70 reports

  • WRITING INSTRUMENTS IN UKRAINE - CATEGORY ANALYSIS
  • LIST OF CONTENTS AND TABLES

Writing instruments are deemed important by many Ukrainians, especially those with schoolchildren in their families. As a result, the category declined less sharply than other personal accessories during the crisis of 2014 and 2015, posting positive sales dynamics thereafter. In 2018, writing instruments was noted for positive growth rates...

  • Office Supply
  • Writing Instrument
  • Ukraine
  • Demand
  • Trade
  • WRITING INSTRUMENTS IN INDIA - CATEGORY ANALYSIS
  • July 2018

The increasing sales of writing instruments were complimented by the growing number of schoolchildren coupled with rising dual incomes of households. With an increasing number of children attending school, there is growing demand for writing instruments such as pens, pencils and colouring instruments. Supported by government initiatives, the...

  • Office Supply
  • Writing Instrument
  • India
  • Demand
  • July 2018
  • Passport 8

Despite the rising adoption of digital devices, writing instruments is set to witness steady growth over the years. Adult colouring books remain popular stress relievers among UK consumers. The fountain pen regained ground in 2017 and 2018 as a popular gift item among young adult consumers. Demand for vintage designs of fountain pens led industry...

  • Office Supply
  • Writing Instrument
  • United Kingdom
  • Demand
  • WRITING INSTRUMENTS IN SOUTH AFRICA - CATEGORY ANALYSIS
  • TRENDS

Over the forecast period, volume and value sales of writing instruments are set to continue decreasing at constant 2018 prices. Demand for writing instruments is already mature and with the use of digital communication technologies gaining traction in schools and workplaces, there is no room for further growth in demand for writing instruments....

  • Office Supply
  • Writing Instrument
  • South Africa
  • Demand
  • Coloring and writing instruments - Market size and forecast 2017-2022
  • The structure of the market in focus

About Writing and Marking Instruments Writing and Marking instruments being covered in this report are pens, pencils, coloring and writing instruments, markers and highlighters, and writing accessories. Technavio’s analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.95% during...

  • Office Supply
  • Writing Instrument
  • World
  • Forecast
  • Newell Rubbermaid Inc.
  • Global school stationery supplies market by writing instruments ($ billions)
  • Global school stationery supplies market segmentation by product 2015-2020 ($ billions)

About the School Stationery Supplies Market The demand for school stationery supplies grows in line with developments in the economy such as GDP per capita, education spend, and employment rate; lifestyle changes; innovations in technology; and seasonal and cyclic trends. The economic recession of 2008-2009 drastically reduced the...

  • Writing Instrument
  • World
  • Supply
  • Kokuyo Camlin Limited
  • Newell Rubbermaid Inc.

Global Writing and Marking Instruments Industry WRITING AND MARKING INSTRUMENTS MCP-## A GLOBAL STRATEGIC BUSINESS REPORT CONTENTS ##.

  • Writing Instrument
  • APAC
  • Japan
  • World
  • Trade
  • A. T. Cross Company
  • Product segmentation

About Luxury Pen High-end luxury pens are available as standard pens, special edition, and limited editions, with fountain pens being the most popular variants. Luxury pens are high-priced pens, that range from at mid-$100 and can go up to tens of thousands of dollars.Many vendors in the market offer luxury pens as standard order...

  • Writing Instrument
  • World
  • A. T. CROSS Company
  • C. Josef Lamy GmbH
  • Newell Rubbermaid Inc.

MARKET ##.

  • Writing Instrument
  • APAC
  • Japan
  • World
  • Supply
  • HERLITZ ROMANIA SRL
  • Passport 2

Herlitz Romania is expected to face challenges in the forecast period, with a strong reliance on school sales leaving the company vulnerable to the impact of population ageing. The company may thus increasingly target adults in the forecast period, following on from the launch of its adult colouring collection towards the end of the review...

  • Writing Instrument
  • Romania
  • Demand
  • Forecast
  • Herlitz AG
  • FAROOK INTERNATIONAL STATIONERY

Founded in Dubai in 1980, Farook International Stationery, a privately-owned family company, is expected to continue to expand its outlet network slowly, but steadily in the forecast period; it will also push for wider distribution reach via third party retailers. Euromonitor International Local Company Profiles are a concise set of...

  • Writing Instrument
  • United Arab Emirates
  • Demand
  • Forecast
  • Supply
  • interviews
  • COMPETITIVE POSITIONING

Nan Mee Co Ltd is expected to continue to target a mass group of consumers by focusing on writing instruments, art materials and office supplies. The company manages a list of brands in its portfolio including Horse, Silpakorn, Max, Arrow, Wichitrong and Nan Mee. It is likely to see active marketing activities and campaigns launched...

  • Office Supply
  • Writing Instrument
  • Thailand
  • Supply
  • Summary 2
  • AW FABER-CASTELL ARGENTINA SA

The company aims to maintain its leading position in writing instruments through a brand positioning strategy bringing it closer to consumers throughout their lifetime and educating them about sustainable manufacturing processes in order to continuously build emotional bridges with its audience. Faber-Castell aims to be perceived as a leader...

  • Office Supply
  • Writing Instrument
  • Argentina
  • Market Description
  • Supply
  • Writing Instruments: Leading Global Players by Value Share 2014 and Ranking 2010-2014
  • Key company facts

Faber-Castell AG, a German-based pencil producer founded in 1761, has expanded into new international markets and other writing instruments categories for further growth. Currently, it faces significant challenges from the rise in use of electronic media for writing, painting and drawing. However, an unexpected boom in adult colouring books...

