3 reports

  • Television advertisements and personal marketing have played a huge role in growing penetration of nutraceutical products in India.
  • Functional Drink
  • Amway Corporation
  • Bounty, Inc.
  • Danone SA
  • General Mills, Inc.
  • COMPETITIVE LANDSCAPE

In terms of advertising, all major manufacturers with strong capital resources deployed a common marketing approach using TV advertising and PR events throughout the year.

  • Beverage
  • Functional Drink
  • Soft Drink
  • Vietnam
  • Forecast
  • Product type

The marketing campaign will feature above-the-line activities, including bus advertising and digital marketing as well as a television advertisement run until the end of February 2017.

  • Beverage
  • Functional Drink
  • Soft Drink
  • United Kingdom
  • Demand