CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key market benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Secondary research
1.4.2.Primary research
1.5.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pocket
3.2.2.Top players positioning
3.3.Porter's five forces analysis
3.3.1.Bargaining power of suppliers
3.3.2.Bargaining power of buyers
3.3.3.Thereat of new entrants
3.3.4.Threat of substitute
3.3.5.Intensity of competitive rivalry
3.4.Market dynamics
3.4.1.Drivers
3.4.1.1.Rise in the number of households in U.S.
3.4.1.2.High market penetration of specialty cleaners and rapid emergence of modern retail
3.4.2.Restraint
3.4.2.1.Specialty cleaners are harmful for the environment
3.4.3.Opportunities
3.4.3.1.Demand for organic products are on its peak in U.S.
3.4.3.2.Rise in sales through online retails
3.5.Impact Of COVID-19 on U.S. Specialty Cleaners Market

CHAPTER 4:U.S. SPECIALTY CLEANERS MARKET, BY PRODUCT TYPE
4.1.Overview
4.1.1.Market size and forecast
4.2.Specialty kitchen cleaners
4.2.1.Key market trends, growth factors, and opportunities
4.2.1.1.Stone Countertop Cleaners
4.2.1.2.Stainless Steel Appliance Cleaners
4.2.2.Market size and forecast
4.3.Specialty floor products
4.3.1.Key market trends, growth factors, and opportunities
4.3.1.1.Wood Floor Cleaners
4.3.1.2.Tile Floor Cleaners
4.3.2.Market size and forecast
4.4.Specialty furniture products
4.4.1.Key market trends, growth factors, and opportunities
4.4.1.1.Wood Cleaners
4.4.1.2.Leather Cleaners
4.4.2.Market size and forecast

CHAPTER 5:U.S. SPECIALTY CLEANERS MARKET, BY DISTRIBUTION CHANNEL
5.1.Overview
5.1.1.Market size and forecast
5.2.Hypermarket/Supermarket
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.3.Specialty stores
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.4.Online channels
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

CHAPTER 6:COMPETITION LANDSCAPE
6.1.Top winning strategies
6.2.Product mapping
6.3.Competitive dashboard
6.4.Competitive heat map
6.5.Key developments
6.5.1.Investment
6.5.2.Business Expansion
6.5.3.Product Launch

CHAPTER 7:COMPANY PROFILES
7.1.AHF, LLC.
7.1.1.Company overview
7.1.2.Key Executives
7.1.3.Company snapshot
7.1.4.Product portfolio
7.1.5.Key strategic moves and developments
7.2.BDSTONEWORKS
7.2.1.Company overview
7.2.2.Key Executives
7.2.3.Company snapshot
7.2.4.Product portfolio
7.3.GROVE COLLABORATIVE, INC.
7.3.1.Company overview
7.3.2.Key Executives
7.3.3.Company snapshot
7.3.4.Product portfolio
7.3.5.Key strategic moves and developments
7.4.LATICRETE INTERNATIONAL, INC.
7.4.1.Company overview
7.4.2.Key Executives
7.4.3.Company snapshot
7.4.4.Product portfolio
7.4.5.Key strategic moves and developments
7.5.PROCTER & GAMBLE
7.5.1.Company overview
7.5.2.Key Executives
7.5.3.Company snapshot
7.5.4.Operating business segments
7.5.5.Product portfolio
7.5.6.R&D Expenditure
7.5.7.Business performance
7.5.8.Key strategic moves and developments
7.6.RECKITT BENCKISER GROUP PLC
7.6.1.Company overview
7.6.2.Key Executives
7.6.3.Company snapshot
7.6.4.Operating business segments
7.6.5.Product portfolio
7.6.6.R&D Expenditure
7.6.7.Business performance
7.6.8.Key strategic moves and developments
7.7.SPECTRUM BRANDS HOLDINGS, INC
7.7.1.Company overview
7.7.2.Key Executives
7.7.3.Company snapshot
7.7.4.Operating business segments
7.7.5.Product portfolio
7.7.6.R&D Expenditure
7.7.7.Business performance
7.8.THE CLOROX COMPANY
7.8.1.Company overview
7.8.2.Key Executives
7.8.3.Company snapshot
7.8.4.Product portfolio
7.8.5.R&D Expenditure
7.8.6.Business performance
7.9.UNILEVER PLC
7.9.1.Company overview
7.9.2.Key Executives
7.9.3.Company snapshot
7.9.4.Operating business segments
7.9.5.Product portfolio
7.9.6.R&D Expenditure
7.9.7.Business performance
7.10.ZEP INC.
7.10.1.Company overview
7.10.2.Key Executives
7.10.3.Company snapshot
7.10.4.Product portfolio