  • Writing Instrument
  • China
  • World
  • Demand
  • Faber-Castell AG
  • KEY FACTS
  • Summary 3

Over the forecast period Adel Kalemcilik aims to increase its production and gain a higher share in writing instruments. To this end, the company moved its operations to its new 36,000 sq m manufacturing plant in Kocaeli, Cayirova in March 2016. Euromonitor International Local Company Profiles are a concise set of briefings detailing...

  • Office Supply
  • Writing Instrument
  • Turkey
  • Market Description
  • AURORA SRL

Aurora is a specialist manufacturer of luxury writing instruments, holding a niche position within luxury personal accessories in Italy.

  • Office Supply
  • Writing Instrument
  • Italy
  • Forecast
  • Trade

(India) ##.

  • Writing Instrument
  • India
  • World
  • Market Shares
  • Supply
  • PILOT CORP

Pilot is expected to strengthen its presence across more categories within writing instruments, since it is already a leader in pens. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive...

  • Office Supply
  • Writing Instrument
  • Philippines
  • Demand
  • Forecast
  • Main Activities
  • Products & Services

Abstract Stationery and Office Supplies Manufacturing in ChinaThe Stationery and Office Supply Manufacturing industry manufactures stationery, writing instruments, teaching materials, inks and other stationery and office supplies. Manufacturers of the following products are not included in this industry: pen-knives,...

  • Office Supply
  • Writing Instrument
  • China
  • Supply
  • FABER-CASTELL INTERNATIONAL INDONESIA PT

Faber-Castell emerged in Indonesia in the early 1990s by establishing a pencil factory (AW Faber-Castell Indonesia PT). In Indonesia, Faber-Castell began serious work on its distribution and marketing in 1999, activities that were previously undertaken by a local company called Faberindo Perkasa PT, and in 2005 all operational activities began...

  • Non-Store Retail
  • Office Supply
  • Writing Instrument
  • Indonesia
  • Demand
  • COMPETITIVE POSITIONING
  • HOSHAN PAN GULF LTD

Founded in the United Arab Emirates in 1987, Hoshan Pan Gulf is expected to continue to invest heavily in marketing its range of brands in the forecast period. Online marketing is set to move more to the fore, as a growing number of consumers in the United Arab Emirates gain internet access. Euromonitor International Local Company Profiles...

  • Office Supply
  • Writing Instrument
  • United Arab Emirates
  • Market Competition
  • COMPETITIVE POSITIONING
  • PILOT PEN (S) PTE LTD

Pilot Pen operates as a subsidiary of Pilot Corp and was established in 1985. The company specialises in writing instruments, offering a wide array of products, including highlighters, markers, pens and mechanical pencils and is expected to expand its product range within writing instruments to maintain its leading positon. Euromonitor...

  • Office Supply
  • Writing Instrument
  • Singapore
  • Demand
  • Facebook, Inc.
  • Passport 2
  • FABER-CASTELL AG

With regard to the strategic direction, Faber-Castell intends to focus on its brand essentials. By relying on its vast experience, Faber-Castell aims to build on its competitive advantage by maintaining its “best-in-class” aspiration. As such, the company plans to continuously introduce innovative high-quality products to maximise customer...

  • Office Supply
  • Writing Instrument
  • Germany
  • Supply
  • Faber-Castell AG
  • AW FABER-CASTELL SCHWEIZ AG

Faber-Castell Schweiz AG follows the strategic direction of its parent company and focuses on launching innovative items and targets new consumer groups to expand the market potential for its products. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company....

  • Office Supply
  • Writing Instrument
  • Switzerland
  • Faber-Castell AG
  • The company also positions itself as a company for mass products, which makes them more accessible to consumers.
  • HINDUSTAN PENCILS LTD

The company is the leading manufacturer of pencils in India, focusing on manufacturing and marketing quality products, at affordable prices. The company aims to achieve international standards by constant improvements in its product quality. Euromonitor International Local Company Profiles are a concise set of briefings...

  • Office Supply
  • Writing Instrument
  • India
  • Forecast
  • Hindustan Pencils Ltd.
  • Luxury portable consumer electronics
  • Passport 2

The company is expected to remain a leading player in luxury writing instruments. Through its extensive and well-known writing instruments brand, Cross, the company is seen to appeal to an even bigger consumer base, as more middle-income consumers and young professionals increase in population, and to grow bigger in the forecast period. With...

  • Luxury Goods
  • Writing Instrument
  • Philippines
  • Demand
  • A. T. CROSS Company

(USA) ##.

  • Writing Instrument
  • United Kingdom
  • United States
  • World
  • Market Shares
  • Products and services segmentation (2018)
  • PRODUCTS & SERVICES CONTINUED

This segment primarily designs, manufactures, sources and distributes markers, highlighters, pens, pencils, art and office organization products, fine writing instruments and accessories.

  • Writing Instrument
  • United States
  • ACCO Brands Corporation
  • Crayola LLC
  • Newell Rubbermaid Inc.
  • PILOT PEN CO (HK) LTD

Pilot Pen Co (HK) is expected to focus on product innovations that feature technology improvements, such as convenience in usage and a smoother writing experience. This is intended to strengthen its leadership in writing instruments by leveraging its reputation for high-quality and advanced products. Euromonitor International Local...

  • Office Supply
  • Writing Instrument
  • China
  • Forecast
  • STAEDTLER ESPAÑOLA SA

After launching its premium range in Spain the company will concentrate its efforts on enlarging its consumer base. For this purpose and focusing on adult consumers, the company is promoting the anti-stress benefits of colouring and is working with Johanna Basford, the creator of bestselling adult colouring books. Euromonitor International...

  • Office Supply
  • Writing Instrument
  • Spain
  • Demand
  • Staedtler Iberia SA