1. Executive Summary

2. Introduction
2.1 Rent-to-Own
2.1.1 Rent-To-Own: An Overview
2.1.2 Rent-To-Own: Advantages and Disadvantages
2.2 Consumer Protection
2.2.1 Consumer Protection Provision
Federal Laws
States Rent -to-Own Legislation
States without RTO Legislation
2.3 Rent-to-Own Laws
2.3.1 Types of Law
Pricing Restriction
Required Disclosures
2.4 Rent-to-Own Components
2.4.1 Components of Rent-to-Own Agreement
Rental Agreement
Option to Purchase
2.5 Transaction Structure

3. The US Market Analysis
3.1 North America Rent to Own Market: An Analysis
3.1.1 North America Rent to Own Market by Countries (The US and Rest of North America)
3.2 The US Rent to Own Market Analysis
3.2.1 The US Rent to Own Market by Value
3.2.2 The US Rent to Own Market Value by Distribution Channel (Ecommerce and Bricks and Mortar)
3.2.3 The US Rent to Own Market by Number of Stores
3.2.4 The US E-Commerce Rent to Own Market by Value

4. Impact of Covid-19
4.1 Economic Impact of COVID-19
4.1.1 The Economic Effects of COVID-19
4.2 Response of Industry Players to Covid-19

5. Market Dynamics
5.1 Growth Drivers
5.1.1 Spike in Urbanization
5.1.2 Significant Population of International Migrants
5.1.3 Surging GDP Growth
5.1.4 Rising Disposable Income
5.1.5 Growing Millennial Population
5.1.6 Rising Virtual Rent-to-Own Market
5.2 Challenges
5.2.1 Dependency on Vendors, Suppliers and Products
5.2.2 Lack of Customer Security
5.2.3 Low Profit Margin
5.3 Market Trends
5.3.1 Hike in Internet Penetration
5.3.2 Rollout of Smartphone as New Category
5.3.3 Rapid Pace in Technological Advancements

6. Competitive Landscape
6.1 The US Rent to Own Market Players: A Financial Comparison
6.2 The US Rent to Own Market Players Comparison
6.3 The US Rent to Own Market Players by Number of Stores

7. Company Profiles
7.1 Rent-A-Center Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 Aaron's Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 FlexShopper Inc.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy
7.4 goeasy Ltd.
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy

List of Figures

List of Tables
Table 1: Rent-to-Own Advantages & Disadvantages
Figure 1: Consumer Protection Provision
Figure 2: Components of Rent-to-Own Agreement
Figure 3: North America Rent to Own Market by Countries; 2020 (Percentage,%)
Figure 4: The US Rent to Own Market by Value; 2016-2020 (US$ Billion)
Figure 5: The US Rent to Own Market by Value; 2021-2025 (US$ Billion)
Figure 6: The US Rent to Own Market by Number of Stores; 2016-2020 (Thousand)
Figure 7: The US Rent to Own Market Value by Distribution Channel; 2020 (Percentage,%)
Figure 8: The US E-Commerce Rent to Own Market by Value; 2019-2025 (US$ Billion)
Figure 9: The US Number of Unemployed Persons & Unemployment Rate; April 2019-April 2020 (Million & Percentage, %)
Figure 10: The US Urban Population; 2016-2020 (Percentage, %)
Figure 11: Percentage of International Migrants in the US; 2019 (Percentage, %)
Figure 12: The US GDP by Value; 2015-2019 (US$ Trillion)
Figure 13: The US Disposable Personal Income; 2016-2020 (US$ Trillion)
Figure 14: The US Millennial Population; 2016-2036 (Million)
Figure 15: The US Internet Penetration Rate; 2017-2023 (Percentage, %)
Figure 16: The US Smartphone User Penetration; 2016-2021 (Percentage, %)
Table 2: The US Rent to Own Market Players: A Financial Comparison; 2020
Table 3: The US Rent to Own Market Players Comparison; 2019
Table 4: The US Rent to Own Market Players by Number of Stores; 2020
Figure 17: Rent-A-Center Inc. Revenue; 2016-2020 (US$ Billion)
Figure 18: Rent-A-Center Inc. Revenue by Segments; 2020 (Percentage, %)
Figure 19: Rent-A-Center Inc. Revenue by Country; 2020 (Percentage, %)
Figure 20: Aaron's Inc. Revenues; 2016-2020 (US$ Billion)
Figure 21: Aaron's Inc. Revenues by Segments; 2020 (Percentage, %)
Figure 22: FlexShopper. Revenues; 2016-2020 (US$ Million)
Figure 23: goeasy Ltd. Revenue; 2016-2020 (US$ Million)
Figure 24: goeasy Ltd. Revenue by Segments; 2020 (Percentage, %)