1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter’s Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Vehicle Type
5.1.1 Passenger Cars
5.1.2 Commercial Vehicles
5.1.2.1 Light Commercial Vehicles
5.1.2.2 Medium and Heavy Commercial Vehicles
5.1.3 Two-Wheelers
5.2 By Geography
5.2.1 United States
5.2.2 Canada
5.2.3 Rest of North America

6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 BMW AG
6.2.2 Daimler AG
6.2.3 Tesla, Inc.
6.2.4 Fiat Chrysler Automobiles N.V.
6.2.5 Ford Motor Company
6.2.6 General Motors Company
6.2.7 Honda Motor Company, Ltd.
6.2.8 Hyundai Motor Company
6.2.9 Nissan Motor Co., Ltd.
6.2.10 Groupe Renault
6.2.11 Toyota Motor Corporation
6.2.12 Volkswagen AG
6.2.13 Harley-Davidson
6.2.14 Yamaha Motor Co., Ltd.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned
 - BMW AG
- Daimler AG
- Tesla, Inc.
- Fiat Chrysler Automobiles N.V.
- Ford Motor Company
- General Motors Company
- Honda Motor Company, Ltd.
- Hyundai Motor Company
- Nissan Motor Co., Ltd.
- Groupe Renault
- Toyota Motor Corporation
- Volkswagen AG
- Harley-Davidson
- Yamaha Motor Co., Ltd.