Retailing in Bosnia and Herzegovina
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Traditional grocery retailers would have underperformed even if the pandemic did not take place
E-commerce continues to pose a threat to homeshopping
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas
International Women's Day
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 15 Retailing GBO Company Shares: % Value 2016-2020
Table 16 Retailing GBN Brand Shares: % Value 2017-2020
Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Forecourt retailers is the most impacted channel in response to the COVID-19 pandemic
Supermarkets prove resilient to the devastations of the pandemic
Domestic player Bingo remains leader of modern grocery retailers
RECOVERY AND OPPORTUNITIES
Immediate rebound as the pandemic comes to an end in 2021
Convenience stores show the strongest room for growth, albeit from a small base
Development of private label gives the modern channel a further boost
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The modernisation trend encouraged by the COVID-19 pandemic which leads to further current value decline
Bakeries hit the worst due to remote-working and contamination concerns
iNovine remains reading player in 2020
RECOVERY AND OPPORTUNITIES
Immediate rebound, although modernisation trend continues to intensify over the duration of the forecast period
Consumers return to shopping at their favourite bakeries, butchers, and kiosks
Independent small grocers adapt their businesses to remain relevant
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Closure of non-essential stores due to lockdown proves detrimental to current value sales
Consumers refrain from spending money on apparel and footwear as the economy dwindles
Tema Retail remains leading player in 2020
RECOVERY AND OPPORTUNITIES
E-commerce will pose a threat to apparel and footwear specialists over the forecast period
Players expected to focus on discounts and promotions
Players continue to focus on millennials and their clothing preferences
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Chemists/pharmacies sees the most dynamic growth in response to the COVID-19 pandemic
Channels that sell less essential products witness declining current value sales
Dm-Drogerie Markt maintains socially responsible image during the pandemic
RECOVERY AND OPPORTUNITIES
Chemists/pharmacies witnesses slowed growth as the pandemic comes to an end
Drugstore/parapharmacies sees slowed growth in response to the expansion of e-commerce
Vitamins and dietary supplements benefits from the growing health and wellness trend
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The modernisation trend gathers pace in response to the COVID-19 pandemic
Variety stores less impacted due to its smaller base
Fis continues to dominate mixed retailers in 2020
RECOVERY AND OPPORTUNITIES
Immediate rebound, however gradual slowdown as consumers prefer other channels
Studio Moderna set to apply aggressive marketing and discounting
Mass merchandisers and warehouse clubs to remain non-existent in Bosnia and Herzegovina
CHANNEL DATA
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown and restrictions on socialising severely impact direct selling
Consumer health direct selling performs well due to affluent consumer base
Avon Cosmetic BiH doo maintains its lead and continues to promote its campaign against domestic violence
RECOVERY AND OPPORTUNITIES
Immediate recovery post pandemic as social conditions for direct selling return
Increased investments in “masstige” and premium skin care products
Beauty and personal care remains consumers' favourite
CHANNEL DATA
Table 100 Direct Selling by Category: Value 2015-2020
Table 101 Direct Selling by Category: % Value Growth 2015-2020
Table 102 Direct Selling GBO Company Shares: % Value 2016-2020
Table 103 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 104 Direct Selling Forecasts by Category: Value 2020-2025
Table 105 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
E-commerce performs remarkably in response to the pandemic due to contagion fears and store closures, alongside improved infrastructure
Europol shuts down 20,000 websites for illegal or irregular online trade
Third-party merchants dominates e-commerce in 2020
RECOVERY AND OPPORTUNITIES
Slowed growth for e-commerce as the pandemic comes to an end
More retailers expected to expand to e-commerce
Legislations to control e-commerce likely to be implemented
CHANNEL DATA
Table 106 E-Commerce by Channel and Category: Value 2015-2020
Table 107 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 108 E-Commerce GBO Company Shares: % Value 2016-2020
Table 109 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 110 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 111 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mobile e-commerce sees rapid growth, while facing some constraints
Retailers focus on launching and updating mobile e-commerce apps and mobile-friendly webpages
Domestic players struggle to break into the mobile e-commerce landscape, as international retailers lead
RECOVERY AND OPPORTUNITIES
Mobile e-commerce sees slowed growth as consumers return to pre pandemic norms
Development of mobile e-commerce apps will be the main focus of retailers
The number of internet uses is expected to continue growing
CHANNEL DATA
Table 112 Mobile E-Commerce: Value 2015-2020
Table 113 Mobile E-Commerce: % Value Growth 2015-2020
Table 114 Mobile E-Commerce Forecasts: Value 2020-2025
Table 115 Mobile E-Commerce Forecasts: % Value Growth 2020-2025