67 reports

  • WRITING INSTRUMENTS IN SINGAPORE - CATEGORY ANALYSIS
  • WRITING INSTRUMENTS IN SINGAPORE - COMPANY PROFILES

Fashion stationery retailers such as Smiggle, Typo and Kikki.k gained popularity among consumers over the review period due to their offering of unique and innovative designed stationery. Moreover, parenting websites such as Honey Kids also recommended consumers to purchase stationery from these stores, thus influencing their...

  • Office Supply
  • Writing Instrument
  • Singapore
  • Demand
  • July 2017
  • Passport 9

In 2017, a slowdown in demand, an increased dependence on technology and environmental concerns limited usage and dependency on writing instruments. The frequency of purchases slowed as consumers, children and adults increased their use of smartphones, iPads/tablets and laptops. For mass writing instrument companies, sales were more dependent...

  • Writing Instrument
  • United Arab Emirates
  • Demand
  • WRITING INSTRUMENTS IN GERMANY - COMPANY PROFILES
  • WRITING INSTRUMENTS IN GERMANY - CATEGORY ANALYSIS

As digitisation becomes increasingly prevalent in everyday life, German consumers largely approve of new time-saving and convenient innovations and products. However, digital innovations and new devices are not well received or immediately adopted in every product category. Although there were numerous digital innovations within writing instruments...

  • Writing Instrument
  • Germany
  • Demand
  • Forecast
  • WRITING INSTRUMENTS IN JAPAN - CATEGORY ANALYSIS
  • PROSPECTS

Writing instruments in Japan remains strong, with it seeing current value growth of 2% in 2017. Despite the declining population and increasing penetration of digital devices, Japanese consumers continued to show a strong interest in writing instruments, which many feel attached to as personal items and hence seek high quality products. After...

  • Office Supply
  • Writing Instrument
  • Japan
  • Demand
  • Global school stationery supplies market by writing instruments ($ billions)
  • Global school stationery supplies market segmentation by product 2015-2020 ($ billions)

About the School Stationery Supplies Market The demand for school stationery supplies grows in line with developments in the economy such as GDP per capita, education spend, and employment rate; lifestyle changes; innovations in technology; and seasonal and cyclic trends. The economic recession of 2008-2009 drastically reduced the...

  • Writing Instrument
  • World
  • Supply
  • Kokuyo Camlin Limited
  • Newell Rubbermaid Inc.
  • Global coloring writing instruments market 2016-2021 ($ billions)
  • Market Participants

About Writing and Marking Instruments Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material,...

  • Writing Instrument
  • World
  • Forecast
  • Faber-Castell AG
  • Newell Rubbermaid Inc.
  • Product segmentation
  • A. T. Cross Company

About Luxury Pen High-end luxury pens are available as standard pens, special edition, and limited editions, with fountain pens being the most popular variants. Luxury pens are high-priced pens, that range from at mid-$100 and can go up to tens of thousands of dollars.Many vendors in the market offer luxury pens as standard order...

  • Writing Instrument
  • World
  • A. T. CROSS Company
  • C. Josef Lamy GmbH
  • Newell Rubbermaid Inc.

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  • Writing Instrument
  • APAC
  • Japan
  • World
  • Supply

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  • Writing Instrument
  • APAC
  • Japan
  • World
  • Demand
  • Writing Instruments: Leading Global Players by Value Share 2014 and Ranking 2010-2014
  • Key company facts

Faber-Castell AG, a German-based pencil producer founded in 1761, has expanded into new international markets and other writing instruments categories for further growth. Currently, it faces significant challenges from the rise in use of electronic media for writing, painting and drawing. However, an unexpected boom in adult colouring books...

  • Writing Instrument
  • China
  • World
  • Demand
  • Faber-Castell AG
  • HERLITZ ROMANIA SRL
  • Passport 2

Herlitz Romania is expected to face challenges in the forecast period, with a strong reliance on school sales leaving the company vulnerable to the impact of population ageing. The company may thus increasingly target adults in the forecast period, following on from the launch of its adult colouring collection towards the end of the review...

  • Writing Instrument
  • Romania
  • Demand
  • Forecast
  • Herlitz AG
  • FAROOK INTERNATIONAL STATIONERY

Founded in Dubai in 1980, Farook International Stationery, a privately-owned family company, is expected to continue to expand its outlet network slowly, but steadily in the forecast period; it will also push for wider distribution reach via third party retailers. Euromonitor International Local Company Profiles are a concise set of...

  • Writing Instrument
  • United Arab Emirates
  • Demand
  • Forecast
  • Supply
  • interviews
  • COMPETITIVE POSITIONING

Nan Mee Co Ltd is expected to continue to target a mass group of consumers by focusing on writing instruments, art materials and office supplies. The company manages a list of brands in its portfolio including Horse, Silpakorn, Max, Arrow, Wichitrong and Nan Mee. It is likely to see active marketing activities and campaigns launched...

  • Office Supply
  • Writing Instrument
  • Thailand
  • Supply
  • Summary 2
  • AW FABER-CASTELL ARGENTINA SA

The company aims to maintain its leading position in writing instruments through a brand positioning strategy bringing it closer to consumers throughout their lifetime and educating them about sustainable manufacturing processes in order to continuously build emotional bridges with its audience. Faber-Castell aims to be perceived as a leader...

  • Office Supply
  • Writing Instrument
  • Argentina
  • Market Description
  • Supply

(India) ##.

