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 97
TABLE 46 VR DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 97
FIGURE 33 CONSUMER APPLICATION TO CONTINUE TO HOLD LARGEST SIZE OF VR DISPLAY MARKET, IN TERMS OF VALUE, DURING FORECAST PERIOD 98
TABLE 47 VR DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 98
9.2 AR DISPLAY APPLICATIONS 99
FIGURE 34 AR DISPLAY MARKET, BY APPLICATION 99
9.2.1 CONSUMER 99
TABLE 48 AR DISPLAY MARKET FOR CONSUMER APPLICATION, BY REGION, 2017-2020 (USD MILLION) 99
TABLE 49 AR DISPLAY MARKET FOR CONSUMER APPLICATION, BY REGION, 2021-2026 (USD MILLION) 100
9.2.1.1 Gaming 100
9.2.1.1.1 AR smartglass headsets create immersive experience in gaming 100
9.2.1.2 Sports and entertainment 100
9.2.1.2.1 AR HUDs are extensively used in movies, sports, and theme parks 100
9.2.2 COMMERCIAL 101
9.2.2.1 AR HMDs are widely used for commercial applications 101
TABLE 50 AR DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2017-2020 (USD MILLION) 101
TABLE 51 AR DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2021-2026 (USD MILLION) 102
9.2.3 ENTERPRISE (MANUFACTURING) 102
9.2.3.1 AR devices helps to improve efficiency and accuracy in manufacturing industry 102
TABLE 52 AR DISPLAY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2017-2020 (USD MILLION) 103
TABLE 53 AR DISPLAY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2021-2026 (USD MILLION) 103
9.2.4 AUTOMOTIVE 103
9.2.4.1 AR HUDs and AR glasses are extensively used in automobiles 103
TABLE 54 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION) 104
TABLE 55 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION) 104
TABLE 56 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2017-2020 (USD MILLION) 104
TABLE 57 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2021-2026 (USD MILLION) 105
9.2.5 HEALTHCARE 105
9.2.5.1 AR technology can help in reduction of complexities in surgeries and other medical procedures in healthcare 105
TABLE 58 AR DISPLAY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2017-2020 (USD MILLION) 105
TABLE 59 AR DISPLAY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2021-2026 (USD MILLION) 106
9.2.6 AEROSPACE & DEFENSE 106
9.2.6.1 Leading aircraft manufacturers such as Boeing and Airbus are adopting AR HMDs and HUDs 106
TABLE 60 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION) 106
TABLE 61 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION) 107
TABLE 62 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2017-2020 (USD MILLION) 107
TABLE 63 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2021-2026 (USD MILLION) 107
9.2.7 ENERGY 108
9.2.7.1 Improving safety, maintenance & repair, training, and knowledge sharing are crucial energy applications of AR devices 108
TABLE 64 AR DISPLAY MARKET FOR ENERGY APPLICATION, BY REGION, 2017-2020 (USD MILLION) 108
TABLE 65 AR DISPLAY MARKET FOR ENERGY APPLICATION, BY REGION, 2021-2026 (USD MILLION) 108
9.2.8 OTHERS 109
TABLE 66 AR DISPLAY MARKET FOR OTHERS APPLICATIONS, BY REGION, 2017-2020 (USD MILLION) 109
TABLE 67 AR DISPLAY MARKET FOR OTHERS APPLICATIONS, BY REGION, 2021-2026 (USD MILLION) 109
