1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 High Penetration of Smart TV and the Presence of Major OTT Providers has Contributed to the Growth of OTT Adoption in the Region
4.2.2 Market Consolidation to Result in Emphasis on Collaborations and Partnerships
4.3 Market Restraints
4.3.1 Content Piracy Issues
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
4.5 COVID-19 Impact on the US OTT Market

5 MARKET SEGMENTATION
5.1 Type
5.1.1 SVOD
5.1.1.1 SVOD Segment by Ethnicity
5.1.2 TVOD
5.1.3 AVOD
5.2 OTT Playback Market - By Genre (Share (%) in the United States, 2019-2020)

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Netflix
6.1.2 Disney+
6.1.3 Amazon Prime Video
6.1.4 Roku
6.1.5 HBO Max (AT&T Inc.)
6.1.6 CBS All Access (Viacomcbs Inc.)

7 US OTT Market Outlook

Companies Mentioned
 - Netflix
- Disney+
- Amazon Prime Video
- Roku
- HBO Max (AT&T Inc.)
- CBS All Access (Viacomcbs Inc.)