• Executive Summary
o Market Overview
• Market Landscape
o Market ecosystem
o Value chain analysis
o Inputs
o Inbound logistics
o Primary processing
o Secondary and tertiary processing
o Outbound logistics
o End-customers
o Marketing and sales
o Services
o Innovations
• Market Sizing
o Market definition
o Market segment analysis
o Market size 2021
o Market outlook: Forecast for 2021 - 2026
o Estimating growth rates for emerging and high-growth markets
o Estimating growth rates for mature markets
o Market size and forecast 2021 - 2026 (billion L)
• Five Forces Analysis
o Five Forces Summary
o Bargaining power of buyers
o Bargaining power of suppliers
o Threat of new entrants
o Threat of substitutes
o Threat of rivalry
o Market condition
• Market Segmentation by Type
o Market segments
o Non-alcoholic
o Alcoholic
o Comparison by Type
o Non-alcoholic - Market size and forecast 2021-2026
o Alcoholic - Market size and forecast 2021-2026
o Market opportunity by Type
• Customer landscape
o Overview
• Geographic Landscape
o Geographic segmentation
o North America
o Europe
o APAC
o South America
o MEA
o Geographic comparison
o North America - Market size and forecast 2021-2026
o Europe - Market size and forecast 2021-2026
o APAC - Market size and forecast 2021-2026
o South America - Market size and forecast 2021-2026
o MEA - Market size and forecast 2021-2026
o Key leading countries
o Market opportunity By Geographical Landscape
• Drivers, Challenges, and Trends
o Market drivers
o Increasing focus on functional drinks
o Expansion in retail landscape
o Growing urbanization and the rise in demand for healthy beverages
o Market challenges
o Threats from counterfeit products
o Threat of substitute products
o Low awareness rate
o Market trends
o Newer packing designs
o Increase in the use of natural ingredients and botanicals in RTD drinks
o Premiumization in terms of taste ,quality and product packaging
• Vendor Landscape
o Overview
o Landscape disruption
• Vendor Analysis
o Vendors covered
o Market positioning of vendors
o Campbell Soup Co.
o General Mills Inc.
o Harvest Hill Beverage Co.
o Keurig Dr Pepper Inc.
o Nestle SA
o PepsiCo Inc.
o Red Bull GmbH
o Talking Rain Beverage Co.
o The Coca-Cola Co.
o The Kraft Heinz Co.
• Appendix
o Scope of the report
o Market definition
o Objective
o Notes and caveats
o Currency conversion rates for US$
o Research Methodology
o List of abbreviations

Exhibits
• 1: Key Finding 1
• 2: Key Finding 2
• 3: Key Finding 3
• 4: Key Finding 5
• 5: Key Finding 6
• 6: Key Finding 7
• 7: Key Finding 8
• 8: Parent market
• 9: Market characteristics
• 10: Offerings of vendors included in the market definition
• 11: Market segments
• 12: Global - Market size and forecast 2021 - 2026 (billion L)
• 13: Global market: Year-over-year growth 2021 - 2026 (%)
• 14: Five forces analysis 2021 & 2026
• 15: Bargaining power of buyers
• 16: Bargaining power of suppliers
• 17: Threat of new entrants
• 18: Threat of substitutes
• 19: Threat of rivalry
• 20: Market condition - Five forces 2021
• 21: Type - Market share 2021-2026 (%)
• 22: Comparison by Type
• 23: Non-alcoholic - Market size and forecast 2021-2026 (billion L)
• 24: Non-alcoholic - Year-over-year growth 2021-2026 (%)
• 25: Alcoholic - Market size and forecast 2021-2026 (billion L)
• 26: Alcoholic - Year-over-year growth 2021-2026 (%)
• 27: Market opportunity by Type
