About 100 reports

  • Global margarine market by geography
  • Global margarine market by product

About Margarine Margarine is a non-dairy product that was introduced as a substitute for butter. The major ingredients used in manufacturing margarine are vegetable oils and water. Margarine is produced by the emulsification of vegetable oil and water, which is further processed to achieve the perfect texture. The market...

  • Margarine
  • Bunge Limited
  • ConAgra Foods, Inc.
  • NMGK Group
  • Unilever PLC
  • Margarine
  • Margarine

Market Insights The global margarine market is estimated at USD 2.33 billion in 2015. Demand for margarine products as an alternative to natural butter is rising, more so due to the increasing use in the food industry. Margarine products are adopted rapidly in developing and developed countries. Currently, margarine...

  • Margarine
  • Associated British Foods plc
  • Bunge Limited
  • ConAgra Foods, Inc.
  • Goodman Group
  • BUTTER AND MARGARINE IN THE US - CATEGORY ANALYSIS
  • November 2017

For decades, butter has been eyed suspiciously by the US health and scientific community, with consumers being warned about the dangers inherent in consuming a product containing such high levels of fat and cholesterol. Butter has been blamed for producing a plethora of negative health effects, and for decades its consumption has been linked...

  • Food
  • Margarine
  • United States
  • Demand
  • ConAgra Foods, Inc.
  • BUTTER AND MARGARINE IN JAPAN - CATEGORY ANALYSIS
  • September 2017

Butter and margarine continued to decline in Japan in 2017, by 4% in retail current value terms, to reach JPY83.9 billion, mainly due to the sharp decline of margarine and spreads. Margarine and spreads continued to post the worst decline in 2017, of 7% in retail current value terms, driven by the increasing popularity of premium bread in...

  • Margarine
  • Japan
  • Demand
  • Forecast
  • Meiji Co., Ltd.
  • BUTTER AND MARGARINE IN ROMANIA - CATEGORY ANALYSIS
  • November 2017

The performance of butter and margarine in 2017 can be seen as the result of the improvement of purchasing power, followed by a change in consumption from margarine to butter. In fact, margarine and butter each have different elasticity of demand and can be considered as complementary products although they meet the same demand for consumption...

  • Margarine
  • Packaged Food
  • Romania
  • Demand
  • Albalact SA
  • BUTTER AND MARGARINE IN CANADA - CATEGORY ANALYSIS
  • September 2017

Butter and margarine, including butter, cooking fats, and margarine and spreads, continued its performance from the previous year, with 1% retail volume growth and a decline of 1% in current value terms to reach 205,000 tonnes and CAD1.3 billion in 2017. Euromonitor International’s Butter and Margarine in Canada report offers a comprehensive...

  • Margarine
  • Processed Food
  • Canada
  • Demand
  • BUTTER AND MARGARINE IN CANADA - CATEGORY ANALYSIS
  • September 2017

Butter and margarine, including butter, cooking fats, and margarine and spreads, continued its performance from the previous year, with 1% retail volume growth and a decline of 1% in current value terms to reach 205,000 tonnes and CAD1.3 billion in 2017. Euromonitor International’s Butter and Margarine in Canada report offers a comprehensive...

  • Margarine
  • Processed Food
  • Canada
  • Demand
  • BUTTER AND MARGARINE IN FRANCE - CATEGORY ANALYSIS
  • September 2017

Butter and margarine registered heterogeneous development given that this family of products are viewed as strong substitutes for each other. On the one hand, butter became more popular over the review period, with consumers being positive about its authentic taste which is associated with pleasure. In the meantime manufacturers largely contributed...

  • Margarine
  • Processed Food
  • France
  • Demand
  • BUTTER AND MARGARINE IN AZERBAIJAN - CATEGORY ANALYSIS
  • September 2017

Butter and margarine is traditionally popular in Azerbaijan, being consumed as a cooking ingredient as well as separately on toast and baked goods as a spread. Butter and margarine is mature in Azerbaijan, but continued to register steady growth in 2017 thanks to improvement in the economy. Euromonitor International’s Butter and Margarine...

  • Food
  • Margarine
  • Packaged Food
  • Azerbaijan
  • Demand
  • BUTTER AND MARGARINE IN SINGAPORE - CATEGORY ANALYSIS
  • September 2017

Butter and margarine recorded 3% current value growth in Singapore in 2017. Growth was stable compared to the review period value CAGR as butter, the main driver in butter and margarine, remained a popular spread to accompany sliced bread or toast, a common local breakfast among Singaporeans. Euromonitor International’s Butter and Margarine...

