E-Commerce in Vietnam
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Boom in e-commerce as pandemic keeps consumers indoors
Apparel and footwear increasing its online share
Mobile World JSC is still at the sales summit
RECOVERY AND OPPORTUNITIES
Vietnam being primed for long-term e-commerce growth
Third party payment services modernise e-commerce transactions in Vietnam
Omnichannel strategy on the rise in Vietnam
CHANNEL DATA
Table 1 E-Commerce by Channel and Category: Value 2015-2020
Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Omnichannel strategy is key to success for the big players
VinGroup exits Vietnamese retailing while Central Group acquires Nguyen Kim
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Payments and delivery
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 9 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 11 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 13 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 19 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 29 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 31 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 33 Retailing GBO Company Shares: % Value 2016-2020
Table 34 Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 36 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 38 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 40 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 41 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 48 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 49 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources