1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Toys and Games Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact Of COVID-19
5.4 Price Analysis
5.4.1 Key Price Indicators
5.4.2 Price Structure
5.4.3 Margin Analysis
5.5 Market Breakup by Product Type
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Research and Development
5.10.2 Raw Material Procurement
5.10.3 Manufacturing
5.10.4 Marketing
5.10.5 Distribution
5.10.6 End-Use
5.11 Porter's Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes

6 Market Breakup by Product Type
6.1 Plush Toys
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Infant /Preschool Toys
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Activity Toys
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Dolls
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Games and Puzzles
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Ride-Ons
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast

7 Market Breakup by Distribution Channel
7.1 Specialty Stores
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Supermarkets and Hypermarkets
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Departmental Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 General Stores
7.5.1 Market Trends
7.5.2 Market Forecast

8 Market Breakup by Region
8.1 North America
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Europe
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Asia Pacific
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Middle East and Africa
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Latin America
8.5.1 Market Trends
8.5.2 Market Forecast

9 Toys and Games Manufacturing Process
9.1 Product Overview
9.2 Raw Material Requirements
9.3 Manufacturing Process
9.4 Key Success and Risk Factors

10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Hasbro
10.3.2 Mattel
10.3.3 Ravensburger
10.3.4 Tomy
10.3.5 The Lego Group
10.3.6 Funtastic
10.3.7 JAKKS Pacific
10.3.8 Lansay
10.3.9 LeapFrog Enterprises
10.3.10 MGA Entertainment
10.3.11 Playmates Toys
10.3.12 ToyQuest
10.3.13 Vivid Imaginations

List of Figures
Figure 1: Global: Toys and Games Market: Major Drivers and Challenges
Figure 2: Global: Toys and Games Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Toys and Games Market: Breakup by Product (in %), 2020
Figure 4: Global: Toys and Games Market: Breakup by Distribution Channel (in %), 2020
Figure 5: Global: Toys and Games Market: Breakup by Region (in %), 2020
Figure 6: Global: Toys and Games Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Global: Toys and Games Industry: SWOT Analysis
Figure 8: Global: Toys and Games Industry: Value Chain Analysis
Figure 9: Global: Toys and Games Industry: Porter's Five Forces Analysis
Figure 10: Global: Toys and Games (Plush Toys) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Toys and Games (Plush Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Toys and Games (Infant/Preschool Toys) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Toys and Games (Infant/Preschool Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Toys and Games (Activity Toys) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Toys and Games (Activity Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Toys and Games (Dolls) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Toys and Games (Dolls) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Toys and Games (Games and Puzzles) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Toys and Games (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Toys and Games (Ride-Ons) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Toys and Games (Ride-Ons) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Toys and Games (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Toys and Games (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Toys and Games Market: Sales through Specialty Stores (in Million US$), 2015 & 2020
Figure 25: Global: Toys and Games Market Forecast: Sales through Specialty Stores (in Million US$), 2021-2026
Figure 26: Global: Toys and Games Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 27: Global: Toys and Games Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 28: Global: Toys and Games Market: Sales through Departmental Stores (in Million US$), 2015 & 2020
Figure 29: Global: Toys and Games Market Forecast: Sales through Departmental Stores (in Million US$), 2021-2026
Figure 30: Global: Toys and Games Market: Sales through Online Stores (in Million US$), 2015 & 2020
Figure 31: Global: Toys and Games Market Forecast: Sales through Online Stores (in Million US$), 2021-2026
Figure 32: Global: Toys and Games Market: Sales through General Stores (in Million US$), 2015 & 2020
Figure 33: Global: Toys and Games Market Forecast: Sales through General Stores (in Million US$), 2021-2026
Figure 34: North America: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: North America: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Europe: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Europe: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Asia Pacific: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Asia Pacific: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Middle East and Africa: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Middle East and Africa: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Latin America: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Latin America: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Toys and Games Manufacturing: Detailed Process Flow

List of Tables
Table 1: Global: Toys and Games Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Toys and Games Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 3: Global: Toys and Games Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 4: Global: Toys and Games Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Toys and Games Manufacturing: Raw Material Requirements
Table 6: Global: Toys and Games Market: Competitive Structure
Table 7: Global: Toys and Games Market: Key Players