1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY
3.1 Market Overview

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Sales Channel
5.1.1 Supermarket/Hypermarket
5.1.2 Convenience Store
5.1.3 Online Channel
5.1.4 Other Sales Channels
5.2 By Type
5.2.1 Probiotic Food
5.2.2 Probiotic Drink
5.2.3 Alcoholic Beverages
5.2.4 Other Types
5.3 Geography
5.3.1 North America
5.3.1.1 US
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 UK
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Australia
5.3.3.4 Japan
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 UAE
5.3.5.2 South Africa
5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Fonterra Co-operative Group
6.1.2 Constellation Brands Inc.
6.1.3 Danone
6.1.4 Pepsico Inc.
6.1.5 Anheuser-busch Inbev
6.1.6 Yakult Honsha Co. Ltd
6.1.7 Nestle S.A.
6.1.8 Heineken N.V.
6.1.9 The Boston Beer Company
6.1.10 GTs Living Food

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned
- Fonterra Co-operative Group
- Constellation Brands Inc.
- Danone
- Pepsico Inc.
- Anheuser-busch Inbev
- Yakult Honsha Co. Ltd
- Nestle S.A.
- Heineken N.V.
- The Boston Beer Company
- GTs Living Food