Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Vehicle Type
1.3.2 Market Segmentation by Channel
1.3.3 Market Segmentation by Purpose
1.3.4 Market Segmentation by Usage
1.3.5 Market Segmentation by Region
1.3.6 Analysis Period
1.3.7 Market Data Reporting Unit
1.3.7.1 Value
1.4 Key Stakeholders

Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Vehicle Type
4.1.1.1 Economy
4.1.1.2 Executive
4.1.1.3 Luxury
4.1.2 By Channel
4.1.2.1 Online
4.1.2.2 Offline
4.1.3 By Purpose
4.1.3.1 Business
4.1.3.2 Personal
4.1.4 By Usage
4.1.4.1 Local
4.1.4.2 Airport
4.1.4.3 Outstation
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Deployment of electric vehicles in car rental services
4.3.1.2 Growing number of partnerships
4.3.2 Drivers
4.3.2.1 Rise in the travel and tourism industry
4.3.2.2 Availability of a convenient mobility option
4.3.2.3 Increasing concern towards the environment
4.3.2.4 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 Consumers’ willingness to own a car
4.3.3.2 Low internet penetration
4.3.3.3 Lack of transparency in pricing system
4.3.3.4 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Digitization of car rental system
4.3.4.2 Long term car rental services
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Intensity of Rivalry
4.4.4 Threat of New Entrants
4.4.5 Threat of Substitutes

Chapter 5. Global Market Size and Forecast
5.1 By Vehicle Type
5.2 By Channel
5.3 By Purpose
5.4 By Usage
5.5 By Region

Chapter 6. North America Market Size and Forecast
6.1 By Vehicle Type
6.2 By Channel
6.3 By Purpose
6.4 By Usage
6.5 By Country

Chapter 7. Europe Market Size and Forecast
7.1 By Vehicle Type
7.2 By Channel
7.3 By Purpose
7.4 By Usage
7.5 By Country

Chapter 8. APAC Market Size and Forecast
8.1 By Vehicle Type
8.2 By Channel
8.3 By Purpose
8.4 By Usage
8.5 By Country

Chapter 9. RoW Market Size and Forecast
9.1 By Vehicle Type
9.2 By Channel
9.3 By Purpose
9.4 By Usage
9.5 By Country

Chapter 10. User Analysis
10.1 North America
10.1.1 Car Rental User Analysis
10.1.1.1 By gender
10.1.1.2 By usage
10.1.1.3 By rental length
10.1.2 Customers’ Motivation
10.1.3 Customer Behavior and Trends
10.2 Europe
10.2.1 Car Rental User Analysis
10.2.1.1 By gender
10.2.1.2 By usage
10.2.1.3 By rental length
10.2.2 Customers’ Motivation
10.2.3 Customer Behavior and Trends
10.3 APAC
10.3.1 Car Rental User Analysis
10.3.1.1 By gender
10.3.1.2 By usage
10.3.1.3 By rental length
10.3.2 Customers’ Motivation
10.3.3 Customer Behavior and Trends

Chapter 11. Competitive Landscape
11.1 Market Share Analysis of Key Players
11.2 Benchmarking of Key Players
11.3 Strategic Developments of Key Players
11.3.1 New Service Launch
11.3.2 Mergers and Acquisitions
11.3.3 Partnership
11.3.4 Service Expansions
11.3.5 Geographic Expansion
11.3.6 Other Developments

Chapter 12. Company Profiles
12.1 ANI Technologies Pvt. Ltd.
12.1.1 Business Overview
12.1.2 Product and Service Offerings
12.2 Uber Technologies Inc.
12.2.1 Business Overview
12.2.2 Product and Service Offerings
12.3 Beijing Xiaoju Technology Co. Ltd. (Didi Chuxing)
12.3.1 Business Overview
12.3.2 Product and Service Offerings
12.4 Addison Lee Ltd.
12.4.1 Business Overview
12.4.2 Product and Service Offerings
12.5 Shenzhou Youche (Fujian) Information Technology Co. Ltd. (UCAR)
12.5.1 Business Overview
12.5.2 Product and Service Offerings
12.6 Hertz Global Holdings Inc.
12.6.1 Business Overview
12.6.2 Product and Service Offerings
12.6.3 Key Financial Summary
12.7 Avis Budget Group Inc.
12.7.1 Business Overview
12.7.2 Product and Service Offerings
12.7.3 Key Financial Summary
12.8 Enterprise Holdings Inc.
12.8.1 Business Overview
12.8.2 Product and Service Offerings
12.9 Europcar Mobility Group S.A.
12.9.1 Business Overview
12.9.2 Product and Service Offerings
12.9.3 Key Financial Summary
12.1 Sixt SE
12.10.1 Business Overview
12.10.2 Product and Service Offerings
12.10.3 Key Financial Summary
12.11 Car2Go Ltd.
12.11.1 Business Overview
12.11.2 Product and Service Offerings
12.12 Localiza Rent a Car S.A.
12.12.1 Business Overview
12.12.2 Product and Service Offerings
12.12.3 Key Financial Summary

