14 reports

Introduction With an offering ranging from facial care to body care, Avène is dedicated to sensitive skin with featured ingredient Avène thermal spring water, which has been used for treating problematic skin since the 18th century. Since being launched in 1990, it has become one of the bestselling derma-cosmetic brands in the...

Introduction In 2012, Jovo "The Youth's Little Liquor" was released to market in second- and third-tier cities in China. The baijiu drink has achieved success and although the spirit traditionally appeals to older consumers, it has seen success among millennials thanks to youthful branding that is promoted via product packaging. Features...

Introduction In 2012, Starbucks acquired San Francisco based La Boulange as it sought a credible entry route to the artisanal market. However, just two years later, there were signs that the acquisition was not going as planned with Starbucks concerned about low consumer appetite for the La Boulange branded products available...

Introduction A cat litter with half the weight of regular cat litters, Purina Tidy Cats LightWeight promises the same performance as traditional cat litters on the market, but with less weight, making it easier for pet owners to carry and use the product. It also features a double handle for easy grabbing and pouring, which highlights...

Introduction Since it was founded in 1980, Amgen has established itself as a leading global biotechnology company and built increasingly strong human therapeutics brands as well as state of the art manufacturing facilities. This case study analyses the company's recent financial performance, evaluates the strategies that have...

Introduction Demand for products that could replace a spa visit or even cosmetic surgery inspires advanced skincare launches that come with additional beauty tools or are following current beauty crazes. The release of Yonelle's new product, which combines a premium feel with the benefits of at-home use, exemplifies an important...

Introduction Gallagher is now the fifth largest in the UK in terms of brokerage, marking a distinct change in the industry hierarchy. The group has attained much of its success from the businesses it has bought and has been able to access a new variety of products and markets. Having made significant investments in the UK and...

Introduction According to Verdict Financial's 2013?14 Financial Services Consumer Insight (FSCI) Survey, one fifth of global mass affluent investors are self-directed, meaning they do not seek professional advice on their investments. Fidelity targets this market with its Wealth Service proposition, aimed at those with more than...

Introduction HSBC focuses its marketing on establishing itself as the bank for the international and entrepreneurial consumer. It has developed its offering with this in mind. This case study considers HSBC’s Advance offering, looking at how it is positioned within the UK market. Features and benefits * Understand...

Introduction The Hiscox brand carries with it a strong sense of superior customer service, focused products, and specialist underwriting. Through the research undertaken for this analysis we have identified the following areas as being key to Hiscox’s ongoing success: diversity, specialism, superior customer service and innovation. Features...

Introduction AMEX markets itself as a high-quality payment service brand, providing a bespoke experience to customers who meet its criteria. With a range of loyalty programs available on cards with premium price tags, AMEX is not only a brand that customers in the mass affluent category can use as a status symbol, it also has...

Introduction A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marston’s has responded, as well as comparing that with the approach taken by their rivals. This will help explain one approach to growing a business...

Introduction ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in excess of £975.5m ($1,612.1m) and net income of over £36.9m ($61m). The company...

Introduction Following another financial year of growth and record revenues, this case study explores Nike's current status as the world's premier sportswear manufacturer. It assesses the company's current strengths and weaknesses, and analyzes the current and potential opportunities and threats which face the company which may...