1 report

  • MOBILE APPLICATIONS: MOST APPS PROVIDE TRACKER AND REMINDER FEATURES, WITH DISEASE INFORMATION AND PHYSICIAN LOCATOR TOOLS LACKING OVERALL
  • CHANNEL STRENGTH OVERALL: ABBVIE HAS THE MOST SUCCESSFUL DIGITAL PRESENCE IN RA, COMBINING STRONG BRANDED AND UNBRANDED ACTIVITY WITH A RICHLY-FEATURED MOBILE APP

In the US, AbbVie updated its multi-condition Complete MOBILE APP AND JANSSEN LAUNCHED A NEW CARE##TODAY MOBILE APP; IN EUCAN, ROCHE / CHUGAI LAUNCHED A NEW TRACKING APP IN FRANCE TO SUPPORT AN EXISTING UNBRANDED RA CAMPAIGN LIMITED ACTIVITY IN THE US

  • Application
  • Mobile Application
  • Social Network
  • United States
  • Roche Group