14 reports

  • Television Advertising - Benchmark Price
  • Price Environment

Abstract Television Advertising Procurement in the US This report is intended to assist buyers of television advertising. Television advertising is programming during which commercials produced and paid for by organizations are aired. These services are used to promote a variety of goods, services and ideas....

  • Advertising And Marketing
  • TV Advertising
  • United States
  • Demand
  • CBS Corporation

The 2019-2024 World Outlook for Television Advertising ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • World
  • Demand
  • US multichannel TV ad spending market
  • TV ad spending market in the US 2014-2019 ($ billions)

About TV Ad Spending TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done...

  • TV Advertising
  • United States
  • Demand
  • Comcast Corporation
  • L'Oreal S.A.

The 2019-2024 Outlook for Television Advertising in China ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • China
  • Demand

The 2019-2024 Outlook for Television Advertising in the United States ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • United States
  • Demand

The 2019-2024 Outlook for Television Advertising in India ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • TV Advertising
  • India
  • Demand
  • Television Ad Placement Services - Benchmark Price
  • Price Environment

Abstract Television Ad Placement Services Procurement in the US This report is intended to assist buyers of television ad placement services, which include researching, negotiating and placing orders for television ad space and time. Advertising and media agencies are the primary suppliers of these services,...

  • TV Advertising
  • United States
  • Demand
  • Omnicom Group
  • Publicis Groupe SA
  • Product Information Received Mostly from TV Commercial, Followed by Search Engine
  • Product Information Received Mostly From Facebook, followed by TV Commercial

International e-commerce brands have been seeking their place in the Southeast Asian market which have boasted to have three advantages: the population size, fair economic performance, and the high level of urbanization. For this reason, MIC (Market Intelligence and Consulting Institute) conducted an online questionnaire...

  • Computer
  • Consumer Goods
  • TV Advertising
  • Demand
  • Facebook, Inc.

In-video ads are cutting in very little to linear TV ad revenue.

  • TV Advertising
  • World
  • Demand
  • Netflix, Inc.
  • Starz, LLC

In a more advanced version, the ad can be displayed full screen, covering the linear broadcast. ## FIGURE ##: DEVELOPMENT OF ADDRESSABLE TV AD FORMATS USING PROSIEBENSAT. ##' S SWITCHIN SOLUTION Source: ProSiebenSat. ## Media SE, IR Presentation, Full Year 2016, February

  • Television Set
  • TV Advertising
  • United States
  • Demand
  • ProSiebenSat

Lexus is one of the sponsors of this bonus content.

  • Television Broadcasting
  • TV Advertising
  • Demand
  • Verizon Communications Inc.
  • Viggle Inc.
  • United States broadcasting & cable tv market category segmentation: $ billion, 2017

Broadcasting & Cable TV in the United States Summary Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • TV Advertising
  • United States
  • Demand
  • CBS Corporation
  • Comcast Corporation
  • ADVERTISING SOURCES SHIFT CONTINUED
  • ADVERTISING SOURCES SHIFT CONTINUED

High capital intensity is more than $##. ## of capital to $## of labor; medium is $##. ## to $##. ## of capital to $## of labor; low is less than $##. ## of capital for every $## of labor.

  • TV Advertising
  • United States
  • Demand
  • NBCUniversal Media, LLC
  • Viacom Inc.
  • ADVERTISING SOURCES SHIFT CONTINUED

High capital intensity is more than $##. ## of capital to $## of labor; medium is $##. ## to $##. ## of capital to $## of labor; low is less than $##. ## of capital for every $## of labor.

  • TV Advertising
  • United States
  • Demand
  • Forecast
  • Time Warner Inc.