3 reports

  • Flavor Wheel: Dessert Vodka
  • Consumer preferences and innovation opportunities

Summary This report provides an understanding of the most appealing flavor types within the vodka category and outlines consumer preferences for individual flavors in this market. It highlights key opportunities for flavor innovation within the category by offering a "deep dive" into regional and demographic-specific nuances using...

  • Alcoholic Drink
  • Spirits
  • Vodka
  • World
  • Demand
  • Innovation Snapshot

AS spirit drink, UK Stepping into the world of novelty, this peanut butter Old Fashioned and jam combines bourbon whiskey with these innovative but " familiar flavors. "

  • Alcoholic Drink
  • Spirits
  • Whisky
  • World
  • Demand
  • Consumption of flavoured vodka, global and US, 2010-2012 ('000s nine-litre cases)
  • Where does flavoured vodka go from here?

With low entry costs, a relatively straightforward production process and plenty of raw material options available, few could not understand the eagerness of drinks producers around the world to focus their efforts on, or wave their wallets in, the vodka category. While the sector's origins may be the subject of fierce debate, vodka's appeal...

  • Spirits
  • United States
  • Bacardi Limited
  • Beam
  • Diageo plc