28 reports

Eau Thermale Avene: Trust and efficacy drive French brand to global success

18 pages • By MarketLine

Introduction With an offering ranging from facial care to body care, Avène is dedicated to sensitive skin with featured ingredient Avène thermal spring water, which has been used for treating problematic skin since the 18th century. Since being launched in 1990, it has become one of the bestselling derma-cosmetic brands in the...

450 495 383
Dec 2015

Jovo Baijiu: Rejuvenating an old-fashioned drink for Chinese millennials

21 pages • By MarketLine

Introduction In 2012, Jovo "The Youth's Little Liquor" was released to market in second- and third-tier cities in China. The baijiu drink has achieved success and although the spirit traditionally appeals to older consumers, it has seen success among millennials thanks to youthful branding that is promoted via product packaging. Features...

450 495 383
Dec 2015

Starbucks La Boulange: The risks of buying into the artisanal marketplace

17 pages • By MarketLine

Introduction In 2012, Starbucks acquired San Francisco based La Boulange as it sought a credible entry route to the artisanal market. However, just two years later, there were signs that the acquisition was not going as planned with Starbucks concerned about low consumer appetite for the La Boulange branded products available...

450 495 383
Dec 2015

Purina Tidy Cats LightWeight Litter: Bringing convenience and simplicity to a less pleasant household task

20 pages • By MarketLine

Introduction A cat litter with half the weight of regular cat litters, Purina Tidy Cats LightWeight promises the same performance as traditional cat litters on the market, but with less weight, making it easier for pet owners to carry and use the product. It also features a double handle for easy grabbing and pouring, which highlights...

450 495 383
Dec 2015

Yonelle H2O Infusion: Premium beauty treatment in the comfort of the home

20 pages • By MarketLine

Introduction Demand for products that could replace a spa visit or even cosmetic surgery inspires advanced skincare launches that come with additional beauty tools or are following current beauty crazes. The release of Yonelle's new product, which combines a premium feel with the benefits of at-home use, exemplifies an important...

450 495 383
Nov 2015

Arthur J. Gallagher: Acquisitions create a dominant force in commercial insurance broking

20 pages • By MarketLine

Introduction Gallagher is now the fifth largest in the UK in terms of brokerage, marking a distinct change in the industry hierarchy. The group has attained much of its success from the businesses it has bought and has been able to access a new variety of products and markets. Having made significant investments in the UK and...

450 495 383
Nov 2015

Hiscox Insurance: How Hiscox effectively engages mass affluent consumers

19 pages • By MarketLine

Introduction The Hiscox brand carries with it a strong sense of superior customer service, focused products, and specialist underwriting. Through the research undertaken for this analysis we have identified the following areas as being key to Hiscox’s ongoing success: diversity, specialism, superior customer service and innovation. Features...

450 495 383
Nov 2015

HSBC Advance: Focusing on trust, engagement, and expertise to serve the mass affluent

25 pages • By MarketLine

Introduction HSBC focuses its marketing on establishing itself as the bank for the international and entrepreneurial consumer. It has developed its offering with this in mind. This case study considers HSBC’s Advance offering, looking at how it is positioned within the UK market. Features and benefits * Understand...

450 495 383
Nov 2015

Fidelity Wealth: Targeting digitally-savvy mass affluent investors

17 pages • By MarketLine

Introduction According to Verdict Financial's 2013?14 Financial Services Consumer Insight (FSCI) Survey, one fifth of global mass affluent investors are self-directed, meaning they do not seek professional advice on their investments. Fidelity targets this market with its Wealth Service proposition, aimed at those with more than...

450 495 383
Nov 2015

American Express: Examining the strategies of a leading mass affluent brand

18 pages • By MarketLine

Introduction AMEX markets itself as a high-quality payment service brand, providing a bespoke experience to customers who meet its criteria. With a range of loyalty programs available on cards with premium price tags, AMEX is not only a brand that customers in the mass affluent category can use as a status symbol, it also has...

450 495 383
Nov 2015

Marston’s: Thriving in a shrinking market

24 pages • By MarketLine

Introduction A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marston’s has responded, as well as comparing that with the approach taken by their rivals. This will help explain one approach to growing a business...

450 495 383
Nov 2015

Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

25 pages • By MarketLine

Introduction ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in excess of £975.5m ($1,612.1m) and net income of over £36.9m ($61m). The company...

450 495 383
Nov 2015

Nike Inc.: Is $50bn by 2020 achievable?

25 pages • By MarketLine

Introduction Following another financial year of growth and record revenues, this case study explores Nike's current status as the world's premier sportswear manufacturer. It assesses the company's current strengths and weaknesses, and analyzes the current and potential opportunities and threats which face the company which may...

450 495 383
Oct 2015

H.J. Heinz: Merger and diversification offer growth opportunities in a difficult market

23 pages • By MarketLine

Introduction The food retail industry is competitive, but Heinz has held its position as a market leader and has built on a strong brand portfolio comprising both international and local brands. This case study analyzes key the strategies used by Heinz to become one of the leading food manufacturers and also assesses the opportunities...

