1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Dry Pet Food
5.1.2 Wet Pet Food
5.1.3 Veterinary Diet
5.1.4 Treats/Snacks
5.1.5 Other Products
5.2 By Animal Type
5.2.1 Dog
5.2.2 Cat
5.2.3 Bird
5.2.4 Other Animal Types
5.3 By Ingredient Type
5.3.1 Animal-derived
5.3.2 Plant-derived
5.3.3 Cereals and Cereal Derivatives
5.3.4 Other Ingredient Types
5.4 By Sales Channel
5.4.1 Specialized Pet Shops
5.4.2 Internet Sales
5.4.3 Hypermarkets
5.4.4 Other Sales Channels
5.5 Geography
5.5.1 Germany
5.5.2 United Kingdom
5.5.3 France
5.5.4 Spain
5.5.5 Russia
5.5.6 Italy
5.5.7 Rest of Europe

6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA (Purina Petcare)
6.3.3 Colgate Palmolive (Hill's Pet Nutrition)
6.3.4 Archer Daniels Midland
6.3.5 Heristo AG
6.3.6 Tiernahrung Deuerer GmbH
6.3.7 Clearlake Capital Group (Wellpet LLC)
6.3.8 United Petfood
6.3.9 SCHELL & KAMPETER INC (Diamond Pet Foods)
6.3.10 General Mills (Blue Buffalo)
6.3.11 Sunshine Mills Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

Companies Mentioned
 - Mars Inc.
- Nestle SA (Purina Petcare)
- Colgate Palmolive (Hill's Pet Nutrition)
- Archer Daniels Midland
- Heristo AG
- Tiernahrung Deuerer GmbH
- Clearlake Capital Group (Wellpet LLC)
- United Petfood
- SCHELL & KAMPETER INC (Diamond Pet Foods)
- General Mills (Blue Buffalo)
- Sunshine Mills Inc.