List of Tables

TABLE 01.NUMBER OF HOUSEHOLDS IN U.S. (IN THOUSANDS)
TABLE 02.U.S. SPECIALTY CLEANERS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 03.U.S. SPECIALTY KITCHEN CLEANERS MARKET , BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 04.U.S.SPECIALTY FLOOR PRODUCTS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 05.U.S.SPECIALTY FLOOR PRODUCTS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 06.U.S. SPECIALTY FURNITURE PRODUCTS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 07.U.S. SPECIALTY CLEANERS MARKET, BY SALES CHANNEL, 2020-2030 ($MILLION)
TABLE 08.AHF, LLC.: KEY EXECUTIVES
TABLE 09.AHF, LLC.: COMPANY SNAPSHOT
TABLE 10.AHF, LLC.: PRODUCT PORTFOLIO
TABLE 11.AHF, LLC.: KEY STRATEGIC DEVELOPMENTS
TABLE 12.BDSTONEWORKS: KEY EXECUTIVES
TABLE 13.BDSTONEWORKS: COMPANY SNAPSHOT
TABLE 14.BDSTONEWORKS: PRODUCT PORTFOLIO
TABLE 15.GROVE COLLABORATIVE, INC.: KEY EXECUTIVES
TABLE 16.GROVE COLLABORATIVE, INC.: COMPANY SNAPSHOT
TABLE 17.GROVE COLLABORATIVE, INC.: PRODUCT PORTFOLIO
TABLE 18.GROVE COLLABORATIVE, INC.: KEY STRATEGIC DEVELOPMENTS
TABLE 19.LATICRETE INTERNATIONAL, INC.: KEY EXECUTIVES
TABLE 20.LATICRETE INTERNATIONAL, INC.: COMPANY SNAPSHOT
TABLE 21.LATICRETE INTERNATIONAL, INC.: PRODUCT PORTFOLIO
TABLE 22.LATICRETE INTERNATIONAL, INC.: KEY STRATEGIC DEVELOPMENTS
TABLE 23.PROCTER & GAMBLE: KEY EXECUTIVES
TABLE 24.PROCTER & GAMBLE: COMPANY SNAPSHOT
TABLE 25.PROCTER & GAMBLE: OPERATING SEGMENTS
TABLE 26.PROCTER & GAMBLE: PRODUCT PORTFOLIO
TABLE 27.PROCTER & GAMBLE: R&D EXPENDITURE, 2019-2021 ($MILLION)
TABLE 28.PROCTER & GAMBLE: NET SALES, 2019-2021 ($MILLION)
TABLE 29.PROCTER & GAMBLE: KEY STRATEGIC DEVELOPMENTS
TABLE 30.RECKITT BENCKISER GROUP PLC: KEY EXECUTIVES
TABLE 31.RECKITT BENCKISER GROUP PLC: COMPANY SNAPSHOT
TABLE 32.RECKITT BENCKISER GROUP PLC: OPERATING SEGMENTS
TABLE 33.RECKITT BENCKISER GROUP PLC: PRODUCT PORTFOLIO
TABLE 34.RECKITT BENCKISER GROUP PLC: R&D EXPENDITURE, 2018-2020 ($MILLION)
TABLE 35.RECKITT BENCKISER GROUP PLC: NET SALES, 2018-2020 ($MILLION)
TABLE 36.RECKITT BENCKISER GROUP: KEY STRATEGIC DEVELOPMENTS
TABLE 37.SPECTRUM BRANDS HOLDINGS, INC: KEY EXECUTIVES
TABLE 38.SPECTRUM BRANDS HOLDINGS, INC: COMPANY SNAPSHOT
TABLE 39.SPECTRUM BRANDS HOLDINGS, INC: OPERATING SEGMENTS
TABLE 40.SPECTRUM BRANDS HOLDINGS, INC: PRODUCT PORTFOLIO
TABLE 41.SPECTRUM BRANDS HOLDINGS, INC: R&D EXPENDITURE, 2018-2020 ($MILLION)
TABLE 42.SPECTRUM BRANDS HOLDINGS, INC: NET SALES, 2018-2020 ($MILLION)
TABLE 43.THE CLOROX COMPANY: KEY EXECUTIVES
TABLE 44.THE CLOROX COMPANY: COMPANY SNAPSHOT
TABLE 45.THE CLOROX COMPANY: PRODUCT PORTFOLIO
TABLE 46.THE CLOROX COMPANY: R&D EXPENDITURE, 2018-2020 ($MILLION)
TABLE 47.THE CLOROX COMPANY: NET SALES, 2018-2020 ($MILLION)
TABLE 48.UNILEVER PLC: KEY EXECUTIVES
TABLE 49.UNILEVER PLC: COMPANY SNAPSHOT
TABLE 50.UNILEVER PLC: OPERATING SEGMENTS
TABLE 51.UNILEVER PLC: PRODUCT PORTFOLIO
TABLE 52.UNILEVER PLC: R&D EXPENDITURE, 2018-2020 ($MILLION)
TABLE 53.UNILEVER PLC: NET SALES, 2018-2020 ($MILLION)
TABLE 54.ZEP INC.: KEY EXECUTIVES
TABLE 55.ZEP INC.: COMPANY SNAPSHOT
TABLE 56.ZEP INC.: PRODUCT PORTFOLIO