Chapter 13. Appendix
13.1 Abbreviations
13.2 Sources and References
13.3 Related Reports

LIST OF TABLES
TABLE 1 ANALYSIS PERIOD OF THE STUDY
TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 GLOBAL CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2018)
TABLE 5 GLOBAL CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2019–2024)
TABLE 6 GLOBAL CAR RENTAL MARKET, BY CHANNEL, $M (2014–2018)
TABLE 7 GLOBAL CAR RENTAL MARKET, BY CHANNEL, $M (2019–2024)
TABLE 8 GLOBAL CAR RENTAL MARKET, BY PURPOSE, $M (2014–2018)
TABLE 9 GLOBAL CAR RENTAL MARKET, BY PURPOSE, $M (2019–2024)
TABLE 10 GLOBAL CAR RENTAL MARKET, BY USAGE, $M (2014–2018)
TABLE 11 GLOBAL CAR RENTAL MARKET, BY USAGE, $M (2019–2024)
TABLE 12 GLOBAL CAR RENTAL MARKET, BY REGION, $M (2014–2018)
TABLE 13 GLOBAL CAR RENTAL MARKET, BY REGION, $M (2019–2024)
TABLE 14 NORTH AMERICA CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2018)
TABLE 15 NORTH AMERICA CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2019–2024)
TABLE 16 NORTH AMERICA CAR RENTAL MARKET, BY CHANNEL, $M (2014–2018)
TABLE 17 NORTH AMERICA CAR RENTAL MARKET, BY CHANNEL, $M (2019–2024)
TABLE 18 NORTH AMERICA CAR RENTAL MARKET, BY PURPOSE, $M (2014–2018)
TABLE 19 NORTH AMERICA CAR RENTAL MARKET, BY PURPOSE, $M (2019–2024)
TABLE 20 NORTH AMERICA CAR RENTAL MARKET, BY USAGE, $M (2014–2018)
TABLE 21 NORTH AMERICA CAR RENTAL MARKET, BY USAGE, $M (2019–2024)
TABLE 22 NORTH AMERICA CAR RENTAL MARKET, BY COUNTRY, $M (2014–2018)
TABLE 23 NORTH AMERICA CAR RENTAL MARKET, BY COUNTRY, $M (2019–2024)
TABLE 24 EUROPE CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2018)
TABLE 25 EUROPE CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2019–2024)
TABLE 26 EUROPE CAR RENTAL MARKET, BY CHANNEL, $M (2014–2018)
TABLE 27 EUROPE CAR RENTAL MARKET, BY CHANNEL, $M (2019–2024)
TABLE 28 EUROPE CAR RENTAL MARKET, BY PURPOSE, $M (2014–2018)
TABLE 29 EUROPE CAR RENTAL MARKET, BY PURPOSE, $M (2019–2024)
TABLE 30 EUROPE CAR RENTAL MARKET, BY USAGE, $M (2014–2018)
TABLE 31 EUROPE CAR RENTAL MARKET, BY USAGE, $M (2019–2024)
TABLE 32 EUROPE CAR RENTAL MARKET, BY COUNTRY, $M (2014–2018)
TABLE 33 EUROPE CAR RENTAL MARKET, BY COUNTRY, $M (2019–2024)
TABLE 34 APAC CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2018)