450 495 383
Sep 2015

Kellogg Company: Slow to keep operations in line with changing consumer ethics

26 pages • By MarketLine

Introduction Kellogg Company is considered a global market leader in terms of breakfast cereals. The company has attempted to future proof the company with new strategies such as Project K. It is an increasing requirement of Kellogg to keep operations in line with the ethics of all stake holders, including employees, as well...

450 495 383
Aug 2015

Shimano: Bicycle components manufacturer continues to run a virtual monopoly in a growing market

24 pages • By MarketLine

Introduction The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the Tour de France, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 components. Of the 22 teams that started the race, Shimano provided components...

450 495 383
Aug 2015

Etihad Airways: Flying high on the journey to global superpower status

28 pages • By MarketLine

Introduction Etihad has grown revenues and profits, and increased operational measures such as load factor, cargo tonnage, and revenue passengers. Profit margins, however, remain a concern. Etihad is central to Abu Dhabi's economic plan to build 'a sustainable economy,' by reducing its reliance on oil income. Tourism is at the...

450 495 383
Aug 2015

Hero MotoCorp: Promising rise of future transnational manufacturer

24 pages • By MarketLine

Introduction Hero MotoCorp is one of the world's largest motorcycle manufacturers. It is setting itself up to expand globally and develop in-house technologies following the dissolution of its partnership agreement with Honda Motor Co. Ltd. Interestingly, Hero is embarking on a relatively new stage of international trade by distributing...

450 495 383
Aug 2015

Microsoft Corporation: Change in direction under Satya Nadella?

31 pages • By MarketLine

Introduction On February 4, 2014, Microsoft appointed Satya Nadella as its third CEO following the resignation of predecessor Steve Ballmer. This case study examines the changes and decisions made by the company under Nadella's rule and assesses the extent to which his appointment has driven Microsoft in a new direction. Features...

450 495 383
Jul 2015

The Gap, Inc.: Strategies for a turnaround

23 pages • By MarketLine

Introduction Gap has long been seen as the go-to for young adults seeking affordable fashion. However, in recent years the company has struggled in an increasingly competitive marketplace. This case study analyzes Gap's recent financial results, compares them to some of its peers, and examines its turnaround strategy. Features...

450 495 383
Jun 2015

Jaguar Land Rover: Adapting the original SUV & turning middle class Britishness into a business asset

25 pages • By MarketLine

Introduction Jaguar Land Rover has now reached five consecutive years of growth and the company now produces its own engines, has plants in Brazil and China and has brought the Jaguar range right up to date. However there are problems on the horizon, not least the issue of how to replace the iconic Land Rover Defender which has...

450 495 383
Jun 2015

Intel Corporation: Resilience in the face of error and learning from strategic mistakes

25 pages • By MarketLine

Introduction 2015 marked the 50th anniversary of Moore's Law, a famous and remarkably accurate prediction made by the co-founder of Intel about the pace of technological change. The prediction has driven research strategy and commercial success at Intel. At the same time however, Intel has made strategic mistakes; these issues...

450 495 383
Jun 2015

Smart Cities: Cisco%s quest for dominance of tomorrow%s cities

30 pages • By MarketLine

Introduction The term 'smart city' has become something of a buzz phrase recently, particularly in the technology industry, but what exactly are smart cities? How can they be defined? Can they even be defined at all? One company that is keen to bolster demand and enthusiasm for such projects is Cisco, which has a lot to gain...

450 495 383
Jun 2015

IKEA Group: Profitable growth through diversity

26 pages • By MarketLine

Introduction IKEA is one of the world's most renowned and successful retailers, as well as a leader in its field of furniture and homewares. Central to this success has been the company's ability to diversify and expand, both geographically and in terms of its product offering, while maintaining a firm handle on costs. Features...

450 495 383
Apr 2015

Cheap but no longer nasty: Evolution at Ryanair

17 pages • By MarketLine

Introduction Ryanair has grown from humble origins to offer more than 1,400 short-haul flights per day, combined with often controversial customer service practices. However the announcement of the 'Always Getting Better' program in 2014 marked an apparent change in direction. This case study examines the motivations and implications...

450 495 383
Apr 2015

Under Armour, Inc.: High growth company with a bright future

33 pages • By MarketLine

Introduction Under Armour has grown to become a $3bn business, generating significant profits in the process. However, the company does face a number of challenges. Its origins as a supplier of performance apparel continue to be seen, as the company exhibits an ongoing overreliance on apparel, a segment that accounts for almost...

450 495 383
Mar 2015

Vodafone Group Plc: Unified telecommunication strategies in the European market

30 pages • By MarketLine

Introduction Vodafone holds the second-largest share by volume in the global wireless telecommunications market. While this strong standing has served the company well in recent years, a declining European wireless market has forced the company to reassess its strategy in order to reduce its overreliance on its core mobile business,...

450 495 383
Mar 2015

Valve Corporation: Does flat management have a half-life?

24 pages • By MarketLine

Introduction This case study explores Valve Corporation, an entertainment software provider. It assesses the products, the flat management structure (anarcho-syndicalism in a political economic context), the benefits and costs of such a structure, and whether it has lessons for firms elsewhere in the economy. Features...

450 495 383
Feb 2015