1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Beer Market
5.1 Market Performance
5.2 Market Breakup by Product Type
5.3 Market Breakup by Packaging
5.4 Market Breakup by Production
5.5 Market Breakup by Alcohol Content
5.6 Market Breakup by Flavour
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast

6 North America Beer Market
6.1 Market Performance
6.2 Market Forecast

7 North America Beer Market: Breakup by Product Type
7.1 Standard Lager
7.2 Premium Lager
7.3 Specialty Beer
7.4 Others

8 North America Beer Market: Breakup by Packaging
8.1 Glass
8.2 PET Bottle
8.3 Metal Can
8.4 Others

9 North America Beer Market: Breakup by Production
9.1 Macro-Brewery
9.2 Micro-Brewery
9.3 Others

10 North America Beer Market: Breakup by Alcohol Content
10.1 High
10.2 Low
10.3 Alcohol Free

11 North America Beer Market: Breakup by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.2 On-Trades
12.3 Specialty Stores
12.4 Convenience Stores
12.5 Others

12 North America Beer Market: Breakup by Country
12.1 United States
12.1.1 Historical market Trends
12.1.2 Market Breakup by Product Type
12.1.3 Market Breakup by Packaging
12.1.4 Market Breakup by Production
12.1.5 Market Breakup by Alcohol Content
12.1.6 Market Breakup by Flavour
12.1.7 Market Breakup by Distribution Channel
12.1.8 Market Forecast
12.2 Canada
12.2.1 Historical market Trends
12.2.2 Market Breakup by Product Type
12.2.3 Market Breakup by Packaging
12.2.4 Market Breakup by Production
12.2.5 Market Breakup by Alcohol Content
12.2.6 Market Breakup by Flavour
12.2.7 Market Breakup by Distribution Channel
12.2.8 Market Forecast
12.3 Canada
12.3.1 Historical market Trends
12.3.2 Market Breakup by Product Type
12.3.3 Market Breakup by Packaging
12.3.4 Market Breakup by Production
12.3.5 Market Breakup by Alcohol Content
12.3.6 Market Breakup by Flavour
12.3.7 Market Breakup by Distribution Channel
12.3.8 Market Forecast

13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats

14 Value Chain Analysis
14.1 Overview
14.2 Raw Material Procurement
14.3 Manufacturing
14.4 Marketing
14.5 Distribution
14.6 Export
14.7 End-Consumer

15 Porter’s Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Rivalry
15.5 Threat of New Entrants
15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players

