2 reports

  • Category Definitions - Rum Market
  • 2.2 RUM VOLUME ANALYSIS, 2010-20

Rum (Spirits) Market in Venezuela - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary Rum is a spirit made from sugar cane. In the case of dark rum the drinks is characterized by the addition of caramel or by maturation in oak containers. In the case of light rum no colouring additives are present....

  • Rum
  • Venezuela
  • Market Segment
  • Market Size
  • Costco Wholesale Corporation
  • RON SANTA TERESA CA

Ron Santa Teresa will continue to focus on retaining consumers in standard rum and maintaining its production levels, as well as looking to capture upper-income consumers migrating from whiskies to premium and super-premium rum. In this regard, the company will continue to focus on direct new product development towards the high end of the...

  • Alcoholic Drink
  • Rum
  • Spirits
  • Venezuela
  • Demand