TABLE 35 APAC CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2019–2024)
TABLE 36 APAC CAR RENTAL MARKET, BY CHANNEL, $M (2014–2018)
TABLE 37 APAC CAR RENTAL MARKET, BY CHANNEL, $M (2019–2024)
TABLE 38 APAC CAR RENTAL MARKET, BY PURPOSE, $M (2014–2018)
TABLE 39 APAC CAR RENTAL MARKET, BY PURPOSE, $M (2019–2024)
TABLE 40 APAC CAR RENTAL MARKET, BY USAGE, $M (2014–2018)
TABLE 41 APAC CAR RENTAL MARKET, BY USAGE, $M (2019–2024)
TABLE 42 APAC CAR RENTAL MARKET, BY COUNTRY, $M (2014–2018)
TABLE 43 APAC CAR RENTAL MARKET, BY COUNTRY, $M (2019–2024)
TABLE 44 ROW CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2018)
TABLE 45 ROW CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2019–2024)
TABLE 46 ROW CAR RENTAL MARKET, BY CHANNEL, $M (2014–2018)
TABLE 47 ROW CAR RENTAL MARKET, BY CHANNEL, $M (2019–2024)
TABLE 48 ROW CAR RENTAL MARKET, BY PURPOSE, $M (2014–2018)
TABLE 49 ROW CAR RENTAL MARKET, BY PURPOSE, $M (2019–2024)
TABLE 50 ROW CAR RENTAL MARKET, BY USAGE, $M (2014–2018)
TABLE 51 ROW CAR RENTAL MARKET, BY USAGE, $M (2019–2024)
TABLE 52 ROW CAR RENTAL MARKET, BY COUNTRY, $M (2014–2018)
TABLE 53 ROW CAR RENTAL MARKET, BY COUNTRY, $M (2019–2024)
TABLE 54 MOTIVATING FACTOR ANALYSIS OF USERS (RESPONDENTS) IN NORTH AMERICA
TABLE 55 MOTIVATING FACTOR ANALYSIS OF USERS (RESPONDENTS) IN EUROPE
TABLE 56 MOTIVATING FACTOR ANALYSIS OF USERS (RESPONDENTS) IN APAC
TABLE 57 BHENCHMARKING OF KEY PLAYERS (2018)
TABLE 58 ANI TECHNOLOGIES PVT. LTD. – AT A GLANCE
TABLE 59 UBER TECHNOLOGIES INC. – AT A GLANCE
TABLE 60 BEIJING XIAOJU TECHNOLOGY CO. LTD. – AT A GLANCE
TABLE 61 ADDISON LEE LTD. – AT A GLANCE
TABLE 62 SHENZHOU YOUCHE (FUJIAN) INFORMATION TECHNOLOGY CO. LTD. (UCAR)– AT A GLANCE
TABLE 63 HERTZ GLOBAL HOLDINGS INC. – AT A GLANCE
TABLE 64 HERTZ GLOBAL HOLDINGS INC. – KEY FINANCIAL SUMMARY
TABLE 65 AVIS BUDGET GROUP INC. – AT A GLANCE
TABLE 66 AVIS BUDGET GROUP INC. – KEY FINANCIAL SUMMARY
TABLE 67 ENTERPRISE HOLDINGS INC. – AT A GLANCE
TABLE 68 EUROPCAR MOBILITY GROUP S.A. – AT A GLANCE
TABLE 69 EUROPCAR MOBILITY GROUP S.A. – KEY FINANCIAL SUMMARY
TABLE 70 SIXT SE – AT A GLANCE
TABLE 71 SIXT SE – KEY FINANCIAL SUMMARY
TABLE 72 CAR2GO LTD. – AT A GLANCE
TABLE 73 LOCALIZA RENT A CAR S.A. – AT A GLANCE
TABLE 74 LOCALIZA RENT A CAR S.A. – KEY FINANCIAL SUMMARY