List of Figures

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.U.S. SPECIALTY CLEANERS MARKET SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY PRODUCT TYPE, 2020
FIGURE 04.LOW-MODERATE TO HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.LOW THREAT OF SUBSTITUTION
FIGURE 08.MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.U.S. SPECIALTY CLEANERS MARKET SHARE, BY PRODUCT TYPE, 2020
FIGURE 10.U.S. SPECIALTY KITCHEN CLEANERS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
FIGURE 11.U.S. SPECIALTY FURNITURE PRODUCTS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
FIGURE 12.U.S. SPECIALTY CLEANERS MARKET SHARE, BY SALES CHANNEL, 2020(%)
FIGURE 13.U.S. SPECIALTY CLEANERS MARKET REVENUE FOR HYPERMARKET/SUPERMARKET, 2020-2030 ($ MILLION)
FIGURE 14.U.S. SPECIALTY CLEANERS MARKET REVENUE FOR SPECIALTY STORES, 2020-2030 ($ MILLION)
FIGURE 15.U.S. SPECIALTY CLEANERS MARKET REVENUE FOR ONLINE CHANNELS, 2020-2030 ($ MILLION)
FIGURE 16.TOP WINNING STRATEGIES, BY YEAR, 2019-2021*
FIGURE 17.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2019-2021* (%)
FIGURE 18.TOP WINNING STRATEGIES, BY COMPANY, 2019-2021*
FIGURE 19.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 20.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 21.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 22.PROCTER & GAMBLE: R&D EXPENDITURE, 2019-2021 ($MILLION)
FIGURE 23.PROCTER & GAMBLE: NET SALES, 2019-2021 ($MILLION)
FIGURE 24.PROCTER & GAMBLE: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 25.RECKITT BENCKISER GROUP PLC: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 26.RECKITT BENCKISER GROUP PLC: NET SALES, 2018-2020 ($MILLION)
FIGURE 27.RECKITT BENCKISER GROUP PLC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 28.RECKITT BENCKISER GROUP PLC: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 29.SPECTRUM BRANDS HOLDINGS, INC: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 30.SPECTRUM BRANDS HOLDINGS, INC: NET SALES, 2018-2020 ($MILLION)
FIGURE 31.SPECTRUM BRANDS HOLDINGS, INC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 32.SPECTRUM BRANDS HOLDINGS, INC: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 33.THE CLOROX COMPANY: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 34.THE CLOROX COMPANY: NET SALES, 2018-2020 ($MILLION)
FIGURE 35.UNILEVER PLC: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 36.UNILEVER PLC: NET SALES, 2018-2020 ($MILLION)
FIGURE 37.UNILEVER PLC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 38.UNILEVER PLC: REVENUE SHARE BY REGION, 2020 (%)

Companies Mentioned
Life Products, Llc.
Zep, Inc.
Weiman Products
Llc.,
Bdstoneworks
Procter & Gamble
Sc Johnson & Son
Grove Collaborative, Inc.
Unilever
The Clorox Company
Reckitt Benckiser Group.