4 reports

  • Premium Rum
  • 07. Market Landscape

About Rum Rum is a distilled alcoholic drink and is prepared from sugarcane byproducts like molasses or directly from sugarcane juice by fermentation and distillation. Technavio’s analysts forecast the Global Rum Market to grow at a CAGR of 1.91% during the period 2018-2022. Covered in this report The...

  • Rum
  • Spirits
  • World
  • Market Size
  • Rum Market Trends in China
  • III. RUM MARKET TRENDS

This study focuses on China’s Rum market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial...

  • Rum
  • Spirits
  • China
  • Demand
  • Trade

Global Market Study on Rum: Consumer Desire to Experiment with Unique Flavors to Result in Migration Away from Mainstream Brands of Rum ##.

  • Alcoholic Drink
  • Rum
  • Spirits
  • World
  • Market Size
  • Challenging times in rum
  • Bacardi needs to find value in rum

Bacardi continues to suffer from too narrow a focus in both geographic and brand terms, leading to declines for many of its brands. Nevertheless with the acquisition of the Patron super-premium brand, the company is making strides certainly in broadening and premiumising its range, if not on its geographic spread. This profile will look at...

  • Rum
  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA
  • Suntory Holdings Limited