21 reports

  • Television Advertising - Benchmark Price
  • Vendor Statistics - Television Advertising

Abstract Television Advertising Procurement in the US This report is intended to assist buyers of television advertising. Television advertising is programming during which commercials produced and paid for by organizations are aired. These services are used to promote a variety of goods, services and ideas....

  • TV Advertising
  • United States
  • Demand
  • Supply
  • CBS Corporation

The 2019-2024 World Outlook for Television Advertising ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • World
  • Demand

Global Television Advertising Market Report & Forecast 2018-2023 ## Preface ## Scope and Methodology ##. ## Objectives of the Study ##. ## Stakeholders ##. ## Data Sources ##. ##. ## Primary Sources ##. ##. ## Secondary Sources ##. ## Market Estimation ##. ##. ## Bottom-Up Approach ##. ##. ## Top-Down Approach

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • World
  • Market Size
  • Indicative cost structure of TV advertising
  • Global TV advertising market by geography 2016 (US$183 billion)

About Global TV Advertising TV advertising drives social media brand engagement. With the increased number of advertisements broadcasted on TV, buyers need to emphasize on effectively engaging with their audiences to drive business outcomes. As buyers are opting for integrated marketing campaigns, there is a significant impact...

  • TV Advertising
  • World
  • Supply
  • DDB Worldwide Communications Group Inc.
  • McCann Worldgroup
  • US multichannel TV ad spending market
  • TV ad spending market in the US 2014-2019 ($ billions)

About TV Ad Spending TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done...

  • TV Advertising
  • United States
  • Comcast Corporation
  • General Motors Company
  • L'Oreal S.A.

The 2019-2024 Outlook for Television Advertising in China ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • China
  • Demand

The 2019-2024 Outlook for Television Advertising in the United States ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • United States
  • Demand

The 2019-2024 Outlook for Television Advertising in India ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • India
  • Demand
  • Television Ad Placement Services - Benchmark Price
  • Price Environment

Abstract Television Ad Placement Services Procurement in the US This report is intended to assist buyers of television ad placement services, which include researching, negotiating and placing orders for television ad space and time. Advertising and media agencies are the primary suppliers of these services,...

  • TV Advertising
  • United States
  • Supply
  • Omnicom Group
  • Publicis Groupe SA

Programmatic is the only way TV companies will be able to keep linear TV advertising competitive with digital video advertising.

  • TV Advertising
  • Brazil
  • United States
  • World
  • Forecast

The US will remain the global TV advertising market leader by some way.

  • TV Advertising
  • Brazil
  • United States
  • World
  • Forecast
  • 5.7. Growth of TV ad revenue worldwide
  • REGIONAL GROWTH OF TV AD REVENUE, 2012 & 2015 (BILLION EUR)

Our TV experts publish half-yearly their TV & Video Services observatory, including a report and a database, covering 39 countries, 10 regions and world consolidated. This ongoing monitoring is accompanied by regular analyses and analyst viewpoints of trends, disruptions and industry moves.

  • TV Advertising
  • World
  • Netflix, Inc.
  • Starz, LLC
  • Time Warner Inc.
  • 3. TV advertising: from mass-market to targeted ads
  • MARKET SHARE COMPARISON FOR DIFFERENT ZONES IN THE PROGRAMMATIC TV AND TV ADVERTISING

The new potential of targeted advertising for television IDATE DigiWorld estimates the programmatic TV market will be worth 19.1 billion EUR worldwide by 2021, nearly nine times more than the expected value of the global market in 2017. The United States will account for nearly three quarters of this market. Description In...

  • Television Set
  • TV Advertising
  • United States
  • Demand
  • ProSiebenSat
  • 4.1.1. Using hashtags in TV commercials to get a foot in the door
  • GROWTH COMPARISON FOR THE NUMBER OF CHANNELS AND TV AD REVENUE IN EUROPE BETWEEN 2009 AND

This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium. It compares the way ad revenue is progressing for both TV and the Internet, and looks at the rapid changes in TV viewers' behaviour. The report examines whether...

  • Television Broadcasting
  • TV Advertising
  • United States
  • Verizon Communications Inc.
  • Viggle Inc.
  • United States broadcasting & cable tv market category segmentation: $ billion, 2017

Broadcasting & Cable TV in the United States Summary Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • TV Advertising
  • United States
  • CBS Corporation
  • Comcast Corporation
  • Time Warner Inc.

(Australia) ##.

  • TV Advertising
  • Canada
  • Europe
  • European Union
  • Market Shares

Qatar TV Update

748 823 636
  • TV advertising

A detailed update of Qatar's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising Highlights In July 2015, beIN Sports made a major addition to its international expansion when...

  • TV Advertising
  • Qatar
  • Forecast
  • Mawarid Holding Company
  • Vodafone Group
  • Industrias Venado invested heavily in television advertising during the review period, a consequence of the arrival of new competitors.
  • COMPETITIVE POSITIONING

Industrias Venado SA intends to continue to expand to other categories. In addition to being the most important company in the sauces, dressings and condiments category, the company plans to enter other categories. To accomplish this, it faces the challenges of breaking regional boundaries and offering products that are affordable. Euromonitor...

  • TV Advertising
  • Bolivia
  • Market Competition
  • Supply
  • Industrias Venado SA
  • ADVERTISING SOURCES SHIFT CONTINUED

High capital intensity is more than $##. ## of capital to $## of labor; medium is $##. ## to $##. ## of capital to $## of labor; low is less than $##. ## of capital for every $## of labor.

  • TV Advertising
  • United States
  • NBCUniversal Media, LLC
  • Time Warner Inc.
  • Viacom Inc.
  • ADVERTISING SOURCES SHIFT CONTINUED

High capital intensity is more than $##. ## of capital to $## of labor; medium is $##. ## to $##. ## of capital to $## of labor; low is less than $##. ## of capital for every $## of labor.

  • TV Advertising
  • United States
  • NBCUniversal Media, LLC
  • Time Warner Inc.
  • Viacom Inc.

Nation Broadcasting Corporation PCL (Thailand) This report presents quick facts about Nation Broadcasting Corporation PCL, which is principally involved in TV Advertising Media, Radio Advertising Media, and New Media Advertising Business.

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • Thailand
  • Market Competition