1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. Who are the main challengers to the incumbents?
7.5. What is the rationale for the recent M&A activity?

8 Company Profiles
8.1. Amazon.com, Inc.
8.2. Zalando SE
8.3. MediaMarktSaturn Retail Group
8.4. J Sainsbury plc
8.5. Otto GmbH & Co KG
8.6. Tesco PLC
8.7. John Lewis plc
8.8. Apple Inc

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: Europe online retail sector value: $ billion, 2016-20(e)
Table 2: Europe online retail sector category segmentation: $ billion, 2020(e)
Table 3: Europe online retail sector geography segmentation: $ billion, 2020(e)
Table 4: Europe online retail sector value forecast: $ billion, 2020-25
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: Annual Financial Ratios
Table 7: Amazon.com, Inc.: Key Employees
Table 8: Amazon.com, Inc.: Key Employees Continued
Table 9: Zalando SE: key facts
Table 10: Zalando SE: Annual Financial Ratios
Table 11: Zalando SE: Key Employees
Table 12: MediaMarktSaturn Retail Group: key facts
Table 13: MediaMarktSaturn Retail Group: Key Employees
Table 14: J Sainsbury plc: key facts
Table 15: J Sainsbury plc: Annual Financial Ratios
Table 16: J Sainsbury plc: Key Employees
Table 17: Otto GmbH & Co KG: key facts
Table 18: Otto GmbH & Co KG: Key Employees
Table 19: Tesco PLC: key facts
Table 20: Tesco PLC: Annual Financial Ratios
Table 21: Tesco PLC: Key Employees
Table 22: John Lewis plc: key facts
Table 23: John Lewis plc: Key Employees
Table 24: Apple Inc: key facts
Table 25: Apple Inc: Annual Financial Ratios
Table 26: Apple Inc: Key Employees
Table 27: Apple Inc: Key Employees Continued
Table 28: Europe size of population (million), 2016-20
Table 29: Europe gdp (constant 2005 prices, $ billion), 2016-20
Table 30: Europe gdp (current prices, $ billion), 2016-20
Table 31: Europe inflation, 2016-20
Table 32: Europe consumer price index (absolute), 2016-20
Table 33: Europe exchange rate, 2016-20

List of Figures
Figure 1: Europe online retail sector value: $ billion, 2016-20(e)
Figure 2: Europe online retail sector category segmentation: % share, by value, 2020(e)
Figure 3: Europe online retail sector geography segmentation: % share, by value, 2020(e)
Figure 4: Europe online retail sector value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the online retail sector in Europe, 2020
Figure 6: Drivers of buyer power in the online retail sector in Europe, 2020
Figure 7: Drivers of supplier power in the online retail sector in Europe, 2020
Figure 8: Factors influencing the likelihood of new entrants in the online retail sector in Europe, 2020
Figure 9: Factors influencing the threat of substitutes in the online retail sector in Europe, 2020
Figure 10: Drivers of degree of rivalry in the online retail sector in Europe, 2020

Companies Mentioned
• Amazon.com, Inc.
• Zalando SE
• MediaMarktSaturn Retail Group
• J Sainsbury plc
• Otto GmbH & Co KG
• Tesco PLC
• John Lewis plc
• Apple Inc