1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY
3.1 Market Overview

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Spray
5.1.2 Gel Air freshener
5.1.3 Electric Air freshener
5.1.4 Candle Air freshener
5.1.5 Other Types
5.2 By Application
5.2.1 Residential
5.2.2 Commercial
5.2.3 Automotive
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Pharmacies
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 United Kingdom
5.4.2.3 Germany
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Colombia
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 South Africa
5.4.5.2 United Arab Emirates
5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Henkel AG & Company
6.4.2 Procter & Gamble Co.
6.4.3 Church & Dwight Co. Inc.
6.4.4 Reckitt Benckiser Group PLC
6.4.5 S. C. Johnson & Son
6.4.6 Farcent Enterprise Co. Ltd
6.4.7 Newell Brands
6.4.8 The Godrej Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned
- Henkel AG & Company
- Procter & Gamble Co.
- Church & Dwight Co. Inc.
- Reckitt Benckiser Group PLC
- S. C. Johnson & Son
- Farcent Enterprise Co. Ltd
- Newell Brands
- The Godrej Group