• 28: Customer landscape
• 29: Market share By Geographical Landscape 2021-2026 (%)
• 30: Geographic comparison
• 31: North America - Market size and forecast 2021-2026 (billion L)
• 32: North America - Year-over-year growth 2021-2026 (%)
• 33: Europe - Market size and forecast 2021-2026 (billion L)
• 34: Europe - Year-over-year growth 2021-2026 (%)
• 35: APAC - Market size and forecast 2021-2026 (billion L)
• 36: APAC - Year-over-year growth 2021-2026 (%)
• 37: South America - Market size and forecast 2021-2026 (billion L)
• 38: South America - Year-over-year growth 2021-2026 (%)
• 39: MEA - Market size and forecast 2021-2026 (billion L)
• 40: MEA - Year-over-year growth 2021-2026 (%)
• 41: Key leading countries
• 42: Market opportunity By Geographical Landscape (billion L)
• 43: Impact of drivers and challenges
• 44: Vendor landscape
• 45: Landscape disruption
• 46: Industry risks
• 47: Vendors covered
• 48: Market positioning of vendors
• 49: Campbell Soup Co. - Overview
• 50: Campbell Soup Co. - Business segments
• 51: Campbell Soup Co. - Key offerings
• 52: Campbell Soup Co. - Key customers
• 53: Campbell Soup Co. - Segment focus
• 54: General Mills Inc. - Overview
• 55: General Mills Inc. - Business segments
• 56: General Mills Inc. - Key offerings
• 57: General Mills Inc. - Key customers
• 58: General Mills Inc. - Segment focus
• 59: Harvest Hill Beverage Co. - Overview
• 60: Harvest Hill Beverage Co. - Product and service
• 61: Harvest Hill Beverage Co. - Key offerings
• 62: Harvest Hill Beverage Co. - Key customers
• 63: Harvest Hill Beverage Co. - Segment focus
• 64: Keurig Dr Pepper Inc. - Overview
• 65: Keurig Dr Pepper Inc. - Business segments
• 66: Keurig Dr Pepper Inc. - Key offerings
• 67: Keurig Dr Pepper Inc. - Key customers
• 68: Keurig Dr Pepper Inc. - Segment focus
• 69: Nestle SA - Overview
• 70: Nestle SA - Business segments
• 71: Nestle SA - Key offerings
• 72: Nestle SA - Key customers
• 73: Nestle SA - Segment focus
• 74: PepsiCo Inc. - Overview
• 75: PepsiCo Inc. - Business segments
• 76: PepsiCo Inc. - Key offerings
• 77: PepsiCo Inc. - Key customers
• 78: PepsiCo Inc. - Segment focus
• 79: Red Bull GmbH - Overview
• 80: Red Bull GmbH - Product and service
• 81: Red Bull GmbH - Key offerings
• 82: Red Bull GmbH - Key customers
• 83: Red Bull GmbH - Segment focus
• 84: Talking Rain Beverage Co. - Overview
• 85: Talking Rain Beverage Co. - Product and service
• 86: Talking Rain Beverage Co. - Key offerings
• 87: Talking Rain Beverage Co. - Key customers
• 88: Talking Rain Beverage Co. - Segment focus
• 89: The Coca-Cola Co. - Overview
• 90: The Coca-Cola Co. - Business segments
• 91: The Coca-Cola Co. - Key offerings
• 92: The Coca-Cola Co. - Key customers
• 93: The Coca-Cola Co. - Segment focus
• 94: The Kraft Heinz Co. - Overview
• 95: The Kraft Heinz Co. - Business segments
• 96: The Kraft Heinz Co. - Key offerings
• 97: The Kraft Heinz Co. - Key customers
• 98: The Kraft Heinz Co. - Segment focus
• 99: Currency conversion rates for US$
• 100: Research Methodology
• 101: Validation techniques employed for market sizing
• 102: Information sources
• 103: List of abbreviations

Companies Mentioned
. Campbell Soup Co.
. General Mills Inc.
. Harvest Hill Beverage Co.
. Keurig Dr Pepper Inc.
. Nestle SA
. PepsiCo Inc.
. Red Bull GmbH
. Talking Rain Beverage Co.
. The Coca-Cola Co.
. The Kraft Heinz Co.