1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Chinese household products market?
7.3. Which companies have been most successful in increasing their market share since 2015?
7.4. Which companies' market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?

8 Company Profiles
8.1. S.C. Johnson & Son Inc
8.2. Nice Group Co., Ltd.
8.3. Hengan International Group Co Ltd
8.4. Guangzhou Liby Enterprise Group Co Ltd

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. About MarketLine

List of Tables
Table 1: China household products market value: $ million, 2015-19
Table 2: China household products market volume: million liters, 2015-19
Table 3: China household products market category segmentation: $ million, 2019
Table 4: China household products market geography segmentation: $ million, 2019
Table 5: China household products market distribution: % share, by value, 2019
Table 6: China household products market value forecast: $ million, 2019-24
Table 7: China household products market volume forecast: million liters, 2019-24
Table 8: China household products market share: % share, by value, 2019
Table 9: S.C. Johnson & Son Inc: key facts
Table 10: S.C. Johnson & Son Inc: Key Employees
Table 11: Nice Group Co., Ltd.: key facts
Table 12: Nice Group Co., Ltd.: Key Employees
Table 13: Hengan International Group Co Ltd: key facts
Table 14: Hengan International Group Co Ltd: Annual Financial Ratios
Table 15: Hengan International Group Co Ltd: Key Employees
Table 16: Guangzhou Liby Enterprise Group Co Ltd: key facts
Table 17: Guangzhou Liby Enterprise Group Co Ltd: Key Employees
Table 18: China size of population (million), 2015-19
Table 19: China gdp (constant 2005 prices, $ billion), 2015-19
Table 20: China gdp (current prices, $ billion), 2015-19
Table 21: China inflation, 2015-19
Table 22: China consumer price index (absolute), 2015-19
Table 23: China exchange rate, 2015-19

List of Figures
Figure 1: China household products market value: $ million, 2015-19
Figure 2: China household products market volume: million liters, 2015-19
Figure 3: China household products market category segmentation: % share, by value, 2019
Figure 4: China household products market geography segmentation: % share, by value, 2019
Figure 5: China household products market distribution: % share, by value, 2019
Figure 6: China household products market value forecast: $ million, 2019-24
Figure 7: China household products market volume forecast: million liters, 2019-24
Figure 8: Forces driving competition in the household products market in China, 2019
Figure 9: Drivers of buyer power in the household products market in China, 2019
Figure 10: Drivers of supplier power in the household products market in China, 2019
Figure 11: Factors influencing the likelihood of new entrants in the household products market in China, 2019
Figure 12: Factors influencing the threat of substitutes in the household products market in China, 2019
Figure 13: Drivers of degree of rivalry in the household products market in China, 2019
Figure 14: China household products market share: % share, by value, 2019

Companies Mentioned
• S.C. Johnson & Son Inc
• Nice Group Co., Ltd.
• Hengan International Group Co Ltd
• Guangzhou Liby Enterprise Group Co Ltd