  • Margarine
  • Packaged Food
  • Processed Food
  • Singapore
  • Demand
  • BUTTER AND MARGARINE IN VENEZUELA - CATEGORY ANALYSIS
  • September 2017

Availability of products remained unsteady, in particular for the margarine and spreads category because it continued to be under price regulation in 2017. Price adjustments occur in a discontinuous manner, so when final prices become obsolete due to the high inflation in Venezuela, manufacturers halt production and the product disappears...

  • Margarine
  • Processed Food
  • Venezuela
  • Demand
  • BUTTER AND MARGARINE IN ESTONIA - CATEGORY ANALYSIS
  • September 2017

Consumers are increasingly looking at the label and preferring products with natural ingredients. Manufacturers have recognised this preference and are packaging margarine and margarine mixes similarly to natural butter. The number of artificial ingredients being used is also decreasing and marketing is focused on the health benefits of the...

  • Margarine
  • Packaged Food
  • Processed Food
  • Estonia
  • Demand
  • September 2017
  • Sales of Butter and Margarine by Category: % Volume Growth 2012-2017

Butter and margarine continues to be adversely influenced by the health and wellness trend in Ukraine, which is driving many people to eat healthier and engage more in sports activities. In line with this, many people are reducing their calorie and fat intake, which has had a directly negative impact on the category. Euromonitor International’s...

  • Margarine
  • Processed Food
  • Ukraine
  • Demand
  • BUTTER AND MARGARINE IN UZBEKISTAN - CATEGORY ANALYSIS
  • September 2017

As a result of the economic crisis, demand for butter and margarine declined slightly at the end of the review period. Nevertheless, broadened distribution and increased availability of margarine for competitive prices facilitated the shift from expensive butter to cheaper margarine, thus preventing any drastic drop in sales. Euromonitor...

  • Margarine
  • Processed Food
  • Uzbekistan
  • Demand
  • BUTTER AND MARGARINE IN AUSTRALIA - CATEGORY ANALYSIS
  • September 2017

The decline in butter and margarine was a result of consumers moving away from margarine due to negative perceptions over the way it is processed. Instead, consumers have embraced natural fats such as butter. In particular, margarine and spreads witnessed a 14% decline in current value terms in 2017 led by margarine. Although margarine continued...

  • Margarine
  • Australia
  • Demand
  • Goodman Fielder Limited
  • Murray Goulburn Co-operative Co.
  • BUTTER AND MARGARINE IN PERU - CATEGORY ANALYSIS
  • September 2017

Consumers are becoming more aware of ingredients and are looking for natural or lower calorie products. In this context, some Peruvians are switching from margarine to butter, which is made from milk. This is because there is a perception that margarine includes chemical ingredients. Euromonitor International’s Butter and Margarine...

  • Margarine
  • Packaged Food
  • Peru
  • Demand
  • Laive SA
  • BUTTER AND MARGARINE IN NEW ZEALAND - CATEGORY ANALYSIS
  • Sales of Butter and Margarine by Category: % Volume Growth 2012-2017

New Zealand is one of the world’s major dairy producing nations, and consumers in the country have a strong affinity towards dairy products like butter. However, historical health and wellness concerns over the fat content in butter, as well as convenience trends, have seen a shift in consumer preferences, with margarine and spreads holding...

  • Margarine
  • New Zealand
  • Demand
  • Fonterra Co-operative Group Limited
  • Progressive Enterprises Ltd
  • BUTTER AND MARGARINE IN EGYPT - CATEGORY ANALYSIS
  • August 2017

Butter and margarine recorded current retail value growth of 18% and retail volume growth of 2% in 2017. The limited growth in volume is a reflection of Egyptian consumers’ purchasing habits, which were strongly affected by the price increases and high inflation rate that occurred in 2017. Euromonitor International’s Butter and Margarine...

  • Food
  • Margarine
  • Egypt
  • Demand
  • Forecast
  • BUTTER AND MARGARINE IN POLAND - CATEGORY ANALYSIS
  • September 2017

Rising awareness of the benefits of butter and margarine helped to category to remain stable in both retail current value and volume terms in 2017. The importance of consuming “good” fats has been neglected for a long time in Poland, with this only recently having changed following the introduction of several margarine products with additional...

  • Margarine
  • Packaged Food
  • Processed Food
  • Poland
  • Demand
  • September 2017
  • Sales of Butter and Margarine by Category: % Volume Growth 2012-2017

Margarine and spreads saw dramatic decreases in retail volume sales towards the end of the review period, plummeting by 23% in 2015, 26% in 2016 and 16% in 2017. This was due to the fast-growing health trend, which encouraged consumers to choose less processed, more natural food. Although margarine is a popular ingredient in baking, it is...

