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  • 7.3. Brand share analysis by category
  • 7.2. Brand share analysis by markets

Market analysis: Rum SOURCE: GLOBALDATA Light Rum is the largest category in both value and volume terms The Rum market is categorized into Dark Rum and Light Rum.

  • Bacardi Limited
  • Brown-Forman Corporation
  • Diageo plc
  • Ian Macleod Distillers Ltd
  • Marie Brizard Wine & Spirits group