1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Indian ecommerce companies disrupt a Google and Meta duopoly?
7.4. How has COVID-19 impacted the competitive landscape?
7.5. What themes are impacting the market?

8 Company Profiles
8.1. Alphabet Inc
8.2. Meta Platforms, Inc.
8.3. Flipkart Internet Pvt Ltd
8.4. Amazon.com, Inc.

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: India digital advertising market value: $ million, 2017-21
Table 2: India digital advertising market category segmentation: % share, by value, 2017-2021
Table 3: India digital advertising market category segmentation: $ million, 2017-2021
Table 4: India digital advertising market geography segmentation: $ million, 2021
Table 5: India digital advertising market value forecast: $ million, 2021-26
Table 6: Alphabet Inc: key facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Meta Platforms, Inc.: key facts
Table 10: Meta Platforms, Inc.: Annual Financial Ratios
Table 11: Meta Platforms, Inc.: Key Employees
Table 12: Meta Platforms, Inc.: Key Employees Continued
Table 13: Flipkart Internet Pvt Ltd: key facts
Table 14: Flipkart Internet Pvt Ltd: Key Employees
Table 15: Amazon.com, Inc.: key facts
Table 16: Amazon.com, Inc.: Annual Financial Ratios
Table 17: Amazon.com, Inc.: Key Employees
Table 18: Amazon.com, Inc.: Key Employees Continued
Table 19: India size of population (million), 2017-21
Table 20: India gdp (constant 2005 prices, $ billion), 2017-21
Table 21: India gdp (current prices, $ billion), 2017-21
Table 22: India inflation, 2017-21
Table 23: India consumer price index (absolute), 2017-21
Table 24: India exchange rate, 2017-21

List of Figures
Figure 1: India digital advertising market value: $ million, 2017-21
Figure 2: India digital advertising market category segmentation: $ million, 2017-2021
Figure 3: India digital advertising market geography segmentation: % share, by value, 2021
Figure 4: India digital advertising market value forecast: $ million, 2021-26
Figure 5: Forces driving competition in the digital advertising market in India, 2021
Figure 6: Drivers of buyer power in the digital advertising market in India, 2021
Figure 7: Drivers of supplier power in the digital advertising market in India, 2021
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2021
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in India, 2021
Figure 10: Drivers of degree of rivalry in the digital advertising market in India, 2021

Companies Mentioned
• Alphabet Inc
• Meta Platforms, Inc.
• Flipkart Internet Pvt Ltd
• Amazon.com, Inc.