IDC Market Forecast Figure

Executive Summary

CDP Benefits

Advice for Technology Suppliers

Table

Market Forecast

Market Context

Drivers and Inhibitors

Drivers

Major Vendors Enter the CDP Market

Data, Especially First-Party Data, Will Grow Ever More Important to Customer Experience

Investment and Innovation from the Data Layer

Inhibitors

Privacy and Compliance Rise in Importance

Third-Party Cookies and Open Data Exchanges Will Become Things of the Past

Significant Market Developments

Major Product Announcements

Major M&A Activity

Changes from Prior Forecast

Market Definition

Methodology

Historical and Forecast Market Values and Exchange Rates

Related Research