Experiential Luxury in Brazil
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Experiential luxury's sharp decrease is driven by the lack of international tourists and limited social interactions
Brazilians search for refuge outside the largest cities
RECOVERY AND OPPORTUNITIES
The industry will become more flexible in the face of sudden government restrictions and consumers postponing purchases
Focus on services previously considered complementary
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2015-2020
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Experiential Luxury: % Value 2015-2019
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2016-2019
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2020-2025
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 pandemic prevents a recovery in sales of luxury goods
COVID-19 country impact
Luxury brands seek new ways to engage with consumers
E-commerce sees sales grow
Greater social inequality forces a focus on HNWIs, requiring a more flexible industry in the coming years
MARKET INDICATORS
Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources