Executive Snapshot

New Market Developments and Dynamics

Product: From Monolithic Proprietary to Modular and Open

Past: Monolithic Proprietary Software

Present: Multitenant, Cloud-Based

Future: Modular, Open, and Microservices Based

Price: From License to Value-Based Outcomes

Past: License Based

Present: Subscription and Consumption Based

Future: Value-Based Outcomes

Place: From Direct and Channel to Platform-Based Marketplace

Past: Direct and Channel Sales

Present: Digital Engagement

Future: Platform-Based Marketplace

Promotion: From Direct and Channel to Platform-Based Marketplace

Past: Push Marketing

Present: Pull Marketing

Future: Personalized Customer Journeys

IDC's Point of View

Learn More

Related Research

Synopsis