8 reports

  • US multichannel TV ad spending market
  • TV ad spending market in the US 2014-2019 ($ billions)

About TV Ad Spending TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done...

  • TV Advertising
  • United States
  • Comcast Corporation
  • General Motors Company
  • L'Oreal S.A.

Programmatic is the only way TV companies will be able to keep linear TV advertising competitive with digital video advertising.

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • United States
  • Forecast

The US will remain the global TV advertising market leader by some way.

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • United States
  • Forecast
  • 3. TV advertising: from mass-market to targeted ads
  • 3.1. TV advertising market under threat from changing audiovisual consumption patterns

The new potential of targeted advertising for television IDATE DigiWorld estimates the programmatic TV market will be worth 19.1 billion EUR worldwide by 2021, nearly nine times more than the expected value of the global market in 2017. The United States will account for nearly three quarters of this market. Description In...

  • Television Set
  • TV Advertising
  • United States
  • Demand
  • ProSiebenSat
  • 4.1.1. Using hashtags in TV commercials to get a foot in the door

This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium. It compares the way ad revenue is progressing for both TV and the Internet, and looks at the rapid changes in TV viewers' behaviour. The report examines whether...

  • Television Broadcasting
  • TV Advertising
  • United States
  • Verizon Communications Inc.
  • Viggle Inc.
  • United States broadcasting & cable tv market category segmentation: $ billion, 2017

Broadcasting & Cable TV in the United States Summary Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • TV Advertising
  • United States
  • CBS Corporation
  • Comcast Corporation
  • Time Warner Inc.

High capital intensity is more than $##. ## of capital to $## of labor; medium is $##. ## to $##. ## of capital to $## of labor; low is less than $##. ## of capital for every $## of labor.

  • TV Advertising
  • United States
  • NBCUniversal Media, LLC
  • Time Warner Inc.
  • Viacom Inc.

High capital intensity is more than $##. ## of capital to $## of labor; medium is $##. ## to $##. ## of capital to $## of labor; low is less than $##. ## of capital for every $## of labor.

  • TV Advertising
  • United States
  • NBCUniversal Media, LLC
  • Time Warner Inc.
  • Viacom Inc.