9.3 VR DISPLAY APPLICATIONS 110
FIGURE 35 VR DISPLAY MARKET, BY APPLICATION 110
9.3.1 CONSUMER 110
TABLE 68 VR DISPLAY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION) 111
TABLE 69 VR DISPLAY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION) 111
TABLE 70 VR DISPLAY MARKET FOR CONSUMER APPLICATION, BY REGION, 2017-2020 (USD MILLION) 111
TABLE 71 VR DISPLAY MARKET FOR CONSUMER APPLICATION, BY REGION, 2021-2026 (USD MILLION) 112
9.3.1.1 Gaming 112
9.3.1.1.1 VR displays are used in gaming to facilitate immersive gaming experience 112
9.3.1.2 Sports and entertainment 113
9.3.1.2.1 VR in sports & entertainment can enhance audience experience and facilitate higher user engagement 113
9.3.2 COMMERCIAL 113
9.3.2.1 VR HMDs are used in commercial applications such as advertisements, marketing & retail, and fashion 113
TABLE 72 VR DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION) 113
TABLE 73 VR DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION) 114
TABLE 74 VR DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2017-2020 (USD MILLION) 114
TABLE 75 VR DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2021-2026 (USD MILLION) 114
9.3.3 ENTERPRISE (MANUFACTURING) 115
9.3.3.1 VR display devices are used in manufacturing sector for personnel training, remodeling and redesigning, and industrial simulations 115
TABLE 76 VR DISPLAY MARKET FOR ENTERPRISE APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION) 115
TABLE 77 VR DISPLAY MARKET FOR ENTERPRISE APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION) 115
TABLE 78 VR DISPLAY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2017-2020 (USD MILLION) 116
TABLE 79 VR DISPLAY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2021-2026 (USD MILLION) 116
9.3.4 HEALTHCARE 116
9.3.4.1 VR display devices help medical professionals in pain management, exposure therapy, stroke rehabilitation, education, and surgical planning 116
TABLE 80 VR DISPLAY MARKET FOR HEALTHCARE APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION) 117
TABLE 81 VR DISPLAY MARKET FOR HEALTHCARE APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION) 117
TABLE 82 VR DISPLAY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2017-2020 (USD MILLION) 117
TABLE 83 VR DISPLAY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2021-2026 (USD MILLION) 118
9.3.5 AEROSPACE & DEFENSE 118
9.3.5.1 VR projectors are being used to create combat simulations and maneuvers in aerospace & defense applications 118
TABLE 84 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2017-2020 (USD MILLION) 118
TABLE 85 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2021-2026 (USD MILLION) 119
TABLE 86 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2017-2020 (USD MILLION) 119
TABLE 87 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2021-2026 (USD MILLION) 119
9.3.6 OTHERS 120
TABLE 88 VR DISPLAY MARKET FOR OTHERSS APPLICATIONS, BY DEVICE TYPE, 2017-2020 (USD MILLION) 120
TABLE 89 VR DISPLAY MARKET FOR OTHERS APPLICATIONS, BY DEVICE TYPE, 2021-2026 (USD MILLION) 120
TABLE 90 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2017-2020 (USD MILLION) 121