  • Margarine
  • Israel
  • Demand
  • Shufersal Ltd
  • Tnuva Food Industries Ltd
  • BUTTER AND MARGARINE IN ALGERIA - CATEGORY ANALYSIS
  • BUTTER AND MARGARINE IN ALGERIA - COMPANY PROFILES

The growth of butter and margarine is directly linked to population growth. Indeed, as the population increases in Algeria so do sales of butter and margarine products which are very popular in all households and are considered as essential ingredients in Algerian cuisine and homemade meals. Indeed, butter and margarine is used in Algeria...

  • Margarine
  • Packaged Food
  • Processed Food
  • Algeria
  • Demand
  • BUTTER AND MARGARINE IN NIGERIA - CATEGORY ANALYSIS
  • August 2017

Butter and margarine performed well in 2017, with retail volume sales growing by 2% and current value sales by 13%. This was a marked improvement on 2016, when the category saw retail volume and current value sales decline by 27% and 4%, respectively, due to economic recession and the sharp price hikes that resulted from the depreciation of...

  • Margarine
  • Processed Food
  • Nigeria
  • Demand
  • Forecast
  • BUTTER AND MARGARINE IN THE PHILIPPINES - CATEGORY ANALYSIS
  • August 2017

Butter and margarine are mainly used as a spread in the Philippines. As such, demand is adversely affected by substitutes such as jams and nut spreads. Butter and margarine are also not widely used for cooking since they are expensive, such that vegetable and seed oil is more preferred by households. Cooking fats and spreadable oils, meanwhile,...

  • Food
  • Margarine
  • Processed Food
  • Philippines
  • Demand
  • BUTTER AND MARGARINE IN TURKEY - CATEGORY ANALYSIS
  • August 2017

The main factor affecting the development of butter and margarine in 2017 was rising health awareness in Turkey. This trend bolstered butter consumption, but had a negative impact on demand for margarine and spreads products, which many consumers perceive to be unhealthy. Some naturally healthy margarine and spreads products claiming to offer...

  • Margarine
  • Packaged Food
  • Turkey
  • Demand
  • Yildiz Holding
  • BUTTER AND MARGARINE IN SOUTH KOREA - CATEGORY ANALYSIS
  • August 2017

Butter and margarine increased by 4% in current value terms in 2017, which was thanks to strong current value growth of 5% for butter. Previously, South Korean consumers were not so familiar with using butter for cooking at home, with butter and margarine posting value sales of only KRW19.9 billion in current terms in 2011; however, the category...

  • Butter
  • Margarine
  • South Korea
  • Demand
  • Maeil Dairies Co Ltd
  • BUTTER AND MARGARINE IN THAILAND - CATEGORY ANALYSIS
  • August 2017

The government’s development and support programme for SMEs helped to stimulate sales growth for butter and margarine in 2017. Foodservice increased rapidly over the review period as a result of the imported coffee culture. Flourishing cafés and bakery shops were major drivers of Thailand’s economic growth. Therefore, the government invested...

  • Margarine
  • Packaged Food
  • Thailand
  • Demand
  • Unilever PLC
  • BUTTER AND MARGARINE IN SWITZERLAND - CATEGORY ANALYSIS
  • August 2017

Mainly due to extensive media coverage on the effects of an unhealthy diet, increasing awareness of the importance of healthy nutrition was witnessed in Switzerland throughout the review period. This development continued during 2017. As such, dairy products perceived as unhealthy suffered. As a result, more consumers reduced their consumption...

  • Margarine
  • Packaged Food
  • Switzerland
  • Demand
  • Unilever PLC
  • August 2017
  • Sales of Butter and Margarine by Category: % Volume Growth 2012-2017

Butter and margarine registered current retail value growth of 1% in 2017. In recent years the category’s performance was mixed as some consumers reduced their consumption of fat in general as they were concerned about health issues. However, over the last two or three years there was a turnaround in the general perception of fat. Consumers...

  • Margarine
  • Netherlands
  • Demand
  • Albert Heijn
  • Unilever PLC
  • BUTTER AND MARGARINE IN AUSTRIA - CATEGORY ANALYSIS
  • August 2017

In 2017, the category was strongly influenced by the ongoing health trend, as consumers pursue healthier nutrition and healthier living. Accordingly, many consumers in Austria are turning to vegan and vegetarian nutrition, and the number of products carrying the V-Label of European Vegetarian Union increased in Austria over the review period....

  • Margarine
  • Austria
  • Demand
  • Rewe International AG
  • Unilever PLC
  • BUTTER AND MARGARINE IN IRELAND - CATEGORY ANALYSIS
  • August 2017

Butter and margarine in Ireland experienced a decline of 1% in current value terms in 2017. There was a significant contrast in terms of the sales within the category, with butter seeing sales improve considerably, whereas margarine and spreads saw its sales drop. The shift in consumer preference back to butter had a significant impact on...

  • Margarine
  • Ireland
  • Demand
  • Kerry Group
  • Tesco PLC