38 reports

  • Gatorade Sales in The US 2012-2017

The company competes with the brands One and Kero-Coco.

  • Sport Drink
  • World
  • Market Competition
  • PepsiCo, Inc.
  • Tropicana Products, Inc.
  • SPORTS DRINKS IN MALAYSIA - CATEGORY ANALYSIS

A trend which was starting to emerge in 2019 was smaller pack sizes for on-the-go consumption, such as coconut water from Karta and bottled water from Spritzer.

  • Beverage
  • Sport Drink
  • Malaysia
  • Trade
  • Fraser & Neave Holdings Bhd
  • FORECAST PROJECTIONS
  • REGIONAL OVERVIEW

From a smaller base, coconut and other plant waters posted a ##% CAGR between 2013 and 2018.

  • Sport Drink
  • Spain
  • Western Europe
  • Demand
  • Forecast
  • Plethora of New Launches Focus on Health and Wellness, Added Value

Recovery drinks is also one of the most promising areas in sports drinks.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Finland
  • Trade

Coconut water will remain important to the brand moving forward.

  • Sport Drink
  • Coca-Cola Company
  • Danone SA
  • PepsiCo, Inc.
  • Tropicana Products, Inc.

In addition, coconut and other plant waters continued to record strong growth due to the health positioning of this category.

  • Beverage
  • Sport Drink
  • Australia
  • Trade
  • Coca-Cola Amatil Limited
  • SPORTS DRINKS IN IRELAND - CATEGORY ANALYSIS

One of the biggest problems is with plastic packaging, particularly in the case of bottled water.

  • Sport Drink
  • Ireland
  • Demand
  • Trade
  • Britvic plc

Naturally health offerings, such as coconut and other plant waters, will benefit from their health positioning, boosting value sales over the forecast period.

  • Soft Drink
  • Sport Drink
  • Bolivia
  • Demand
  • Trade
  • Healthy Living Trend Curbs Demand for Sports Drinks

Together, these factors led many people to limit their consumption of sports drinks, while others opted to avoid the category altogether in favour of healthier alternatives with similar hydration properties, such as coconut water.

  • Soft Drink
  • Sport Drink
  • Thailand
  • Demand
  • Trade
  • Sports Drinks Needs To Innovate in Flavour To Attract and Interest A Broader Range of Consumers

Across the globe, manufacturers are investing in new flavours of sports drinks - for example, coconut flavoured Powerade in Mexico, high protein coconut water with pineapple from CocoPro in the UK, and Roar Organic cucumber watermelon in Canada.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Switzerland
  • Trade

BioSteel is one such example and was created by a former professional athlete and is now being distributed in some national retail chains.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Canada
  • Trade
  • REGIONAL OVERVIEW

In terms of ##-year elasticity, with every ##% increase in income, volume demand for sports drinks is set to grow by ##. ##% CAGR.

  • Sport Drink
  • APAC
  • China
  • Japan
  • Demand

Coca-Cola introduced a new sugar-free coconut flavoured Sprite in mid-2019.

  • Beverage
  • Soft Drink
  • Sport Drink
  • China
  • Trade
  • Players Focus on Specific Benefits To Resist Array of Competitors

The company has also released new Powerade ION## with coconut water, which adds a new flavour to the portfolio.

  • Beverage
  • Cola
  • Sport Drink
  • Mexico
  • Trade

Coconut and other plant waters can also benefit from the health and wellness trend thanks to its natural functional proprieties.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Germany
  • Trade
  • Product Innovation Focuses on Premiumisation, New Flavour Offerings and Natural Ingredients

Natural ingredients such as guava, starfruit and lime, passionfruit, and acerola berry have been well received, and in 2019, aloe-based juices became more popular, as did coconut waters.

  • Soft Drink
  • Sport Drink
  • Dominican Republic
  • Trade
  • Bepensa Dominicana SA
  • Sports Drink Sales Recover After Period of Decline

At the same time, it would likely continue to face competition from other categories such as coconut water and functional bottled water, both of which are also geared towards hydration purposes.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Singapore
  • Trade

Discounter Aldi has one of the cheapest isotonic drinks.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Hungary
  • Trade

One of the growth drivers in soft drinks is certainly bottled water.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Austria
  • Trade

The retailer uses these events to promote one of the sports drinks brands that it offers in its stores, Nutrend ISODRINX.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Lithuania
  • Trade

Flavour is also a focus of manufacturers outside the major categories, as in RTD coffee, where Paulig Coffee added caramel popcorn and coconut latte (vegan) varieties to its assortment in 2019.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Latvia
  • Trade

Creating original fruit combinations is also a strategy increasingly utilised, for example tropical coconut and blueberry (Red Bull), or unusual flavours (cucumber in the case of Dash Water).

  • Beverage
  • Soft Drink
  • Sport Drink
  • Belgium
  • Trade

Along with energy drinks, it is one of most dynamic and fastestgrowing categories in Poland.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Poland
  • Trade

Market Trends & Opportunities CHAPTER ##: EXECUTIVE SUMMARY MARKET PROJECTIONS Figure ##-## | Key Trends & Projected Growth in the U. S.

  • Beverage
  • Soft Drink
  • Sport Drink
  • United States
  • Market Size
  • HYDRATION IN 2021
  • Hydration Categories: Total Global Volume (RTD) in 2016

Globally, coconut and other plant waters will be one of the fastest growing categories in soft drinks through to 2021.

  • Beverage
  • Sport Drink
  • World
  • Demand
  • PepsiCo, Inc.

OFF-TRADE VOLUME PICKED UP AS THE COCONUT WATER CRAZE STARTED IN 2015.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Demand
  • Forecast

CAGR expected near ##% for future years.

  • Concentrate
  • Sport Drink
  • Brazil
  • Demand
  • Postobón SA

Off-trade volume picked up as the coconut water craze started in 2015.

  • Concentrate
  • Sport Drink
  • India
  • Demand
  • PepsiCo, Inc.

SOME NICHE SEGMENTS SUCH AS COCONUT WATER BRING ATTENTION TO THE CATEGORY, BUT ARE NOT ENOUGH TO TURN AROUND A GENERAL TREND OF DECLINE.

  • Nectar
  • Sport Drink
  • France
  • Italy
  • Forecast

In Q##-##, Coconut Palm launched ##% coconut water.

  • Concentrate
  • Soft Drink
  • Sport Drink
  • Demand
  • Forecast