TABLE 91 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2021-2026 (USD MILLION) 121
9.3.7 COVID-19 IMPACT ON MAJOR APPLICATIONS 121

10 GEOGRAPHIC ANALYSIS 122
10.1 INTRODUCTION 123
FIGURE 36 AR AND VR DISPLAY MARKET, BY GEOGRAPHY 123
FIGURE 37 GEOGRAPHIC SNAPSHOT: AR AND VR DISPLAY MARKET IN APAC TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD 123
TABLE 92 AR AND VR DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 124
TABLE 93 AR AND VR DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 124
TABLE 94 AR DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 124
TABLE 95 AR DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 124
TABLE 96 VR DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 125
TABLE 97 VR DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 125
10.2 APAC 125
FIGURE 38 SNAPSHOT: AR AND VR DISPLAY MARKET IN APAC 126
TABLE 98 AR AND VR DISPLAY MARKET IN APAC, BY TECHNOLOGY, 2017-2020 (USD MILLION) 126
TABLE 99 AR AND VR DISPLAY MARKET IN APAC, BY TECHNOLOGY, 2021-2026 (USD MILLION) 127
TABLE 100 AR DISPLAY MARKET IN APAC, BY COUNTRY, 2017-2020 (USD MILLION) 127
TABLE 101 AR DISPLAY MARKET IN APAC, BY COUNTRY, 2021-2026 (USD MILLION) 127
TABLE 102 VR DISPLAY MARKET IN APAC, BY COUNTRY, 2017-2020 (USD MILLION) 128
TABLE 103 VR DISPLAY MARKET IN APAC, BY COUNTRY, 2021-2026 (USD MILLION) 128
TABLE 104 AR DISPLAY MARKET IN APAC, BY APPLICATION, 2017-2020 (USD MILLION) 129
TABLE 105 AR DISPLAY MARKET IN APAC, BY APPLICATION, 2021-2026 (USD MILLION) 129
TABLE 106 VR DISPLAY MARKET IN APAC, BY APPLICATION, 2017-2020 (USD MILLION) 130
TABLE 107 VR DISPLAY MARKET IN APAC, BY APPLICATION, 2021-2026 (USD MILLION) 130
10.2.1 CHINA 130
10.2.1.1 Presence of numerous established and emerging AR and VR devices manufacturing companies drives market growth in China 130
10.2.2 JAPAN 131
10.2.2.1 Demand from entertainment industry will fuel growth of AR and VR display market in Japan 131
10.2.3 SOUTH KOREA 131
10.2.3.1 6G network technology will augment growth of AR and VR display market in South Korea 131
10.2.4 TAIWAN 132
10.2.4.1 Increasing number of AR and VR startups will drive market growth in Taiwan 132
10.2.5 REST OF APAC 132
10.2.5.1 India 132
10.2.5.1.1 Untapped opportunities and increasing number of AR and VR start-ups will drive market growth in India 132
10.2.6 IMPACT OF COVID-19 ON AR AND VR DISPLAY MARKET IN APAC 133
10.3 NORTH AMERICA 133
FIGURE 39 SNAPSHOT: AR AND VR DISPLAY MARKET IN NORTH AMERICA 134
TABLE 108 AR AND VR DISPLAY MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2017-2020 (USD MILLION) 134
TABLE 109 AR AND VR DISPLAY MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2021-2026 (USD MILLION) 135
TABLE 110 AR DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY, 2017-2020 (USD MILLION) 135
TABLE 111 AR DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY, 2021-2026 (USD MILLION) 135
TABLE 112 VR DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY, 2017-2020 (USD MILLION) 135
TABLE 113 VR DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY, 2021-2026 (USD MILLION) 136