List of Figures
Figure 1: Global: Beer Market: Sales Value (in Billion US$), 2013-2018
Figure 2: Global: Beer Market: Breakup by Product Type (in %), 2018
Figure 3: Global: Beer Market: Breakup by Packaging (in %), 2018
Figure 4: Global: Beer Market: Breakup by Production (in %), 2018
Figure 5: Global: Beer Market: Breakup by Alcohol Content (in %), 2018
Figure 6: Global: Beer Market: Breakup by Flavour (in %), 2018
Figure 7: Global: Beer Market: Breakup by Distribution Channel (in %), 2018
Figure 8: Global: Beer Market: Breakup by Region (in %), 2018
Figure 9: Global: Beer Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 10: North America: Beer Market: Sales Value (in Billion US$), 2013-2018
Figure 11: North America: Beer Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 12: North America: Beer Market: Breakup by Product Type (in %), 2018
Figure 13: North America: Beer (Standard Lager) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 14: North America: Beer (Standard Lager) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 15: North America: Beer (Premium Lager) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 16: North America: Beer (Premium Lager) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 17: North America: Beer (Specialty Beer) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 18: North America: Beer (Specialty Beer) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 19: North America: Beer (Other Product Types) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 20: North America: Beer (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 21: North America: Beer Market: Breakup by Packaging (in %), 2018
Figure 22: North America: Beer (Glass) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 23: North America: Beer (Glass) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 24: North America: Beer (PET Bottle) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 25: North America: Beer (PET Bottle) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 26: North America: Beer (Metal Can) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 27: North America: Beer (Metal Can) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 28: North America: Beer (Other Packaging Types) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 29: North America: Beer (Other Packaging Types) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 30: North America: Beer Market: Breakup by Production (in %), 2018
Figure 31: North America: Beer (Macro-Brewery) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 32: North America: Beer (Macro-Brewery) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 33: North America: Beer (Micro-Brewery) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 34: North America: Beer (Micro-Brewery) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 35: North America: Beer (Other Production Types) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 36: North America: Beer (Other Production Types) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 37: North America: Beer Market: Breakup by Alcohol Content (in %), 2018
Figure 38: North America: Beer (High) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 39: North America: Beer (High) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 40: North America: Beer (Low) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 41: North America: Beer (Low) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 42: North America: Beer (Alcohol Free) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 43: North America: Beer (Alcohol Free) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 44: North America: Beer Market: Breakup by Flavour (in %), 2018
Figure 45: North America: Beer (Unflavoured) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 46: North America: Beer (Unflavoured) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 47: North America: Beer (Flavoured) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 48: North America: Beer (Flavoured) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 49: North America: Beer Market: Breakup by Distribution Channel (in %), 2018
Figure 50: North America: Beer Market: Sales Through Supermarkets and Hypermarkets (in Billion US$), 2013 & 2018
Figure 51: North America: Beer Forecast: Sales Through Supermarkets and Hypermarkets Market (in Billion US$), 2019-2024
Figure 52: North America: Beer Market: On-Trades Sales (in Billion US$), 2013 & 2018
Figure 53: North America: Beer Market Forecast: On-Trades Sales (in Billion US$), 2019-2024
Figure 54: North America: Beer Market: Sales Through Specialty Stores (in Billion US$), 2013 & 2018
Figure 55: North America: Beer Market Forecast: Sales Through Specialty Stores (in Billion US$), 2019-2024
Figure 56: North America: Beer Market: Sales Through Convenience Stores (in Billion US$), 2013 & 2018
Figure 57: North America: Beer Market Forecast: Sales Through Convenience Stores (in Billion US$), 2019-2024
Figure 58: North America: Beer Market: Sales Through Other Distribution Channels (in Billion US$), 2013 & 2018
Figure 59: North America: Beer Market Forecast: Sales Through Other Distribution Channels (in Billion US$), 2019-2024
Figure 60: North America: Beer Market: Breakup by Country (in %), 2018
Figure 61: United States: Beer Market: Sales Value (in Billion US$), 2013-2018
Figure 62: United States: Beer Market: Breakup by Product Type (in %), 2018
Figure 63: United States: Beer Market: Breakup by Packaging (in %), 2018
Figure 64: United States: Beer Market: Breakup by Production (in %), 2018
Figure 65: United States: Beer Market: Breakup by Alcohol Content (in %), 2018
Figure 66: United States: Beer Market: Breakup by Flavour (in %), 2018
Figure 67: United States: Beer Market: Breakup by Distribution Channel (in %), 2018
Figure 68: United States: Beer Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 69: Canada: Beer Market: Sales Value (in Billion US$), 2013-2018
Figure 70: Canada: Beer Market: Breakup by Product Type (in %), 2018
Figure 71: Canada: Beer Market: Breakup by Packaging (in %), 2018
Figure 72: Canada: Beer Market: Breakup by Production (in %), 2018
Figure 73: Canada: Beer Market: Breakup by Alcohol Content (in %), 2018
Figure 74: Canada: Beer Market: Breakup by Flavour (in %), 2018
Figure 75: Canada: Beer Market: Breakup by Distribution Channel (in %), 2018
Figure 76: Canada: Beer Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 77: Mexico: Beer Market: Sales Value (in Billion US$), 2013-2018
Figure 78: Mexico: Beer Market: Breakup by Product Type (in %), 2018
Figure 79: Mexico: Beer Market: Breakup by Packaging (in %), 2018
Figure 80: Mexico: Beer Market: Breakup by Production (in %), 2018
Figure 81: Mexico: Beer Market: Breakup by Alcohol Content (in %), 2018
Figure 82: Mexico: Beer Market: Breakup by Flavour (in %), 2018
Figure 83: Mexico: Beer Market: Breakup by Distribution Channel (in %), 2018
Figure 84: Mexico: Beer Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 85: North America: Beer Industry: SWOT Analysis
Figure 86: North America: Beer Industry: Value Chain Analysis
Figure 87: North America: Beer Industry: Porter’s Five Forces Analysis

List of Tables
Table 1: North America: Beer Market: Key Industry Highlights, 2018 and 2024
Table 2: North America: Beer Market Forecast: Breakup by Product Type (in Billion US$), 2019-2024
Table 3: North America: Beer Market Forecast: Breakup by Packaging (in Billion US$), 2019-2024
Table 4: North America: Beer Market Forecast: Breakup by Production (in Billion US$), 2019-2024
Table 5: North America: Beer Market Forecast: Breakup by Alcohol Content (in Billion US$), 2019-2024
Table 6: North America: Beer Market Forecast: Breakup by Flavour (in Billion US$), 2019-2024
Table 7: North America: Beer Market Forecast: Breakup by Distribution Channel (in Billion US$), 2019-2024
Table 8: North America: Beer Market Forecast: Breakup by Region (in Billion US$), 2019-2024
Table 9: North America: Beer Market: Competitive Structure
Table 10: North America: Beer Market: Key Players