IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

Drivers and Inhibitors


Aggressive Transition from Transactional to Subscription Business Models Will Continue

Digital Transformation Will Remain the Strongest Business Driver for Cloud Adoption

Evolving Monetization Applications Will Drive Higher Levels of Automation, Better Insights, and Sophisticated Pricing


Changing Business Models Is Challenging for Existing Software Companies

Buyer Behavior

Significant Market Developments

Changes from Prior Forecast

Market Definition


Related Research