TABLE 114 AR DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION, 2017-2020 (USD MILLION) 136
TABLE 115 AR DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION, 2021-2026 (USD MILLION) 137
TABLE 116 VR DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION, 2017-2020 (USD MILLION) 137
TABLE 117 VR DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION, 2021-2026 (USD MILLION) 137
10.3.1 US 138
10.3.1.1 Concentration of major AR HMD companies drives market growth in US 138
10.3.2 CANADA 138
10.3.2.1 Increase in AR/VR device providers drives market growth 138
10.3.3 MEXICO 138
10.3.3.1 Increasing awareness regarding AR and VR devices is leading to steady market growth in Mexico 138
10.3.4 IMPACT OF COVID-19 ON AR AND VR DISPLAY MARKET IN NORTH AMERICA 138
10.4 EUROPE 139
FIGURE 40 SNAPSHOT: AR AND VR DISPLAY MARKET IN EUROPE 139
TABLE 118 AR AND VR DISPLAY MARKET IN EUROPE, BY TECHNOLOGY, 2017-2020 (USD MILLION) 140
TABLE 119 AR AND VR DISPLAY MARKET IN EUROPE, BY TECHNOLOGY, 2021-2026 (USD MILLION) 140
TABLE 120 AR DISPLAY MARKET IN EUROPE, BY COUNTRY, 2017-2020 (USD MILLION) 140
TABLE 121 AR DISPLAY MARKET IN EUROPE, BY COUNTRY, 2021-2026 (USD MILLION) 140
TABLE 122 VR DISPLAY MARKET IN EUROPE, BY COUNTRY, 2017-2020 (USD MILLION) 141
TABLE 123 VR DISPLAY MARKET IN EUROPE, BY COUNTRY, 2021-2026 (USD MILLION) 141
TABLE 124 AR DISPLAY MARKET IN EUROPE, BY APPLICATION, 2017-2020 (USD MILLION) 142
TABLE 125 AR DISPLAY MARKET IN EUROPE, BY APPLICATION, 2021-2026 (USD MILLION) 142
TABLE 126 VR DISPLAY MARKET IN EUROPE, BY APPLICATION, 2017-2020 (USD MILLION) 143
TABLE 127 VR DISPLAY MARKET IN EUROPE, BY APPLICATION, 2021-2026 (USD MILLION) 143
10.4.1 UK 143
10.4.1.1 Demand from gaming industry to boost AR and VR display market growth in UK 143
10.4.2 GERMANY 144
10.4.2.1 Broad industrial base and established automobile industry support growth of AR and VR display market in Germany 144
10.4.3 FRANCE 144
10.4.3.1 Aerospace & defence vertical to foster growth of AR and VR display market in France 144
10.4.4 REST OF EUROPE 144
10.4.5 IMPACT OF COVID-19 ON AR AND VR DISPLAY MARKET IN EUROPE 145
10.5 ROW 145
TABLE 128 AR AND VR DISPLAY MARKET IN ROW, BY TECHNOLOGY, 2017-2020 (USD MILLION) 145
TABLE 129 AR AND VR DISPLAY MARKET IN ROW, BY TECHNOLOGY, 2021-2026 (USD MILLION) 145
TABLE 130 AR DISPLAY MARKET IN ROW, BY REGION, 2017-2020 (USD MILLION) 146
TABLE 131 AR DISPLAY MARKET IN ROW, BY REGION, 2021-2026 (USD MILLION) 146
TABLE 132 VR DISPLAY MARKET IN ROW, BY REGION, 2017-2020 (USD MILLION) 146
TABLE 133 VR DISPLAY MARKET IN ROW, BY REGION, 2021-2026 (USD MILLION) 146
TABLE 134 AR DISPLAY MARKET IN ROW, BY APPLICATION, 2017-2020 (USD MILLION) 147
TABLE 135 AR DISPLAY MARKET IN ROW, BY APPLICATION, 2021-2026 (USD MILLION) 147
TABLE 136 VR DISPLAY MARKET IN ROW, BY APPLICATION, 2017-2020 (USD MILLION) 148
TABLE 137 VR DISPLAY MARKET IN ROW, BY APPLICATION, 2021-2026 (USD MILLION) 148
10.5.1 MIDDLE EAST & AFRICA 148
10.5.1.1 Expanding healthcare and automotive industries will propel demand for AR VR display devices 148
10.5.2 SOUTH AMERICA 149