  • Writing Instrument
  • India
  • World
  • Market Shares
  • Supply
  • KEY FACTS
  • Summary 3

Over the forecast period Adel Kalemcilik aims to increase its production and gain a higher share in writing instruments. To this end, the company moved its operations to its new 36,000 sq m manufacturing plant in Kocaeli, Cayirova in March 2016. Euromonitor International Local Company Profiles are a concise set of briefings detailing...

  • Office Supply
  • Writing Instrument
  • Turkey
  • Market Description
  • AURORA SRL

Aurora is a specialist manufacturer of luxury writing instruments, holding a niche position within luxury personal accessories in Italy.

  • Office Supply
  • Writing Instrument
  • Italy
  • Forecast
  • Trade
  • PILOT CORP

Pilot is expected to strengthen its presence across more categories within writing instruments, since it is already a leader in pens. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive...

  • Office Supply
  • Writing Instrument
  • Philippines
  • Demand
  • Forecast
  • FABER-CASTELL INTERNATIONAL INDONESIA PT

Faber-Castell emerged in Indonesia in the early 1990s by establishing a pencil factory (AW Faber-Castell Indonesia PT). In Indonesia, Faber-Castell began serious work on its distribution and marketing in 1999, activities that were previously undertaken by a local company called Faberindo Perkasa PT, and in 2005 all operational activities began...

  • Non-Store Retail
  • Office Supply
  • Writing Instrument
  • Indonesia
  • Demand
  • Main Activities
  • Products & Services

Abstract Stationery and Office Supplies Manufacturing in ChinaThe Stationery and Office Supply Manufacturing industry manufactures stationery, writing instruments, teaching materials, inks and other stationery and office supplies. Manufacturers of the following products are not included in this industry: pen-knives,...

  • Office Supply
  • Writing Instrument
  • China
  • Supply

(USA) ##.

  • Writing Instrument
  • United Kingdom
  • United States
  • World
  • Market Shares
  • COMPETITIVE POSITIONING
  • HOSHAN PAN GULF LTD

Founded in the United Arab Emirates in 1987, Hoshan Pan Gulf is expected to continue to invest heavily in marketing its range of brands in the forecast period. Online marketing is set to move more to the fore, as a growing number of consumers in the United Arab Emirates gain internet access. Euromonitor International Local Company Profiles...

  • Office Supply
  • Writing Instrument
  • United Arab Emirates
  • Market Competition
  • COMPETITIVE POSITIONING
  • PILOT PEN (S) PTE LTD

Pilot Pen operates as a subsidiary of Pilot Corp and was established in 1985. The company specialises in writing instruments, offering a wide array of products, including highlighters, markers, pens and mechanical pencils and is expected to expand its product range within writing instruments to maintain its leading positon. Euromonitor...

  • Office Supply
  • Writing Instrument
  • Singapore
  • Demand
  • Facebook, Inc.
  • Passport 2
  • FABER-CASTELL AG

With regard to the strategic direction, Faber-Castell intends to focus on its brand essentials. By relying on its vast experience, Faber-Castell aims to build on its competitive advantage by maintaining its “best-in-class” aspiration. As such, the company plans to continuously introduce innovative high-quality products to maximise customer...

  • Office Supply
  • Writing Instrument
  • Germany
  • Supply
  • Faber-Castell AG
  • AW FABER-CASTELL SCHWEIZ AG

Faber-Castell Schweiz AG follows the strategic direction of its parent company and focuses on launching innovative items and targets new consumer groups to expand the market potential for its products. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company....

  • Office Supply
  • Writing Instrument
  • Switzerland
  • Faber-Castell AG
  • The company also positions itself as a company for mass products, which makes them more accessible to consumers.
  • HINDUSTAN PENCILS LTD

The company is the leading manufacturer of pencils in India, focusing on manufacturing and marketing quality products, at affordable prices. The company aims to achieve international standards by constant improvements in its product quality. Euromonitor International Local Company Profiles are a concise set of briefings...

  • Office Supply
  • Writing Instrument
  • India
  • Forecast
  • Hindustan Pencils Ltd.
  • Luxury portable consumer electronics
  • Passport 2

The company is expected to remain a leading player in luxury writing instruments. Through its extensive and well-known writing instruments brand, Cross, the company is seen to appeal to an even bigger consumer base, as more middle-income consumers and young professionals increase in population, and to grow bigger in the forecast period. With...

  • Luxury Goods
  • Writing Instrument
  • Philippines
  • Demand
  • A. T. CROSS Company
  • KEY FACTS
  • interviews

In the face of changing consumer preferences due to increasing penetration of electronic devices, DHA Siamwalla Ltd sought to differentiate its brand from those of other players in writing instruments. The company rebranded and modernised its products and packaging and sought opportunities in specific categories. Its key brands are Masterart,...

  • Office Supply
  • Writing Instrument
  • Thailand
  • Demand
  • Trade
  • STAEDTLER ESPAÑOLA SA

After launching its premium range in Spain the company will concentrate its efforts on enlarging its consumer base. For this purpose and focusing on adult consumers, the company is promoting the anti-stress benefits of colouring and is working with Johanna Basford, the creator of bestselling adult colouring books. Euromonitor International...

  • Office Supply
  • Writing Instrument
  • Spain
  • Demand
  • Staedtler Iberia SA
  • PILOT PEN CO (HK) LTD

Pilot Pen Co (HK) is expected to focus on product innovations that feature technology improvements, such as convenience in usage and a smoother writing experience. This is intended to strengthen its leadership in writing instruments by leveraging its reputation for high-quality and advanced products. Euromonitor International Local...

  • Office Supply
  • Writing Instrument
  • China
  • Forecast