1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Have there been any strategic partnerships in recent years?
7.5. How will Covid-19 impact market players?
7.6. What has been the recent MA activity?

8 Company Profiles
8.1. Dentsu, Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: Singapore advertising industry value: $ million, 2016-20
Table 2: Singapore advertising industry category segmentation: $ million, 2020
Table 3: Singapore advertising industry geography segmentation: $ million, 2020
Table 4: Singapore advertising industry value forecast: $ million, 2020-25
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Annual Financial Ratios
Table 7: Dentsu, Inc.: Key Employees
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: The Interpublic Group of Companies, Inc.: key facts
Table 11: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 12: The Interpublic Group of Companies, Inc.: Key Employees
Table 13: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 31: Publicis Groupe SA: key facts
Table 32: Publicis Groupe SA: Annual Financial Ratios
Table 33: Publicis Groupe SA: Key Employees
Table 34: Publicis Groupe SA: Key Employees Continued
Table 35: WPP plc: key facts
Table 36: WPP plc: Annual Financial Ratios
Table 37: WPP plc: Key Employees
Table 38: WPP plc: Key Employees Continued
Table 39: Singapore size of population (million), 2016-20
Table 40: Singapore gdp (constant 2005 prices, $ billion), 2016-20
Table 41: Singapore gdp (current prices, $ billion), 2016-20
Table 42: Singapore inflation, 2016-20
Table 43: Singapore consumer price index (absolute), 2016-20
Table 44: Singapore exchange rate, 2016-20

List of Figures
Figure 1: Singapore advertising industry value: $ million, 2016-20
Figure 2: Singapore advertising industry category segmentation: % share, by value, 2020
Figure 3: Singapore advertising industry geography segmentation: % share, by value, 2020
Figure 4: Singapore advertising industry value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the advertising industry in Singapore, 2020
Figure 6: Drivers of buyer power in the advertising industry in Singapore, 2020
Figure 7: Drivers of supplier power in the advertising industry in Singapore, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Singapore, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Singapore, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in Singapore, 2020

Companies Mentioned
• Dentsu, Inc.
• The Interpublic Group of Companies, Inc.
• Publicis Groupe SA
• WPP plc