LIST OF FIGURES
FIG 1 RESEARCH SCOPE
FIG 2 RESEARCH METHODOLOGY
FIG 3 BREAKDOWN OF PRIMARY RESEARCH BY REGION
FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
FIG 6 DATA TRIANGULATION APPROACH
FIG 7 GLOBAL CAR RENTAL MARKET SUMMARY
FIG 8 VALUE CHAIN OF GLOBAL CAR RENTAL MARKET
FIG 9 BARGAINING POWER OF BUYERS
FIG 10 BARGAINING POWER OF SUPPLIERS
FIG 11 INTENSITY OF RIVALRY
FIG 12 THREAT OF NEW ENTRANTS
FIG 13 THREAT OF SUBSTITUTES
FIG 14 GLOBAL CAR RENTAL MARKET SNAPSHOT
FIG 15 GLOBAL CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2024)
FIG 16 GLOBAL CAR RENTAL MARKET, BY CHANNEL, $M (2014–2024)
FIG 17 GLOBAL CAR RENTAL MARKET, BY PURPOSE, $M (2014–2024)
FIG 18 GLOBAL CAR RENTAL MARKET, BY USAGE, $M (2014–2024)
FIG 19 GLOBAL CAR RENTAL MARKET, BY REGION, $M (2014–2024)
FIG 20 NORTH AMERICA CAR RENTAL MARKET SNAPSHOT
FIG 21 NORTH AMERICA CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2024)
FIG 22 NORTH AMERICA CAR RENTAL MARKET, BY CHANNEL, $M (2014–2024)
FIG 23 NORTH AMERICA CAR RENTAL MARKET, BY PURPOSE, $M (2014–2024)
FIG 24 NORTH AMERICA CAR RENTAL MARKET, BY USAGE, $M (2014–2024)
FIG 25 NORTH AMERICA CAR RENTAL MARKET, BY COUNTRY, $M (2014–2024)
FIG 26 EUROPE CAR RENTAL MARKET SNAPSHOT
FIG 27 EUROPE CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2024)
FIG 28 EUROPE CAR RENTAL MARKET, BY CHANNEL, $M (2014–2024)
FIG 29 EUROPE CAR RENTAL MARKET, BY PURPOSE, $M (2014–2024)
FIG 30 EUROPE CAR RENTAL MARKET, BY USAGE, $M (2014–2024)
FIG 31 EUROPE CAR RENTAL MARKET, BY COUNTRY, $M (2014–2024)
FIG 32 APAC CAR RENTAL MARKET SNAPSHOT
FIG 33 APAC CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2024)
FIG 34 APAC CAR RENTAL MARKET, BY CHANNEL, $M (2014–2024)
FIG 35 APAC CAR RENTAL MARKET, BY PURPOSE, $M (2014–2024)
FIG 36 APAC CAR RENTAL MARKET, BY USAGE, $M (2014–2024)
FIG 37 APAC CAR RENTAL MARKET, BY COUNTRY, $M (2014–2024)
FIG 38 ROW CAR RENTAL MARKET SNAPSHOT
FIG 39 ROW CAR RENTAL MARKET, BY VEHICLE TYPE, $M (2014–2024)
FIG 40 ROW CAR RENTAL MARKET, BY CHANNEL, $M (2014–2024)
FIG 41 ROW CAR RENTAL MARKET, BY PURPOSE, $M (2014–2024)
FIG 42 ROW CAR RENTAL MARKET, BY USAGE, $M (2014–2024)
FIG 43 ROW CAR RENTAL MARKET, BY COUNTRY, $M (2014–2024)
FIG 44 SPLIT OF SAMPLE SIZE IN NORTH AMERICA
FIG 45 CAR RENTAL USERS IN NORTH AMERICA, BY GENDER
FIG 46 CAR RENTAL USERS IN NORTH AMERICA, BY USAGE
FIG 47 CAR RENTAL USAGE IN NORTH AMERICA, BY RENTAL LENGTH
FIG 48 SPLIT OF SAMPLE SIZE IN EUROPE
FIG 49 CAR RENTAL USERS IN EUROPE, BY GENDER
FIG 50 CAR RENTAL USERS IN EUROPE, BY USAGE
FIG 51 CAR RENTAL USAGE IN EUROPE, BY RENTAL LENGTH
FIG 52 SPLIT OF SAMPLE SIZE IN APAC
FIG 53 CAR RENTAL USERS IN APAC, BY GENDER
FIG 54 CAR RENTAL USERS IN APAC, BY USAGE
FIG 55 CAR RENTAL USAGE IN APAC, BY RENTAL LENGTH
FIG 56 GLOBAL CAR RENTAL MARKET SHARE OF KEY PLAYERS (2018)
FIG 57 HERTZ GLOBAL HOLDINGS INC. – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 58 AVIS BUDGET GROUP INC. – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 59 EUROPCAR MOBILITY GROUP S.A. – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 60 SIXT SE – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 61 LOCALIZA RENT A CAR S.A. – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)

Companies Mentioned
ANI Technologies Pvt. Ltd.
Uber Technologies Inc.
Beijing Xiaoju Technology Co. Ltd. (Didi Chuxing)
Addison Lee Ltd.
Shenzhou Youche (Fujian) Information Technology Co. Ltd. (UCAR)
Hertz Global Holdings Inc.
Avis Budget Group Inc.
Enterprise Holdings Inc.
Europcar Mobility Group S.A.
Sixt SE
Car2Go Ltd.
Localiza Rent a Car S.A.