11 reports

  • Vendor Statistics - Television Advertising
  • HIGH

Abstract Television Advertising Procurement in the US This report is intended to assist buyers of television advertising. Television advertising is programming during which commercials produced and paid for by organizations are aired. These services are used to promote a variety of goods, services and ideas....

  • TV Advertising
  • United States
  • Demand
  • Supply
  • CBS Corporation
  • US multichannel TV ad spending market
  • TV ad spending market in the US 2014-2019 ($ billions)

About TV Ad Spending TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done...

  • TV Advertising
  • United States
  • Comcast Corporation
  • General Motors Company
  • L'Oreal S.A.

The 2019-2024 Outlook for Television Advertising in the United States ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • United States
  • Demand
  • HIGH
  • Supply Chain & Vendors

Spot TV Advertising that occurs on a regional or local scale rather than a national one.

  • TV Advertising
  • United States
  • Supply
  • Omnicom Group
  • Publicis Groupe SA

Programmatic is the only way TV companies will be able to keep linear TV advertising competitive with digital video advertising.

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • United States
  • Forecast
  • 3. TV advertising: from mass-market to targeted ads
  • 3.1. TV advertising market under threat from changing audiovisual consumption patterns

The new potential of targeted advertising for television IDATE DigiWorld estimates the programmatic TV market will be worth 19.1 billion EUR worldwide by 2021, nearly nine times more than the expected value of the global market in 2017. The United States will account for nearly three quarters of this market. Description In...

  • Television Set
  • TV Advertising
  • United States
  • Demand
  • ProSiebenSat

The US will remain the global TV advertising market leader by some way.

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • United States
  • Forecast
  • United States broadcasting & cable tv market category segmentation: $ billion, 2017

Broadcasting & Cable TV in the United States Summary Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • TV Advertising
  • United States
  • CBS Corporation
  • Comcast Corporation
  • Time Warner Inc.
  • 4.1.1. Using hashtags in TV commercials to get a foot in the door

This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium. It compares the way ad revenue is progressing for both TV and the Internet, and looks at the rapid changes in TV viewers' behaviour. The report examines whether...

  • Television Broadcasting
  • TV Advertising
  • United States
  • Verizon Communications Inc.
  • Viggle Inc.
  • ADVERTISING SOURCES SHIFT CONTINUED

High capital intensity is more than $##. ## of capital to $## of labor; medium is $##. ## to $##. ## of capital to $## of labor; low is less than $##. ## of capital for every $## of labor.

  • TV Advertising
  • United States
  • NBCUniversal Media, LLC
  • Viacom Inc.
  • Walt Disney Company Limited

High capital intensity is more than $##. ## of capital to $## of labor; medium is $##. ## to $##. ## of capital to $## of labor; low is less than $##. ## of capital for every $## of labor.

  • TV Advertising
  • United States
  • NBCUniversal Media, LLC
  • Time Warner Inc.
  • Viacom Inc.