10.5.2.1 Growing gaming and entertainment verticals in Brazil to propel growth of AR and VR display market in South America 149

11 COMPETITIVE LANDSCAPE 150
11.1 OVERVIEW 150
11.2 RANKING ANALYSIS OF KEY PLAYERS IN AR AND VR DISPLAY MARKET 150
TABLE 138 RANKING OF KEY PLAYERS (TOP 5 COMPANIES) IN AR AND VR DISPLAY MARKET, 2020 150
11.3 MARKET SHARE ANALYSIS 151
TABLE 139 AR AND VR DISPLAY MARKET: DEGREE OF COMPETITION 151
11.4 REVENUE ANALYSIS (DISPLAY BUSINESS) 151
FIGURE 41 REVENUE OF TOP FIVE PLAYERS IN DISPLAY MARKET, 2016-2020 151
11.5 MARKET EVALUATION FRAMEWORK 152
FIGURE 42 MARKET EVALUATION FRAMEWORK (2017-2020) 152
11.6 COMPANY EVALUATION MATRIX 153
11.6.1 STAR 153
11.6.2 EMERGING LEADER 153
11.6.3 PERVASIVE 153
11.6.4 PARTICIPANT 153
FIGURE 43 AR AND VR DISPLAY MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2020 154
11.6.5 PRODUCT FOOTPRINT 155
TABLE 140 COMPANY APPLICATION FOOTPRINT 155
TABLE 141 COMPANY TECHNOLOGY FOOTPRINT 156
TABLE 142 COMPANY REGION FOOTPRINT 157
TABLE 143 COMPANY FOOTPRINT 158
11.7 STARTUP/SME EVALUATION MATRIX: AR AND VR DISPLAY MARKET 159
11.7.1 PROGRESSIVE COMPANY 159
11.7.2 RESPONSIVE COMPANY 159
11.7.3 DYNAMIC COMPANY 159
11.7.4 STARTING BLOCK 159
FIGURE 44 AR AND VR DISPLAY MARKET: STARTUP/SME EVALUATION MATRIX, 2020 160
11.8 COMPETITIVE SCENARIO 161
11.8.1 PRODUCT LAUNCHES 161
TABLE 144 AR AND VR DISPLAY MARKET: KEY PRODUCT LAUNCHES (2017-2020) 161
11.8.2 DEALS 164
TABLE 145 AR AND VR DISPLAY MARKET: KEY DEALS (2017-2020) 164
11.8.3 EXPANSIONS 167
TABLE 146 AR AND VR DISPLAY MARKET: OTHER DEVELOPMENT (2017-2020) 167

12 COMPANY PROFILES 168
12.1 INTRODUCTION 168
12.2 KEY PLAYERS 168
(Business overview, Products/Solutions/Services offered, Recent Developments, MNM view)* 12.2.1 SAMSUNG ELECTRONICS 168
FIGURE 45 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 169
12.2.2 LG DISPLAY 172
FIGURE 46 LG DISPLAY: COMPANY SNAPSHOT 173
12.2.3 AU OPTRONICS (AUO) 176
FIGURE 47 AU OPTRONICS: COMPANY SNAPSHOT 177
12.2.4 SONY 180
FIGURE 48 SONY: COMPANY SNAPSHOT 181
12.2.5 EMAGIN CORPORATION 184
FIGURE 49 EMAGIN CORPORATION: COMPANY SNAPSHOT 185
12.2.6 KOPIN CORPORATION 187
FIGURE 50 KOPIN CORPORATION: COMPANY SNAPSHOT 188
12.2.7 JAPAN DISPLAY (JDI) 191
FIGURE 51 JAPAN DISPLAY INC: COMPANY SNAPSHOT 192
12.2.8 BARCO 194
FIGURE 52 BARCO: COMPANY SNAPSHOT 195
12.2.9 BOE TECHNOLOGY 197
FIGURE 53 BOE TECHNOLOGY: COMPANY SNAPSHOT 198
12.2.10 SYNDIANT 201
12.3 OTHER PLAYERS 203
12.3.1 TIANMA MICROELECTRONICS 203
12.3.2 TRULY INTERNATIONAL 204
12.3.3 HIMAX TECHNOLOGIES 205
12.3.4 INNOLUX CORPORATION 206
12.3.5 SEIKO EPSON 207
12.3.6 HOLOEYE PHOTONICS 208
12.3.7 JASPER DISPLAY CORP. (JDC) 209
12.3.8 YUNNAN OLIGHTEK OPTO-ELECTRONIC TECHNOLOGY 210
12.3.9 PANASONIC 211
12.3.10 UNIVERSAL DISPLAY CORPORATION 212
12.3.11 RAONTECH 213
12.3.12 EVERDISPLAY OPTRONICS 214
12.3.13 CREAL 215
12.3.14 PLESSEY 216
12.3.15 NEW VISION DISPLAY (NVD) 217
*Details on Business overview, Products/Solutions/Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies. 13 APPENDIX 218
13.1 DISCUSSION GUIDE 218
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 220
13.3 AVAILABLE CUSTOMIZATION 222
13.4 RELATED REPORTS 222
13.5 AUTHOR DETAILS 223