1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.1.1 Advanced Technology Leading to Innovations in Animal Healthcare
4.1.2 Increasing Productivity at the Risk of Emerging Zoonosis
4.2 Market Restraints
4.2.1 Increasing Cost of Animal Testing and Veterinary Services
4.2.2 Use of Counterfeit Medicines
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product
5.1.1 By Therapeutics
5.1.1.1 Vaccines
5.1.1.2 Parasiticides
5.1.1.3 Anti-infectives
5.1.1.4 Medical Feed Additives
5.1.1.5 Other Therapeutics
5.1.2 By Diagnostics
5.1.2.1 Immunodiagnostic Tests
5.1.2.2 Molecular Diagnostics
5.1.2.3 Diagnostic Imaging
5.1.2.4 Clinical Chemistry
5.1.2.5 Other Diagnostics
5.2 By Animal Type
5.2.1 Dogs and Cats
5.2.2 Horses
5.2.3 Ruminants
5.2.4 Swine
5.2.5 Poultry
5.2.6 Other Animals

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Elanco Animal Health Incorporated
6.1.2 Boehringer Ingelheim GmbH
6.1.3 Kyoritsu Seiyaku Corporation (Carus Animal Health)
6.1.4 FUJIFILM Holdings Corporation
6.1.5 Merck & Co., Inc.
6.1.6 NIHON NOHYAKU CO.,LTD.
6.1.7 NIPPON ZENYAKU KOGYO CO., LTD.
6.1.8 Nisseiken Co., Ltd.
6.1.9 Sumitomo Dainippon Pharma Co., Ltd
6.1.10 Virbac
6.1.11 Zoetis Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned
 - Elanco Animal Health Incorporated
- Boehringer Ingelheim GmbH
- Kyoritsu Seiyaku Corporation (Carus Animal Health)
- FUJIFILM Holdings Corporation
- Merck & Co., Inc.
- NIHON NOHYAKU CO.,LTD.
- NIPPON ZENYAKU KOGYO CO., LTD.
- Nisseiken Co., Ltd.
- Sumitomo Dainippon Pharma Co., Ltd
- Virbac
- Zoetis Inc.